Social media is a great tool for colleges and universities to attract new students as well as connect and engage with the current student body. It’s also a way to facilitate intercollegiate and staff communication. In this presentation, I’ll share why all facets of student services should be using social media and how to get started today! Topics Covered:  Making the shift to social  Popular social media channels  Why colleges should be using social media  College and university trends  Departmental ideas  An action plan for going social

1. HACC
Student Services
Workshop
Rachel Strella
Strella Social Media
www.strellasocialmedia.com

2. Today, we’ll discuss:
Making the Shift to Social
Popular Social Channels
Why Use Social Media
Top Colleges and Universities
Using Social Media
Departmental Ideas
An Action Plan for Getting Started

3. Making the Shift to Social

4. Making the Shift to Social

5. Social Media Channels

6. The “Big Three”
Facebook. Twitter. LinkedIn.

7. Facebook
1 billion users
Great for sharing
Consumer-based channel
Largest age segment are those
who are 21-24 followed by 18-20
Social media channel where
most amount of time is spent

8. LinkedIn
200 million users
Business-based channel
Groups and advanced search
top features
Largest age segment are those
who are 35-44 followed by 45-54
Strong opportunity to connect
with decision makers

9. Twitter
200 million active users
Real-time interaction
‘People-based’ channel
140-character limit
Largest age segment are those
who are 30-49 followed by 18-29
Power is in the retweet (RT)
Hashtag “#”used to categorize
content (ex: #FF = Follow Friday)

10. Supplemental Media

11. YouTube
 800+ million users
Entertainment/information-
based channel
Search tool & useful for SEO
Largest age segment are those
who are 18-34 followed by 35-49
Builds credibility as a ‘personal’
form of communication

12. Google+
135 million users (69% male)
Interface similar to Facebook
Integrates with Gmail
Draw: SEO & ‘hangouts’
Largest age segment are those
who are 25-34 followed by 18-24
Users:
marketers, engineers, web
developers, and students

13. Pinterest
25+ million users (79% female)
Photograph-based
Online pinboard with
categorized interests
Largest age segment are those
who are 25-54
Useful for showcasing products

14. Instagram
100 million users
Photo-sharing app
Largest age segment are those
who are 18-34
Appeals to African
Americans, Latinos & Urban
Americans
Useful for brand
reinforcement/visual messages

15. Foursquare
30+ million users - most
connected on the web
Location-based service used for
gaming
Largest age segment are those
who are 35-44 then 25-34 & 45-54
 “Check-in” to locations to win
prizes/badges

16. Cell Phones
87% of adults have a cell phone
 93% of adults 18-49-years-old
 85% of adults 50-64-years-old
Nearly 60% of adults have
internet on their phones
40% of that time is spent on a
social networking site
80% send/receive text messages

17. Supporting Media
E-newsletter. Blogs.

18. Blogs
60% of companies have a
blog
Web-log: published
information on the web
Popular for driving traffic to
websites, SEO, building
credibility and community
Niche blogs very popular

19. E-Newsletters
Form of electronic
communication sent via email
Provides great analytics
Generates TOMA
Popular for those who don’t
have social media or rarely
use it as most have email

20. Why Use Social Media?

21. Why Use Social Media?
The Social Network

22. Why Use Social Media?
The Audience

23. Why Use Social Media?
Recruitment

24. Why Use Social Media?
Intercommunication

25. Why Use Social Media?
Reach

26. Social Media in Higher Ed

27. Higher Ed Using Social Media
Ohio University

28. Higher Ed Using Social Media
University of Michigan

29. Higher Ed Using Social Media
Temple University

30. Higher Ed Using Social Media
Stanford University

31. Higher Ed Using Social Media
Georgia Tech

32. Higher Ed Using Social Media
Drake University

33. Higher Ed Using Social Media
University of Florida

34. Higher Ed Using Social Media
Arizona State

35. Higher Ed Using Social Media
Notre Dame

36. Higher Ed Using Social Media
John Hopkins

37. Higher Ed Using Social Media
Vassar College

38. Ideas for Student Services

39. Admissions and Recruitment

40. Athletics

41. Veteran’s Affairs

42. Global Education

43. Financial Aid

44. Registration

45. Counseling

46. Disability Services

47. HACC’s Challenges
 Community college
 Multiple campuses
 Multiple departments
 Harrisburg not ‘major’ city

48. Suggestions

49. The Holistic Approach
Develop a Focus Group
 Establish policies
 Become a campus listening post
 Facilitate communication among
departments/campuses
 Enhance social media
awareness & engagement
 Meet and report regularly

50. The Realistic Approach
Create an Action Plan for Success
Choose 2-3 channels:

51. The Realistic Approach
Create an Action Plan for Success
Consider 1-2 Ways to Build
Awareness of Channels:
• Other Marketing Outlets
• Word-of-Mouth
• Cross Referencing
• Partnerships

52. The Realistic Approach
Create an Action Plan for Success
Determine 2-3 Short-Term
(90-Day) Goals:
• Build Audience
• Increase Web Traffic
• Generate Referrals
• Establish Credibility
• Increase Awareness
• Reach a New Audience
• Increase Engagement

53. The Realistic Approach
Create an Action Plan for Success
Brainstorm 2-3 Themes or Topics
to Engage Audience:
Ask Yourself:
• What’s New?
• What’s Interesting?
• What Value Can I Provide?
• Any Growth Opportunities?
• How Can I Educate?
• Timely Topics?

54. The Realistic Approach
Create an Action Plan for Success
Determine Needs for Executing
Plan including Challenges:
• Time
• People/Staff
• Social Media Knowledge
• Technical Knowledge
• Passion for Social Media
• Training or Coaching

55. The Realistic Approach
Create an Action Plan for Success
List 1-2 Actionable
Ways to Proceed and WHEN:
• Institute a Social Media Plan
• Familiarize Self with Media
• Talk with Team/Staff/Superiors
• Start a Focus Group or Committee

56. Connections & Resources
Website and Blog:
StrellaSocialMedia.com
Facebook:
Facebook.com/StrellaSocialMedia
Twitter:
Twitter.com/RachelStrella
LinkedIn:
LinkedIn.com/in/RachelStrella