You’ve got the handle and you’re tweeting away! Now what? It’s time to hit the gas and learn how to maximize Twitter for your business! In Twitter 201, learn: How to find your niche and voice on Twitter Ways to use content, hashtags, and mentions to gain momentum When and how to transition into a relationship with your followers Devise an action plan for reaching your target audience Create your own hashtag and understand how/when to use it Develop content that’s ripe for the re-tweet

1. Twitter 201
Presented by Rachel Strella
Strella Social Media
www.strellasocialmedia.com

2. Twitter 201 Agenda:
o Find Your Niche and Voice
o Leverage Content, Hashtags,
and Mentions
o Build a Relationship with Your
Followers
o How to Find Leads
o Create A Branded Hashtag
o Develop Re-tweetable Content

3. Note
Slides in this color
correlate with your
worksheet!

4. Find Your Niche & Voice

5. Find Your Niche
What are your Twitter goals?
Increase website traffic
Establish credibility/authority
Build your following
Increase visibility/brand awareness
Reach a new audience
Increase engagement
Customer service

6. Find Your Niche
Select 2 of these goals
Increase website traffic
Establish credibility/authority
Build your following
Increase visibility/brand awareness
Reach a new audience
Increase engagement
Customer service

7. Find Your Niche
Who is your target audience?
Age
Gender
Industry
Location
Income
Interests

8. Find Your Niche
Consider your audience
Age
Gender
Industry
Location
Income
Interests

9. Find Your Voice
What’s your brand?
Helpful
Savvy
No Frills
Fun
Friendly
Trendy
Outgoing
Speedy
High Quality
Likable
Out-of-the-box
Honest
Sincere
Mysterious

10. Find Your Voice
What’s Your Brand?

11. Find Your Voice
What’s Your Brand?

12. Find Your Voice
What’s Your Brand?

13. Find Your Voice
Pick 3 terms to describe brand
Helpful
Savvy
No Frills
Fun
Friendly
Trendy
Outgoing
Speedy
High Quality
Likable
Out-of-the-box
Honest
Sincere
Mysterious

14. Leverage Content,
Hashtags, and Mentions

15. Leverage Content
Tweets Should Be a Mix Of:
Shared Content from Others
Conversations/Mentions/RT’s
Your Own Content (with links)
Your Own Content (w/out links)

16. Leverage Content
Shared Content
Blog posts or articles from
others
RT’s of other tweets

17. Leverage Content
Conversations

18. Leverage Content
#FF or blog credits/mentions

19. Leverage Content
Your Content
Your Own Content (with links)
Your Own Content (w/out links)

20. Leverage Content
What Content Can You Use?
Blogs/Ezines/White Papers
Email Conversations/Forums
Videos/Photos/Infographics
Frequently Asked Questions
Other Social Media Messages
Case Studies

21. Leverage Content
What content do you have?
Blogs/Ezines/White Papers
Email Conversations/Forums
Videos/Photos/Infographics
Frequently Asked Questions
Other Social Media Messages
Case Studies

22. Leverage Hashtags
Hashtag
The pound sign or “#” sign -
used to categorize content and
allow you to join a conversation
on common interests.

23. Leverage Hashtags
Why Use Them?
For search terms related to
your brand or target audience
To join an event or chat
For research purposes

24. Leverage Hashtags
Search

25. Leverage Hashtags
Join an Event or Chat

26. Leverage Hashtags
For research purposes

27. Leverage Hashtags
Consider ways you can use
hashtags
For search terms related to
your brand or target audience
To join an event or chat
For research purposes

28. Leverage Hashtags
Hashtag Resource: Hashtags.org

29. Leverage Hashtags
Hashtag Resource: Hashtags.org
Search for hashtags
See popular or trending
hashtags
View the frequency/best
times for particular hashtags

30. Leverage Mentions
Mentions
Mentions are a great way to
give credit where credit is due
Also a great way to start
conversation or connect with
others

31. Leverage Mentions
Mentions

32. Build a Relationship
with Your Followers

33. Build a Relationship with
Your Followers
Identify your target audience
Follow them & get a feel for their
style - both on and off Twitter
Do the work to get recognized and
build meaningful professional
relationships

34. Build a Relationship with
Your Followers
Strategic interaction is key

35. Build a Relationship with
Your Followers
Identify 3 Ideal Clients for Building
Relationships

36. How to Find Leads

37. How to Find Leads:
What We Use
Keyword Monitoring
Twitter Search
ManageFlitter

38. What We Use
Keyword Monitoring
Example: Apartments in NYC

39. What We Use
Twitter Search
Example: Virtual Assistant

40. What We Use
Manageflitter
Example: HR Director

41. How to Find Leads
Consider What Ways You Can Find
Leads on Twitter

42. Create Hashtag

43. Create a Hashtag
I created a hashtag for my brand -
#Strella and offer a tip of the day

44. Create a Hashtag
Steps to Creation
Brainstorm hashtags that match your
offerings and voice
Search Hashtags.org to see if it’s being
used and how
Select a hashtag
Register the hashtag at Twubs.com
Use the hashtag in tweets

45. Create a Hashtag
Marketing Your Hashtag
Use the hashtag in tweets
Encourage others to use it
Add the hashtag to business cards,
brochures, etc.
Use on other social media sites (if you
dare)
Run a hashtag contest

46. Create a Hashtag
Beware of hashtag fails!
Susan Album Party OR…

47. Create a Hashtag
Brainstorm several hashtags for
your business or brand
Consider what ways you’ll
market it

48. Develop Content Ripe
for the RT!

49. Powerful Content
Content needs to be:
authentic, helpful, relevant,
and inspiring
The stronger the content, the
higher the chance for the RT

50. Powerful Content
What Works

51. Powerful Content
What Doesn’t

52. Powerful Content - Checklist
 Offer Value
 Showcase Expertise
 Post Consistently
 Be Social
 Be Yourself

53. Powerful Content
Consider 2 Possible Brand
Related Messages
(Remember to keep them at
140 characters!)

54. Let’s Stay in Touch!

55. Want more info?
bit.ly/jumpstartkit

56. Website and Blog:
StrellaSocialMedia.com
Facebook:
Facebook.com/StrellaSocialMedia
Twitter:
Twitter.com/RachelStrella
LinkedIn:
LinkedIn.com/in/RachelStrella
Connections and Resources