The document outlines a workshop on personal branding, emphasizing the importance of clarity, consistency, and constancy in branding efforts. It provides strategies for effectively building a personal brand, detailing tools for online and offline presence, as well as the value of networking and community engagement. Additionally, it encourages individuals to define their unique identity and leverage their experiences to distinguish themselves in their professional fields.

1. Personal Branding 101
Dara Murray

2. Workshop Outline
Personal Branding
Action Plan
Reflection

5. Uses the same strategies as celebrities,
corporations, and businesses

8. Three C’s Be clear about who you are, who
you’re not, & your target audience
 Know your competitors
 Distinguish your brand from
competitors and peers
Clarity

9. Three C’s Same brand message across all
communication channels
 If your personal brand varies your
audience will be confused
Consistency

10. Three C’s
 Strong brands are always visible
to their target audience
 Monitor your brand through
social media and networking
 Use the following tools to
reinforce your brand online and
offline
Constancy

12. Write downevery word thatcomes to mindwhenyouthinkabout:YOU!

13. Brainstorm Your Brand

14. Personal Brand Examples
I help individuals and companies make the most of talent. I work as part of the team. I
am a straight shooter who isn’t afraid to have the tough conversations. I also believe
that people are more capable and valuable than they often give/get credit for. My
method marries the sublime with the systematic—allowing for creativity and change
with a strong focus on foundation and implementation.
I am an executive with special skills in strategic planning, team leadership, creative
problem solving and analysis. I had twenty years of management experience in the for
profit world before changing careers, coming into the nonprofit world and focusing on
organization development and community social service. I value creativity,
relationships, and celebrating the successes of others.
Inspirational CEO/CFO turned positive-psychologist resiliently transforming businesses
& financial performance.

16. Tools for your Personal Brand
Think Local
You won’t be famous
Find your niche
Career
Community
Email Address
Real, full name
First.Last@gmail.com
Twitter
LinkedIn
Business Cards
Events

17. Twitter
Real name
Great photo
Tweet often
3 to 5 times daily
Be specific
Remember your niche
Engage in conversation
Follow thought leaders
Participate in twitter chats

18. LinkedIn
Join today
Real, full name
Great photo
Fill out completely
Write and ask for recommendations
Join and participate in groups
Connect with colleagues
Awesome headline

19. Business Cards
Your name
Your title, tagline, or motto
Blog address
Email address
Phone number
Social networks

20. Offline Personal Branding Activities
Attend a conference
Speak at an event
Volunteer
Alumni network
Informational interviews