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PERSONAL BRAND EXPLORATION
Nicolas Arciniegas
Project & Portfolio I: Week 1
02, 3, 2022
My name is Nicolas Arciniegas, I am from
Bogota, Colombia. Throughout my 23 years I
have played at a competitive level: golf, soccer
and tennis which have helped build my vast
knowledge in such disciplines, I have been a
part of 10 educational institutions and moved
around 8 different times, I was able to pick up
from this nomad lifestyle the ability to build
strong and meaningful connections with the
people I meet. Through the sportscasting
program I will be able to learn to further this
connection and nurture it in such manner that
will allow me set the foundations for my
“persona” and followers.
IDENTITY
PROFESSION
Potential Job Titles:
• English Premier League
Commentator
• MLS Commentator
• Staff Writer (The Athletic)
BRAND ARCHETYPE –As a full- time
nomad and “Guy Next Door” through my
understanding of inclusiveness and my ability
to connect with people I am fitted perfectly for
these job postings, I am confident that my
approach to becoming trustworthy and
natural drive to find ways to get things done
will translate to a successful on air and on
paper personality.
Commentator/Editor for All soccer TV
TARGET AUDIENCE
Andrew Pineda
Outreach Plan:
• I have been selected to conduct some interviews for the
Indy 500 on behalf of the school. I will write a column and
a story regarding the sporting event and the experience
itself.
• I will message him directly under any social media to see if
he will look and the story and maybe have a conversation
with me.
• Once the entire NASCAR event is done and I’ve written
the story I don’t want to let a single week pass by before I
reach out to Andrew.
Leading the hiring efforts at
The Athletic
Jeremy Garrison
Outreach Plan:
• I have called basketball games before, but as soccer
season approaches, I want to call as many games as
possible to have a reel to vouch for my capabilities.
• He has connection to Eric Rutledge who has been my
teacher I hope to exploit that by showing interest to Eric
at the studio and the opportunities presented.
• Once soccer season is over, I hope to build a reel and
show it to every hiring prospect.
News and Sports
Content/Strategy at Peacock
Patrick M. Nader
Outreach Plan:
• He is a Full Sail graduate, who has connections with many people
in the school. I will send him a message introducing myself and
telling him about why I’m contacting him.
• I can begin by looking on FSO if he still uses his school email and
if not, I could reach out to him directly through one my teachers.
• He will be the first person that I reach out to, as he was once a
student, I can gain some information about him by asking teacher
and hopefully eventually develop a professional relationship that
will lead to opportunities.
Podcast host in Futvox USA.
Show dedicated to MLS in
Spanish.
Hiring leaders for soccer journalism and casting companies focused on
European leagues.
Short Term: (Immediately After Graduation, 2023)
• Earn summa cum laude of class and earn a job with
one of the major soccer media outlets as a staff
writer.
‣ Connect with at least 10 major soccer media
outlets employees.
Mid Term: (2027)
• Be hired as a correspondent for a European English
team.
‣ Have written at least 20 articles along with at
least 24 hours worth of working in one of the
main spots studios or production offices.
Long Term: (2053)
• Be a full time writer and commentator for a major
European soccer outlet hosting my own show.
‣ Make at least 30 appearances on major
European soccer media outlet shows as a host
or guest.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media
SOFT
HARD
Novice / Adept / Expert
Business and data analysis Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Adobe video creation and editing
SOFT
HARD
Novice / Adept / Expert
Computers and electronics Novice / Adept / Expert
Writing Novice / Adept / Expert
Interpersonal skills Novice / Adept / Expert
I help European & American based sports
journalism companies with streaming
services to tell a story trough a sporting
event by creating meaningful lasting
connections with the consumers.
[WHO?] [WHAT?] [HOW?]
PROMISE
CREDENTIALS
Work Experience:
• Coordinated and implemented an
innovative production line process in all
the restaurant’s locations that resulted in
a 67% reduction of throughput time.
Education:
• Sportscasting, B.S., Full Sail University (2023)
Awards:
• Volunteered for over 150 hours at Shake-
a-leg foundation. (Miami, FL)
This Photo by Unknown Author is licensed under CC BY
COMPETITION
Xavier Aguiar
Industry Experience:
• Worked being an ambassador for the
UEFA Champions League.
Education:
• BBA, Sports communication
Leadership Experience:
• Founded his own sports brand that has reached
thousands across the globe.
Skills and Proficiencies:
• Communication- 1 endorsement
• On-air hosting - 1 endorsement
• Broadcasting - 1 endorsement
Nicolas Arciniegas
Overall Online Presence:
• 29 connections?, no banner image customized?, head
shot, the profile doesn’t go into detail, has published
articles but has not been active on other social media.
• Grade: Average, 50 out of 100
Industry Experience:
• No industry experience.
Education:
• 4 years of Business Administration at (CESA).
• Bachelors in Sportscasting from the Dan Patrick School
of Sportscasting.
Leadership Experience:
• Take Action Initiative (Invited by FS to attend for
leaders of the future)
• Selected for the NASCAR media event ( grades and
gps points)
Skills and Proficiencies:
• Marketing planning- 0 endorsements
• Sales- 0 endorsements
• SQL- 0 endorsements
Overall Online Presence:
• 252 connections, banner image customized to skyline
of downtown orlando, professional headshot, my profile
is very detailed I believe, I have not published any
articles, I have been inactive on other social media, my
ULR is customized
• Grade: Good 65 out of 100
COMPETITION
Terrell Bush
Noteworthy Experience:
• Broadcast Intern
• Radio Jobline · Internship
Nicolas Arciniegas
Industry Experience:
• Best Version Media · Freelance
• Host of a sports talk show called “Ball
Talks with Bush” every Thursday at
6:30pm only on the Colorcast app.
Education:
• Chestnut Hill College, Communication and media
studies.
Skills and Proficiencies:
• Journalism- 0 endorsements
• Sports Writing- 0 endorsements
• Reporting- 0 endorsements
Overall Online Presence:
• 75 connections, his banner image is a skyline,
professionalism, hot detailed at all, no published
articles, he has been active on LinkedIn and other
social media.
• Grade: Poor 40 out of 100
Industry Experience:
• No industry experience.
Education:
• 4 years of Business Administration at (CESA).
• Bachelors in Sportscasting from the Dan Patrick School
of Sportscasting.
Leadership Experience:
• Take Action Initiative (Invited by FS to attend for
leaders of the future)
• Selected for the NASCAR media event ( grades and
gps points)
Skills and Proficiencies:
• Marketing planning- 0 endorsements
• Sales- 0 endorsements
• SQL- 0 endorsements
Overall Online Presence:
• 252 connections, banner image customized to skyline
of downtown orlando, professional headshot, my profile
is very detailed I believe, I have not published any
articles, I have been inactive on other social media, my
ULR is customized
• Grade: Good 65 out of 100
BRAND POSITION
For European & American based sports journalism companies with
streaming services who must be able to create meaningful, lasting
connections with their audience and consumers , I provide through
my natural ability of making everyone feel part of a community and
through my empathetic demeanor captivate and entertain the
consumers and audience because My approach to tackling unique
industry problems will demonstrate the passion and devotion I have for
everything I do in life, my morality and calm appearance will display the
skills I posses to work alongside others.
NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ NASCAR MEDIA (selected by the school for upcoming races)
• Name of event or professional organization
‣ Take-Action Initiative (March 2022, second time going)
• Name of event or professional organization
‣ Panel with Pablo Aimar ( Argentina player and current assistant
coach )
Digital Marketing
• Primary Content: I need to begin by releasing content that
engages with the audience through bringing them on a
journey and at the same time making them feel part of a thigh
community that always cares and is available to them.
• Primary Tools: I have begun with the podcast as there are 3
conversations edited and ready for release. I’m looking to put
these on my web page and to put the video part of it all on my
YouTube channel.
• Website: Begin to display a professional aspect of myself and all
my capabilities, through here I hope to expose and present my
latest work along side the university or on my own, like the
upcoming NASCAR media event that I will be a part of.
PROFESSIONAL DEVELOPMENT
Mentor
• I want to look for someone who has been kind of like an
outsider, someone who has worked at many places but in the
same industry. As I believe that adaptability and problem
Formal Education
• Include degree program here and/or other professional
• 4 years of Business Administration at (CESA).
• Bachelors in Sportscasting from the Dan Patrick School of
Sportscasting.
Technical Skills
• Work on TD at the studio to better my confidence and
expertise with the boards. March 2023
• Try to land the opportunity for color cast, versatility and
on-air problem solving. April 2023
• Shoot at least one segment per week so it can be
edited and critiqued by teachers. Now 2023
Soft Skills
• Broadcast Writing, finish the scheduled class and continue to
push content to instructors for feedback.
• Versatility, continue to learn every single position inside the
studio, be able to do all of them with eyes closed. Ask
”upperclassman ” for help and tips every studio visit.
• Professionalism, continue to attend the events the school
sends me too, to create a network and push my name out in
the industry.
Nicolas Arciniegas
You know How your company can connect further and stronger with its
consumers? Well, what I do is build meaningful strong lasting connections
with every single customer, through my natural ability of making everyone
feel part of a community that is always at their disposal. In fact, I have been
selected numerous times in my school to lead different projects because of
my work ethic and my exemplary professionalism when it comes to working
environments and working along side others.
REFERENCES
Chapman, C., 2021. Color Theory for Designers, Part 1: The
Meaning of Color — Smashing Magazine. [online] Smashing
Magazine. Available at:
<https://www.smashingmagazine.com/2010/01/color-theory-for-
designers-part-1-the-meaning-of-color/> [Accessed 20 February
2022].
Chapman, C., 2021. Color Theory for Designers, Part 1: The
Meaning of Color — Smashing Magazine. [online] Smashing
Magazine. Available at:
<https://www.smashingmagazine.com/2010/01/color-theory-for-
designers-part-1-the-meaning-of-color/> [Accessed 20 February
2022].
Chapman, C., 2021. Color Theory for Designers, Part 1: The
Meaning of Color — Smashing Magazine. [online] Smashing
Magazine. Available at:
<https://www.smashingmagazine.com/2010/01/color-theory-for-
designers-part-1-the-meaning-of-color/> [Accessed 20 February
2022].
Digital Synopsis. 2017. What Different Types Of Fonts Mean And
How To Use Them. [online] Available at:
<https://digitalsynopsis.com/design/font-psychology-emotions/>
[Accessed 20 February 2022].
https://www.linkedin.com/in/jeremy-garrison22/
https://www.linkedin.com/in/patrick-meehan-nader-9342bb75/
https://www.linkedin.com/in/pinedagandrew/
https://color.adobe.com/es/mythemes
Parker, C., 2021. Become a Sports Commentator: Education and Career
Roadmap. [online] Best Accredited Colleges. Available at:
<https://bestaccreditedcolleges.org/articles/become-a-sports-commentator-
education-and-career-roadmap.html> [Accessed 26 February 2022].
Crawford, F. and Crawford, F., 2021. Become A Writer - Football Talk | Premier
League News. [online] Football Talk | Premier League News -. Available at:
<https://football-talk.co.uk/about/become-a-writer/> [Accessed 27 February
2022].

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Arciniegas p brand_pp

  • 1. PERSONAL BRAND EXPLORATION Nicolas Arciniegas Project & Portfolio I: Week 1 02, 3, 2022
  • 2. My name is Nicolas Arciniegas, I am from Bogota, Colombia. Throughout my 23 years I have played at a competitive level: golf, soccer and tennis which have helped build my vast knowledge in such disciplines, I have been a part of 10 educational institutions and moved around 8 different times, I was able to pick up from this nomad lifestyle the ability to build strong and meaningful connections with the people I meet. Through the sportscasting program I will be able to learn to further this connection and nurture it in such manner that will allow me set the foundations for my “persona” and followers. IDENTITY
  • 3. PROFESSION Potential Job Titles: • English Premier League Commentator • MLS Commentator • Staff Writer (The Athletic) BRAND ARCHETYPE –As a full- time nomad and “Guy Next Door” through my understanding of inclusiveness and my ability to connect with people I am fitted perfectly for these job postings, I am confident that my approach to becoming trustworthy and natural drive to find ways to get things done will translate to a successful on air and on paper personality. Commentator/Editor for All soccer TV
  • 4. TARGET AUDIENCE Andrew Pineda Outreach Plan: • I have been selected to conduct some interviews for the Indy 500 on behalf of the school. I will write a column and a story regarding the sporting event and the experience itself. • I will message him directly under any social media to see if he will look and the story and maybe have a conversation with me. • Once the entire NASCAR event is done and I’ve written the story I don’t want to let a single week pass by before I reach out to Andrew. Leading the hiring efforts at The Athletic Jeremy Garrison Outreach Plan: • I have called basketball games before, but as soccer season approaches, I want to call as many games as possible to have a reel to vouch for my capabilities. • He has connection to Eric Rutledge who has been my teacher I hope to exploit that by showing interest to Eric at the studio and the opportunities presented. • Once soccer season is over, I hope to build a reel and show it to every hiring prospect. News and Sports Content/Strategy at Peacock Patrick M. Nader Outreach Plan: • He is a Full Sail graduate, who has connections with many people in the school. I will send him a message introducing myself and telling him about why I’m contacting him. • I can begin by looking on FSO if he still uses his school email and if not, I could reach out to him directly through one my teachers. • He will be the first person that I reach out to, as he was once a student, I can gain some information about him by asking teacher and hopefully eventually develop a professional relationship that will lead to opportunities. Podcast host in Futvox USA. Show dedicated to MLS in Spanish. Hiring leaders for soccer journalism and casting companies focused on European leagues.
  • 5. Short Term: (Immediately After Graduation, 2023) • Earn summa cum laude of class and earn a job with one of the major soccer media outlets as a staff writer. ‣ Connect with at least 10 major soccer media outlets employees. Mid Term: (2027) • Be hired as a correspondent for a European English team. ‣ Have written at least 20 articles along with at least 24 hours worth of working in one of the main spots studios or production offices. Long Term: (2053) • Be a full time writer and commentator for a major European soccer outlet hosting my own show. ‣ Make at least 30 appearances on major European soccer media outlet shows as a host or guest.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Social Media SOFT HARD Novice / Adept / Expert Business and data analysis Novice / Adept / Expert Teamwork Novice / Adept / Expert Adaptability Novice / Adept / Expert Adobe video creation and editing SOFT HARD Novice / Adept / Expert Computers and electronics Novice / Adept / Expert Writing Novice / Adept / Expert Interpersonal skills Novice / Adept / Expert
  • 7. I help European & American based sports journalism companies with streaming services to tell a story trough a sporting event by creating meaningful lasting connections with the consumers. [WHO?] [WHAT?] [HOW?] PROMISE
  • 8. CREDENTIALS Work Experience: • Coordinated and implemented an innovative production line process in all the restaurant’s locations that resulted in a 67% reduction of throughput time. Education: • Sportscasting, B.S., Full Sail University (2023) Awards: • Volunteered for over 150 hours at Shake- a-leg foundation. (Miami, FL) This Photo by Unknown Author is licensed under CC BY
  • 9. COMPETITION Xavier Aguiar Industry Experience: • Worked being an ambassador for the UEFA Champions League. Education: • BBA, Sports communication Leadership Experience: • Founded his own sports brand that has reached thousands across the globe. Skills and Proficiencies: • Communication- 1 endorsement • On-air hosting - 1 endorsement • Broadcasting - 1 endorsement Nicolas Arciniegas Overall Online Presence: • 29 connections?, no banner image customized?, head shot, the profile doesn’t go into detail, has published articles but has not been active on other social media. • Grade: Average, 50 out of 100 Industry Experience: • No industry experience. Education: • 4 years of Business Administration at (CESA). • Bachelors in Sportscasting from the Dan Patrick School of Sportscasting. Leadership Experience: • Take Action Initiative (Invited by FS to attend for leaders of the future) • Selected for the NASCAR media event ( grades and gps points) Skills and Proficiencies: • Marketing planning- 0 endorsements • Sales- 0 endorsements • SQL- 0 endorsements Overall Online Presence: • 252 connections, banner image customized to skyline of downtown orlando, professional headshot, my profile is very detailed I believe, I have not published any articles, I have been inactive on other social media, my ULR is customized • Grade: Good 65 out of 100
  • 10. COMPETITION Terrell Bush Noteworthy Experience: • Broadcast Intern • Radio Jobline · Internship Nicolas Arciniegas Industry Experience: • Best Version Media · Freelance • Host of a sports talk show called “Ball Talks with Bush” every Thursday at 6:30pm only on the Colorcast app. Education: • Chestnut Hill College, Communication and media studies. Skills and Proficiencies: • Journalism- 0 endorsements • Sports Writing- 0 endorsements • Reporting- 0 endorsements Overall Online Presence: • 75 connections, his banner image is a skyline, professionalism, hot detailed at all, no published articles, he has been active on LinkedIn and other social media. • Grade: Poor 40 out of 100 Industry Experience: • No industry experience. Education: • 4 years of Business Administration at (CESA). • Bachelors in Sportscasting from the Dan Patrick School of Sportscasting. Leadership Experience: • Take Action Initiative (Invited by FS to attend for leaders of the future) • Selected for the NASCAR media event ( grades and gps points) Skills and Proficiencies: • Marketing planning- 0 endorsements • Sales- 0 endorsements • SQL- 0 endorsements Overall Online Presence: • 252 connections, banner image customized to skyline of downtown orlando, professional headshot, my profile is very detailed I believe, I have not published any articles, I have been inactive on other social media, my ULR is customized • Grade: Good 65 out of 100
  • 11. BRAND POSITION For European & American based sports journalism companies with streaming services who must be able to create meaningful, lasting connections with their audience and consumers , I provide through my natural ability of making everyone feel part of a community and through my empathetic demeanor captivate and entertain the consumers and audience because My approach to tackling unique industry problems will demonstrate the passion and devotion I have for everything I do in life, my morality and calm appearance will display the skills I posses to work alongside others.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Name of event or professional organization ‣ NASCAR MEDIA (selected by the school for upcoming races) • Name of event or professional organization ‣ Take-Action Initiative (March 2022, second time going) • Name of event or professional organization ‣ Panel with Pablo Aimar ( Argentina player and current assistant coach ) Digital Marketing • Primary Content: I need to begin by releasing content that engages with the audience through bringing them on a journey and at the same time making them feel part of a thigh community that always cares and is available to them. • Primary Tools: I have begun with the podcast as there are 3 conversations edited and ready for release. I’m looking to put these on my web page and to put the video part of it all on my YouTube channel. • Website: Begin to display a professional aspect of myself and all my capabilities, through here I hope to expose and present my latest work along side the university or on my own, like the upcoming NASCAR media event that I will be a part of.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I want to look for someone who has been kind of like an outsider, someone who has worked at many places but in the same industry. As I believe that adaptability and problem Formal Education • Include degree program here and/or other professional • 4 years of Business Administration at (CESA). • Bachelors in Sportscasting from the Dan Patrick School of Sportscasting. Technical Skills • Work on TD at the studio to better my confidence and expertise with the boards. March 2023 • Try to land the opportunity for color cast, versatility and on-air problem solving. April 2023 • Shoot at least one segment per week so it can be edited and critiqued by teachers. Now 2023 Soft Skills • Broadcast Writing, finish the scheduled class and continue to push content to instructors for feedback. • Versatility, continue to learn every single position inside the studio, be able to do all of them with eyes closed. Ask ”upperclassman ” for help and tips every studio visit. • Professionalism, continue to attend the events the school sends me too, to create a network and push my name out in the industry.
  • 14. Nicolas Arciniegas You know How your company can connect further and stronger with its consumers? Well, what I do is build meaningful strong lasting connections with every single customer, through my natural ability of making everyone feel part of a community that is always at their disposal. In fact, I have been selected numerous times in my school to lead different projects because of my work ethic and my exemplary professionalism when it comes to working environments and working along side others.
  • 15. REFERENCES Chapman, C., 2021. Color Theory for Designers, Part 1: The Meaning of Color — Smashing Magazine. [online] Smashing Magazine. Available at: <https://www.smashingmagazine.com/2010/01/color-theory-for- designers-part-1-the-meaning-of-color/> [Accessed 20 February 2022]. Chapman, C., 2021. Color Theory for Designers, Part 1: The Meaning of Color — Smashing Magazine. [online] Smashing Magazine. Available at: <https://www.smashingmagazine.com/2010/01/color-theory-for- designers-part-1-the-meaning-of-color/> [Accessed 20 February 2022]. Chapman, C., 2021. Color Theory for Designers, Part 1: The Meaning of Color — Smashing Magazine. [online] Smashing Magazine. Available at: <https://www.smashingmagazine.com/2010/01/color-theory-for- designers-part-1-the-meaning-of-color/> [Accessed 20 February 2022]. Digital Synopsis. 2017. What Different Types Of Fonts Mean And How To Use Them. [online] Available at: <https://digitalsynopsis.com/design/font-psychology-emotions/> [Accessed 20 February 2022]. https://www.linkedin.com/in/jeremy-garrison22/ https://www.linkedin.com/in/patrick-meehan-nader-9342bb75/ https://www.linkedin.com/in/pinedagandrew/ https://color.adobe.com/es/mythemes Parker, C., 2021. Become a Sports Commentator: Education and Career Roadmap. [online] Best Accredited Colleges. Available at: <https://bestaccreditedcolleges.org/articles/become-a-sports-commentator- education-and-career-roadmap.html> [Accessed 26 February 2022]. Crawford, F. and Crawford, F., 2021. Become A Writer - Football Talk | Premier League News. [online] Football Talk | Premier League News -. Available at: <https://football-talk.co.uk/about/become-a-writer/> [Accessed 27 February 2022].

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.