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twitter: @ramseym www.ramseymohsen.com
what I’m going to talk about what is personal branding? social media has changed the playing field actionable tips you can do
 
 
Ramsey Mohsen,  Web Consultant + Social Media Strategist Practice lead for social media at Digital Evolution Group Prolific video blogger, one of the first life-casters on justin.tv, over 1 million views on YouTube, globally featured video on YouTube home page for over three days Named one of KC’s Ingrams “twenty in their twenties”
 
 
 
 
What is personal branding? The identity management of associations, feelings, thoughts, perceptions, attitudes, towards an individual. - Ramsey Mohsen’s definition
Trust Credibility New business Connect you to like minded individuals When it’s done well…
Increase your "findability" in your social graphs and with friends and colleagues. Define the relationship and tell your story. People you know, become your ambassadors. When it’s done well…
BUT, it must be… Authentic Passionate Consistent
“ The privilege of a lifetime is being who you are.” - Joseph Campbell
 
Social Media enables you. The tools make it possible.
You can be a  transmedia  experience.
 
“ Ambient Intimacy”
the two types of personal brands 1.) Personal Brand 2.) Career Brand http://www.web-strategist.com/blog/2010/06/03/personal-vs-career-brands-its-all-in-the-mindset/ Jeremiah Owyang
Step #1 Understand how your friends, family and work colleagues perceive you.
Step #2 What does Google say about you?
Step #3 Define your objectives. What personal traits are your strongest, noteworthy? What makes you distinctive, distinguished? Is there anything that makes you remarkable in any way? Come to grips with who you are NOT. Embrace who you are.
 
Step #4 Get to work and make a plan with how you can achieve those objectives.
Tips: Create a homebase online (blog, website, even a Facebook page). URL/domain: www.1and1.com www.networksolutions.com Simple Blog Platforms: www.squarespace.com www.tumblr.com
Tips: http://about.me
the power of “the status update” (delayed) (delayed) (real-time)
Tips: Share right  (don’t brag,  be helpful )  and share often.  The act of sharing is a fundamental building block of Personal Branding. “ freemium” the way  you think .
"The 4:1 Rule” If you build it, they won’t come. Follow the 4:1 Rule For every ONE social object (piece of content) that is about you, there needs to be FOUR social objects that are: informative inspirational entertaining engaging re(markable) promote others
types of content creation creating original content vs. curating content
More tips: Establish your email network. Use email tools like Vertical Response or Constant Contact. Use consistent unique usernames. All roads point back to your blog or website. “ Consistency facilitates recognition.”
email
email
HootSuite.com
just remember… You can not solely rely on social media. It can extend and facilitate …but it doesn’t replace. Kansas City, “big enough to matter, small enough to care.” Storytelling still counts for a lot.
stop watching The Bachelor… work on your side projects.
invest in  social capital .
Rapidly Evolving Space Social media is green field, moving and changing daily. there is no single right answer for any substantive length of time. Try.  Learn.  Refine.
Ramsey Mohsen  www.ramseymohsen.com mohsenr@digitalev.com  twitter.com/ramseym Questions? Answers?

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Personal Branding in the Digital Age (genKC presentation)

  • 2. what I’m going to talk about what is personal branding? social media has changed the playing field actionable tips you can do
  • 3.  
  • 4.  
  • 5. Ramsey Mohsen, Web Consultant + Social Media Strategist Practice lead for social media at Digital Evolution Group Prolific video blogger, one of the first life-casters on justin.tv, over 1 million views on YouTube, globally featured video on YouTube home page for over three days Named one of KC’s Ingrams “twenty in their twenties”
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10. What is personal branding? The identity management of associations, feelings, thoughts, perceptions, attitudes, towards an individual. - Ramsey Mohsen’s definition
  • 11. Trust Credibility New business Connect you to like minded individuals When it’s done well…
  • 12. Increase your "findability" in your social graphs and with friends and colleagues. Define the relationship and tell your story. People you know, become your ambassadors. When it’s done well…
  • 13. BUT, it must be… Authentic Passionate Consistent
  • 14. “ The privilege of a lifetime is being who you are.” - Joseph Campbell
  • 15.  
  • 16. Social Media enables you. The tools make it possible.
  • 17. You can be a transmedia experience.
  • 18.  
  • 20. the two types of personal brands 1.) Personal Brand 2.) Career Brand http://www.web-strategist.com/blog/2010/06/03/personal-vs-career-brands-its-all-in-the-mindset/ Jeremiah Owyang
  • 21. Step #1 Understand how your friends, family and work colleagues perceive you.
  • 22. Step #2 What does Google say about you?
  • 23. Step #3 Define your objectives. What personal traits are your strongest, noteworthy? What makes you distinctive, distinguished? Is there anything that makes you remarkable in any way? Come to grips with who you are NOT. Embrace who you are.
  • 24.  
  • 25. Step #4 Get to work and make a plan with how you can achieve those objectives.
  • 26. Tips: Create a homebase online (blog, website, even a Facebook page). URL/domain: www.1and1.com www.networksolutions.com Simple Blog Platforms: www.squarespace.com www.tumblr.com
  • 28. the power of “the status update” (delayed) (delayed) (real-time)
  • 29. Tips: Share right (don’t brag, be helpful ) and share often. The act of sharing is a fundamental building block of Personal Branding. “ freemium” the way you think .
  • 30. "The 4:1 Rule” If you build it, they won’t come. Follow the 4:1 Rule For every ONE social object (piece of content) that is about you, there needs to be FOUR social objects that are: informative inspirational entertaining engaging re(markable) promote others
  • 31. types of content creation creating original content vs. curating content
  • 32. More tips: Establish your email network. Use email tools like Vertical Response or Constant Contact. Use consistent unique usernames. All roads point back to your blog or website. “ Consistency facilitates recognition.”
  • 33. email
  • 34. email
  • 36. just remember… You can not solely rely on social media. It can extend and facilitate …but it doesn’t replace. Kansas City, “big enough to matter, small enough to care.” Storytelling still counts for a lot.
  • 37. stop watching The Bachelor… work on your side projects.
  • 38. invest in social capital .
  • 39. Rapidly Evolving Space Social media is green field, moving and changing daily. there is no single right answer for any substantive length of time. Try. Learn. Refine.
  • 40. Ramsey Mohsen www.ramseymohsen.com mohsenr@digitalev.com twitter.com/ramseym Questions? Answers?