Personal branding is the practice of marketing yourself and your career as a brand. It involves defining who you are, your unique qualities and experiences, and building an online presence that reflects your personal brand. Effective personal branding differentiates you from others in your field and involves cleaning up your online profile, showcasing accomplishments, following a branding strategy with goals and timelines, and creating and sharing strategic content in places where your target audience can find it. The key aspects of personal branding are building a basic brand, gaining credibility and an audience, and targeting opportunities.

1. welcome

2. Personal
branding

3. What is “ personal branding”?
Firstly what is the definition of “brand”?
Logo ?
Name?
Slogan?
Design??

4. What is “ personal branding”?
Firstly what is the definition of “brand”?
Logo ?
Name?
Slogan?
Design??

5. What is “ personal branding”?
Firstly what is the definition of “brand”?
1-it’s not has a fixed definition but it’s the ideas and
fellings come to you when we say some thing that
ever its good thing or bad thing
2-A promise of a need value with the company ore
someone

6. Brand mix:
1-reputation
what people say when
someone say your
company name .
2-persona
image the person
when the brand name
comes to your mind.
3-message “slogan”
the message you put
on people minds.
4-trust
My trust as a
customer on the
brand “regardless the
reputation”

7. Examples:

11. What is “
personal
branding”?
Personal branding is the practice of people
marketing themselves and their careers as
brands.
What the people say about you or what comes to
minds when your name out.
Your personal brand is the unique combination
of skills and experiences that make you you.
Effective personal branding will differentiate
you from other professionals in your field.

12. • Everyone has a brand
or reputation.
• Take a minute thinking
about yours.

13. • ‫؟؟‬ ‫مصر‬ ‫في‬ ‫الضحكة‬ ‫اصل‬

14. • ‫؟؟‬ ‫مصر‬ ‫في‬ ‫الضحكة‬ ‫اصل‬

15. • ‫؟‬ ‫البشرية‬ ‫التمنية‬ ‫والشيفات‬ ‫الطبخ‬

16. • ‫؟‬ ‫البشرية‬ ‫التمنية‬ ‫والشيفات‬ ‫الطبخ‬

17. What about your professional brand ?

18. history of
personal
branding

19. history of personal branding
There was a time when
people named their
businesses after
themselves. They stood
behind the product they
built and the service they
provided.
All the great companies
that came out of the early
1900s were built from a
strong personality who
stood behind a product and
pushed the industry
forward.

20. It’s that simple — and that hard. And that inescapable.
Regardless of age, regardless of position, regardless of the business we
happen to be in, all of us need to understand the importance of
branding. We are CEOs of our own companies: Me Inc. To be in business
today, our most important job is to be head marketer for the brand
called You.

21. Is it
important?

24. Online personal branding:

25. Tools help in pb:
• Professional name
• Professional email
• Email signature

26. Mohamed abdelsalam

27. Tow basic rules in pb:
• Authentic
• consistent

29. Donald Trump is
in the business of
Donald Trump

30. Personal Branding
Pillar 1: Building a basic brand
Pillar 2: Building credibility & an
audience
Pillar 3: Targeting Opportunities
How to build a personal
branding

31. Personal Branding
• Audit your search results
• Clean up any content that doesn’t fit your desired
image
1. Unprofessional Behavior
2. Unprofessional Communication Style
3. Drinking or Drug Use
4. Criminal Behavior
5. Polarizing Views - particularly when related to politics,
religion, race and gender.
6. Sexually Explicit Content
7. Violence or Bullying
8. Bigoted Behavior
Building a basic brand

32. Personal Branding
. Define Yourself And Your Personal Brand
After you clean up existing web properties, you can really start
to think about the personal brand that you are trying to build.
Create your own personal brand online by identifying the
unique elements that make you you.
Building a basic brand

33. Personal Branding
When figuring out how to start your own brand online, ask
yourself questions like:
Who are you?
What makes you unique?
What is your vision for your personal brand?
What is your goal with personal branding?
What are your professional goals?
Who is your audience? Who can you help?
How can you help them? What makes you different?
What makes you reliable? Trustworthy?
How do you prove that? What’s the evidence
Building a basic brand

34. Personal Branding
• Showcasing Your Skills And Accomplishments
1. Writing out the accomplishments that make you proud.
2. Listing moments when others recognized you and your work publicly.
Building a basic brand

35. Personal Branding
• Build an online presence that reflects your brand and
expertise
1. A clear outline of your personal brand
2. Short and long-term personal branding goals
3. Your unique qualities, talents, areas of expertise
4. Your accomplishments
Building a basic brand

36. Personal Branding
• Follow a personal branding strategy and stick to timelines
-Writing strategic content in the right places
* As you get used to creating content (blog posts, images, infographics, videos, audio clips or a podcast,
presentations, status updates, etc.), start to publish it in places where interested parties in your field will see it.
*Whether that means publishing on LinkedIn, Medium, or a super niche site devoted to a particular aspect of your
field, do it!
By finding your audience, you have the opportunity to create and share something directly with the people who will
get the most out of it.
Building a basic brand

39. BREAK