Personal branding is the practice of marketing yourself and your career as a brand. It involves defining who you are, your unique qualities and experiences, and building an online presence that reflects your personal brand. Effective personal branding differentiates you from others in your field and involves cleaning up your online profile, showcasing accomplishments, following a branding strategy with goals and timelines, and creating and sharing strategic content in places where your target audience can find it. The key aspects of personal branding are building a basic brand, gaining credibility and an audience, and targeting opportunities.