1. Personal Branding
Moustafa Mahmoud (cmpsamurai.com)

2. Personal branding ??
O Personal branding, by definition, is the
process by which we market ourselves
to others.
O As a brand, we can leverage the
same strategies that make these
celebrities or corporate brands appeal
to others.
[Quote] “Your personal brand is a promise to
your clients... a promise of quality,
consistency, competency, and reliability.“
Jason Hartman

3. Wrong belief
O Many people think that personal branding
is just for celebrities such as Paris Hilton
or Britney Spears, yet each and every one
of us is a brand.

4. The tools we need
Social media tools have leveled the playing
ground and have enabled us to reach
incredible heights, at the cost of our time.
Time + passion = Successful brand

5. How Can I begin??
O "If you can, be first. If you can't be first,
create a new category
in which you can be first."
Al Ries & Jack Trout, The 22 Immutable Laws of
Marketing

6. 1. Discover your brand
O Brand discovery is about figuring out what you want to do for the
rest of your life, setting goals, writing down a mission, vision and
O Write your personal brand statement (what you do and who you
serve)
[Quote] “A brand's strength is built upon its determination to
promote
its own distinctive values and mission."
Professor Jean-Noel Kapferer, (Re)Inventing the Brand (2001)
O To know if you’ve discovered your brand, you need to make this
equation equal:
Your self-impression = How people perceive you

7. Things to consider
O “If you want to be known for everything,
you’ll be known for nothing.”
“Be the real you because everyone else is taken
and replicas don’t sell for as much.”

8. 2. Create your brand
O Now that you know what you want to do and
have claimed a niche, at least in your mind,
it’s time to get it on paper and online.
O The sum of all the marketing material you
should develop for your brand is called a
Personal Branding Toolkit.

9. Your Personal Branding Toolkit.
O 1. Business card:
It doesn’t matter if you’re a college
student, CEO, or a consultant,
everyone should have their own
business card.
O The card should contain your picture,
your personal brand statement (such
as Boston Financial Expert), as well
as your *preferred* contact
information and corporate logo if
necessary.
O BusinessCard2.com is a great social
network for creating and distributing
your person business card.

10. Your Personal Branding
Toolkit.
O 2. Resume/cover letter/references document:
These are typical documents that you need for
applying for jobs and when you go on interviews
(something over 2 million job seekers will be doing
as we speak).
O LinkedIn profile: A LinkedIn profile is a
combination of a resume, cover letter, references
document and a moving and living database of
your network. Use it to create your own personal
advertising, to search for jobs or meet new people.

11. Your Personal Branding Toolkit.
O Social Tools
Blog/website: You need to own yourname.com or a website that
aligns with your name in some fashion.
Twitter profile: Your Twitter profile should have an avatar that is
carved out of your Facebook picture and used in your LinkedIn profile.
You need to use a distinct background, fill out your profile and include
a link to either your blog or LinkedIn profile.
Facebook profile: Over 160 million people have profiles, but almost
none of them have branded themselves properly using this medium.

12. How to Monitor your brand
O Brand monitoring has become an essential task for any
individual or corporation. It allows you to know how your
brand is progressing
Tools to monitor your brand:
1-Google
2-blog posts
3-Twitter
4-Social Search tools (klout-Buzzlogic-Radian6-Brands
Eye)

13. What’s next?
O After you spend the time on these parts of your personal
branding toolkit, it’s time to showcase it to the
world, especially your target audience.
O Don’t be fooled by the myth that if you build it, they will
come. Unless you’re the luckiest person on earth, you’ll
have to actually communicate everything you’ve created to
others.

14. Remember
“Look after yourself! You are your number
one asset.” Rachel Quilty

15. Thank you so Much
