2. IDENTITY
My name is Ricky Fernandez. I sometimes do
things in unorthodox ways. My family never had
much when it came to finances during my
childhood, but my mother always taught me to
work with what I have so I can work for what I
need. I love to create and build things of all
kinds, ranging from wooden tables to hip hop
instrumentals. I have the capability to think of
strategies to sell homemade ketchup bottles to
the farmer I bought tomatoes from .
3. PROFESSION
Brand Manager for Toy Industry
Potential Job Titles:
· Marketing Manager
· Advertising and Promotions
Manager
· Search Marketing Strategist
BRAND ARCHETYPE – My Brand
archetype is “Creator.” I love to think
outside the box and use my
creativity to share messages with
other. I love to transform things into
other things.
Picture Relevant
to Your Industry
Goes Here
4. TARGET AUDIENCE
Hiring Managers at Large Toy Companies
Becky Lukacs
Senior Talent Acquisition
Adviso r at Hasbr o
Outreach Plan:
· I will explore Ms. Lukacs Profile to learn more about her
role at Hasbro.
· Ms. Lukacs is active on LinkedIn, and I will utilize the
platform to connect with her.
· After reaching out via LinkedIn, I will wait two weeks
before attempting a follow up via a LinkedIn message.
Jessica Lin
Talent Acquisition Partne r at
The Pokémon Company
Internationa l
Outreach Plan:
· I will review any job openings Ms. Lin may have opened
on the Pokémon Job Board to see what the company is
searching for.
· I will identify Ms. Lin’s email at the Pokémon Company
and reach out via email. Her LinkedIn profile indicates
she isn’t open to accepting messages through her
profile.
· After sending my initial email I will follow up after a two -
week period.
Carley Howl Frost
Administrative & HR Manager
at Christies Toy Box
Management Company
Outreach Plan:
· I will research and learn more about Ms. Frost’s
company.
· I will attempt to contact Ms. Frost by contacting her
office.
· After my initial call with Ms. Frost, I will follow up after a
two- week period.
5. Short Term: (Immediately After Graduation, 2024 )
· Attempt to obtain an entry level position at a toy
company.
‣ Within 6 months of graduation, I would like to
apply for 20 entry level marketing positions
within the toy industry.
Mid Term : (202 9 )
· To increase my brand identity on LinkedIn within the
industry.
‣ I would like to have 100 connections within the
industry that I have met either in person or at
professional development conferences and
trainings.
Long Term : (203 9 )
· To open my own marketing firm .
‣ My goal is to have successfully managed 50
company/product accounts before taking the
step to start my own firm.
GOALS
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Video creation and editing software
Graphics or photo imaging software
Writing
Working with computers
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Notable Skills REQUIRED in TRADE & Current Proficiencies:
SEO/SEM Novice / Adept / Expert
Web Design Novice / Adept / Expert
Organizing, Planning, and Prioritizing Work Novice / Adept / Expert
Research Novice / Adept / Expert
SOFT
HARD
SOFT
HARD
7. PROMISE
I help businesse s do better in sale s by
helping them get seen by people who aren’t
familiar with them.
8. CREDENTIALS
Work Experience :
· U.S. National Guard – 2014 to 2019
· La Columbe Coffee Roasters - 2015 to
2018
Volunteer Wor k :
· Volunteer Aide – United Communities of
Southeast Philadelphia – Lead volunteers
through group projects within the
community.
Education:
· Digital Marketing , B.S., Full Sail University (202 4 )
9. COMPETITION
Rafael Zambrana
Industry Experience:
· Relevant School Digital Marketing
Projects
Education:
· Bachelor’s Degree – Marketing – Full Sail University
· Master’s Degree – Game and Interactive Media Design
Leadership Experience:
· Mr. Zambrana did not post any leadership experience
on his LinkedIn
Skills and Proficiencies:
· Mr. Zambrana has no relevant skills listed on his
LinkedIn Profile
Overall Online Presence:
· Mr. Zambrana has 11 connections, his banner is not
customized and the profile and not very detailed.
· Grade: Poor
Ricky Fernandez
Industry Experience:
· I have no industry experience
Education:
· Bachelor’s Degree – Digital Marketing In Progress
Leadership Experience:
· I have no leadership experience at the moment to
highlight.
Skills and Proficiencies:
· Writing – 0 endorsements
· Computer Skills - 0 endorsements
· Communication Skills – 0 endorsements
Overall Online Presence:
· I just created a LinkedIn profile and have no
connections now. I have no customized banner .
· Grade: Poor
10. COMPETITION
Inshal Khawaja
Industry Experience:
· Marketing Intern at Ant Farm
Development Services
Education:
· Bachelor’s Degree – Marketing – University of Texas at
Dallas
Leadership Experience:
· Volunteering Coordinator – National Retail Federation
· Delta Sigma Pi – Brotherhood Committee Chair
Skills and Proficiencies:
· Canva- 0 endorsements
· Social Media Marketing - 0 endorsements
· Brand Development - 0 endorsements
Overall Online Presence:
· Ms. Khawaja has 500+ connections on LinkedIn. She
has a picture on her banner and has a detailed profile.
· Grade: Good
Ricky Fernandez
Industry Experience:
· I have no industry experience
Education:
· Bachelor’s Degree – Digital Marketing In Progress
Leadership Experience:
· I have no leadership experience at the moment to
highlight.
Skills and Proficiencies:
· Writing – 0 endorsements
· Computer Skills - 0 endorsements
· Communication Skills – 0 endorsements
Overall Online Presence:
· I just created a LinkedIn profile and have no
connections now. I have no customized banner .
· Grade: Poor
11. BRAND POSITION
“ RICK Y”
For toy companies yearning for greater traction, collaborating
with me brings the promise of a brighter path. My passion for
innovation sets me apart – I don't merely follow trends, I shape
them. Together, we'll infuse your campaigns with a spark of
family-friendly guerrilla marketing, igniting connections that
resonate beyond conventional strategies. Join hands with me, and
let's paint a vivid story that captures hearts, creating a world of
play and wonder that both children and parents will hold dear.
12. NETWORKING &
MARKETING
Industry Events & Organizations
· Greater Philadelphia Area Toy Expo
‣ 12/02/2023 | Kimberton
· DigiMarCon
‣ 10/30/202 3 | Philadelphia PA
· Digital Marketing World Forum
‣ 09/14/202 3 | Miami FL
Picture of You
Digital Marketing
· Primary Content : The type of content I will produce will
highlight projects I am actively working on and companies that
I am assisting reach their marketing goals.
· Primary Tools : I will use social media networks like
Instagram and TikTok to showcase my work and creativity.
· Website : I will use my digital portfolio to highlight my work and
projects.
Goes Here
13. PROFESSIONAL DEVELOPMENT
Formal Education
· Full Sail University – Digital Marketing – Winter 2024.
Technical Skills
· SEO - Digital Marketing Institute, 02/2024
· Digital Marketing and E - Commerce Certificate- Google,
12/2023
· Web Design for Beginners - University of Pennsylvania ,
08/2024
Soft Skills
· Communication – Soft Skills Training- LinkedIn,
11/2023
· Microsoft 365 Training - Udemy, 09/2023
· Time Management Online Training - LinkedIn, 01/2024
Mentor
· I would like a mentor that has at least 10 years of
experience in the Marketing Industry. I would like a
mentor that has experience in the toy industry. DATE
TO EST. PARTNERSHIP : Fall 2025
14. Ricky Fernandez
"Ever come across those hidden gems of lesser-known companies yearning for more
customers? That's where I step in – I specialize in unraveling these treasures, introducing
individuals to the potential they hold. Consider me your guide to unearthing and
empowering these deserving businesses."
15. REFERENCES
13 - 1161.01 - search marketing strategists. O*NET Online.
(n.d.). https://www.onetonline.org/link/summary/13- 1161.01
.mendeley.com/reference-management/reference - manager
11 - 2011.00 - advertising and promotions managers. O*NET
Online. (n.d.- a). https://www.onetonline.org/link/summary/11 -
2011.00
11 - 2021.00 - marketing managers. O*NET Online. (n.d. - b).
https://www.onetonline.org/link/summary/11- 2021.00
Carley howl frost - administrative & HR manager -
linkedin. LinkedIn. (n.d.). https://www.linkedin.com/in/carley-
howl- frost - b33a0515
Class, M. (2022, March 14). 15 types of marketing jobs:
Different careers in marketing - 2023. MasterClass.
https://www.masterclass.com/articles/types - of- marketing - jobs
Cousera . (2023, June 15). 13 key marketing skills to boost
your resume. https://www.coursera.org/articles/marketing-skills
Gonzalez, A. (2023, July 10). Top +10: International Marketing
and ecommerce events you should attend in 2023 and 2024 -
marketing 4 ecommerce - tu revista de marketing online para
E. commerce. https://marketing4ecommerce.net/en/marketing-
and - e - commerce - events - you - should -attend/
Khawaja, I. (n.d.). Inshal Khawaja - marketing intern summer
2023 - linkedin. https://www.linkedin.com/in/inshalkhawaja
. mendeley.com/reference -management/reference - manager
Lin, J. (n.d.). Jessica Lin | LinkedIn. LinkedIn.
https://www.linkedin.com/in/jessica - lin -341988139
Zambrana, R. (n.d.). Rafael Zambrana - Raleigh - Durham -
Chapel Hill area - linkedin. LinkedIn.
https://www.linkedin.com/in/rafael - zambrana - 788760173
