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Personal branding & advocacy
The document discusses the significance of personal branding, outlining its advantages, essential laws, and advocacy challenges. It emphasizes the importance of constructing an attractive and authentic brand while integrating personal and organizational values. The five steps to grow one's brand include checking, discovering, expressing, living, and nurturing it.
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Personal branding & advocacy
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- 2. Advocacy challenges Avantages ofPersonal Branding 5 essential laws Definition Brand construction Few tips Agenda
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- 4. #1 Becoming recognizedas an expert
- 5. #2 Maintaining yourprofile as an expert
- 6. #3 Managing yourdigital footprint
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- 8. #5 Reconciling yourpersonal Brand with your organizational aims ?
- 9. #6 Protecting yourorganizational brand
- 10. #7 Developping staffas brand ambassadors
- 11. The advantages ofPersonal Branding Clarity Attraction Loyalty Influence Ambassadors Self confidence Well being Success booster
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- 15. #1 They arelooking for you Unknown or not present on the web = you don’t exist Is your brand attractive enough?
- 16. A nightmare … Whengoogling your name, what results do you get? ü Only 2% ‘own’ the entire first page of results ü Only 50% ‘own’ the first result ü 25% have no positive content at all ü 15% have at least one negative result, damaging their reputation Brandyourself, 2012
- 17. #2 Need tostand out
- 18. What do youwant to be recognized for?
- 20. #3 Behaviors haveevolved From monologues …. … to conversations
- 21. Interruption marketing ü Hundredsof commercials a day ü Only 14% of people still believe in commercials From monologues …
- 22. Permission marketing ü 78%of people believe in recommendations of other consumers ü 34% of all blog articles talk about products and services … to conversations
- 23. #4 Real andvirtual worlds are complementray Only one brand !
- 24. #5 Personal versuscompany branding Your employees are your best ambassadors
- 25. #5 Personal versuscompany branding Why do you do what you do?
- 26. #5 Personal versuscompany branding Where the magic happens Extend Coaching
- 27. #5 Personal versuscompany branding Do you have a Social Media Policy?
- 28. « Your Personal Brandis the powerful, clear, positive idea that comes to mind whenever other people think of you » - Peter Montoya Definition
- 29. Branding Pull – Reinforcesreputation Marketing Push – Promotes an offering Sale One - one Close
- 30. What is apersonal brand ? A unique value proposition - Authenticity - Different - Attractive
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- 34. Attractive ! Who areyou? What do you do? MOTIVATING !
- 35. Step 1 Check yourbrand Step 2 Discover your brand Step 3 Express your brand Step 4 Live your brand Step 5 Nurture your brand 5 steps to grow your brand
- 36. First, know yourgoal
- 37. Step 1 Check yourbrand ü Attributes (+ and -) ü Competencies ü Strengths ü Weaknesses ü Team roles ü Comments
- 38. My brand: authenticityStep 2 Discover your brand Know your VPs - Vision/mission - Values - Passions) What am I passionate about?
- 39. My brand: differentStep 2 Discover your brand What makes me unique? Compared to my competition: - What do we have in common? - What makes us different?
- 40. Be known selectively! Who needs to know you? My brand: attractive Step 2 Discover your brand
- 41. Express your brand Publicspeaking Book Networking event Leaflet Business card Exhibition Sponsoring … Social networks Web site Ebook Blog Newsletter Smartphone application … Step 3 Express your brand
- 42. Express your brandStep 3 Express your brand How to express your brand while having fun?
- 43. Express your brandStep 3 Express your brand Which channels to reach my public?
- 44. The three Csof Personal Branding 1. Clarity 2. Consistency 3. Constancy
- 45. Your brand environmentStep 4 Live your brand What’s your brand environment?
- 46. Step 4 Live your brand Whatcolor suits your brand?
- 47. Nurture your brandStep 5 Nurture your brand
- 48. Few tips 9 minutesa day Be lazy • Do less for more results • Reuse Do differently
- 49. Do you leaveyour fingerprint on everything you do?
- 50. Stay connected… Damien Colmant 047833 47 90 dcolmant@extend-coaching.com www.extend-coaching.com