This project really helped me to shape what I want my personal brand to look like.

1. PERSONAL BRAND EXPLORATION
Krystina Dietz
Project & Portfolio I: Week 1
January 05, 2023

2. I am a hardworking and dedicated single mother
to three children. I have worked hard to not only
provide for my children, but to also be a role
model to them. Some of the morals I exemplify
are being kind, honest, giving, respectful,
perseverance, and compassion. These morals
and values are so important to me and I will
always stay true to them.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Marketing Strategist
• Marketing Specialist
BRAND ARCHETYPE - My brand
archetype is “The Girl Next Door”.
People are drawn to me because I
make them feel comfortable by
listening to them and understanding
their needs.
Digital Marketing for Business
Picture Relevant
to Your Industry
Goes Here

4. TARGET AUDIENCE
Audrey Lopata
Outreach Plan:
• I plan to conduct more research on the company
Aerotek and what they look for in an employee.
• I will send her a message on LinkedIn, following an
application submission to Aerotek.
• After two weeks, I will follow up with her via LinkedIn or
Email if applicable.
PROFILE
PICTURE Regional Talent Acquisition
at Aerotek
Sydney Ward
Outreach Plan:
• In preparation for initial contact, I plan to see how I can
connect with her on a personal level to stand out from
the crowd.
• I plan on reaching out to her on LinkedIn, before a
position in my field becomes available.
• Once a position becomes available, I plan to reach out
again via LinkedIn after submitting my application.
PROFILE
PICTURE Talent Acquisition
Coordinator at The Walt
Disney Company Corporate
Laura Buckle
Outreach Plan:
• Prior to reaching out to her, I will do more research on
the marketing tools that Skims currently utilizes.
• I plan to reach out to her via LinkedIn after applying for
a position on the marketing team.
• I will follow up after two weeks via LinkedIn or Email if
applicable.
PROFILE
PICTURE Director of Global
Recruitment at Skims

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• I will increase my online presence by posting on
brand content to my social media regularly.
‣Within one year of graduating, I plan to
increase my social media engagement by
25%.
Mid Term: (2030)
• I will continue my marketing education while working
at my chosen company.
‣Within 10 years of graduating, I plan to return
to school and earn my Master’s degree in
digital marketing.
Long Term: (2040)
• Long term, I hope to own a brand strategy business
to help others with their own personal and
professional branding.
‣15-20 years after graduation, I will be
successful in my own business.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Creation and Editing
SOFT
HARD
Novice / Adept / Expert
Office Suite Software Novice / Adept / Expert
Thinking Creatively Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert
Analyzing Data or Information
SOFT
HARD
Novice / Adept / Expert
CRM Software Novice / Adept / Expert
Getting Information Novice / Adept / Expert
Developing and Building Teams Novice / Adept / Expert

7. I help people be successful by perfecting
their marketing strategy and staying true to
themselves.
PROMISE

8. CREDENTIALS
Work Experience:
• Harbor View Cafe, FOH Manager, 2020-
2021
• Starbucks, Supervisor, 2011-2019
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2024)
Leadership Roes:
• Supervisor
• Front of House Manager

9. COMPETITION
James Huckabee
Industry Experience:
• Marketing Consultant
• Marketer
Education:
• Full Sail University Digital Marketing Graduate
Leadership Experience:
• Park Recreational Leader
• Leadership experience goes here
Skills and Proficiencies:
• Digital Marketing with 1 endorsement
Krystina Dietz
Overall Online Presence:
• 500+ connections, customized banner and URL, semi
professional headshot, profile seems detailed, appears
active on social media
• Grade: Average, 60 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• No industry experience
Education:
• Current Student at Full Sail University
Leadership Experience:
• Front of House Manager at Harbor View Cafe
• Supervisor at Starbucks
Skills and Proficiencies:
• No skills with endorsements
Overall Online Presence:
• Only 32 connections, no customization to banner or
URL, not a professional headshot, nothing published
onto the site.
• Grade: Poor, 10 out of 100

10. COMPETITION
Eden Kushner
Noteworthy Experience:
Marketing, communications, and customer service
Krystina Dietz
HEADSHOT HEADSHOT
Industry Experience:
• Marketing Coordinator
Education:
• BA, Communication & Media Studies - University of
North Florida
Skills and Proficiencies:
• Art
• Customer Service
• Social Media Marketing
Overall Online Presence:
• 193 connections, URL customized, professional
headshot, detailed bio section, portfolio linked
• Grade: Superior, 80 out of 100
Industry Experience:
• No industry experience
Education:
• Current student at Full Sail University
Leadership Experience:
• Front of House Manager at Harbor View Cafe
• Supervisor at Starbucks
Skills and Proficiencies:
• No skills with endorsements
Overall Online Presence:
• Only 32 connections, no customization to banner or
URL, not a professional headshot, nothing published
onto the site.
• Grade: Poor, 10 out of 100

11. BRAND POSITION
For companies and clients who need someone
that will listen, I provide a personalized
experience because everyone deserves a quality
experience when marketing their business.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• American Marketing Association
‣ Aug 4th-6th | Online
Digital Marketing
• Primary Content: I plan to post content multiple times a week
that depict my daily life and hopefully other women can relate
to me.
• Primary Tools: I plan to post to Tiktok and Instagram
primarily, a few times a week at least.
• Website: Moving forward, I plan to use my portfolio website to
enhance my brand awareness by regularly adding
professional content to it regularly.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like to find a mentor that is similar to myself. A
mom that started her career later in life, but is dedicated
to both her children and career. Someone that is caring
and innovative with experience in teaching and working
in the field. EST by Oct 2024
Formal Education
• Bachelor’s Degree in Digital Marketing, Full Sail
University, 2024
Technical Skills
• Professional Certification in Digital Marketing - AMA,
January 2024
• PCM from American Marketing Association - American
Marketing Association, January 2024
• Data Analytics - Google Career Certificate, October
2023
Soft Skills
• Graphic Design- Skillshare, July 2023
• Video Editing with Final Cut- Skillshare August 2023
• TikTok Marketing 101- Skillshare, June 2023

14. Krystina Dietz
You know how most people in marketing will sell you a cookie cutter
experience? Well, what I do is listen to your wants and needs to give you
exactly what you want and deserve. In fact, my clients love how easy it is to
work with me.

15. REFERENCES
Themes, N. W. (2017, September 1). Photo by Nordwood themes on unsplash.
Beautiful Free Images & Pictures. Retrieved January 8, 2023, from
https://unsplash.com/photos/yyMJNPgQ-
X8?utm_source=unsplash&utm_medium=referral&utm_content=creditS
hareLink
Eden Kushner - Marketing coordinator - vizergy digital marketing | linkedin.
LinkedIn. (n.d.). Retrieved January 9, 2023, from
https://www.linkedin.com/in/eden-kushner-488370198
James Huckabee - Raleigh, North Carolina, United States | Professional ...
LinkedIn. (n.d.). Retrieved January 9, 2023, from
https://www.linkedin.com/in/james-huckabee-3768a8140
13-1161.01 - search marketing strategists. O*NET OnLine. (n.d.). Retrieved
January 8, 2023, from https://www.onetonline.org/link/summary/13-
1161.01
Audrey Lopata - Regional Talent Acquisition manager - linkedin. LinkedIn.
(n.d.). Retrieved January 9, 2023, from
https://www.linkedin.com/in/audrey-lopata-a4379858
Laura Buckle - Director of global recruitment and talent - linkedin. LinkedIn.
(n.d.). Retrieved January 9, 2023, from
https://www.linkedin.com/in/laurabuckle
Audrey Lopata - Regional Talent Acquisition manager - linkedin. LinkedIn.
(n.d.). Retrieved January 9, 2023, from
https://www.linkedin.com/in/audrey-lopata-a4379858
DMI Pro - Ama. Digital Marketing Institute. (n.d.). Retrieved January 8, 2023,
from https://digitalmarketinginstitute.com/students/courses/lp/digital-
marketing-
certificate?utm_source=ama_referral&utm_medium=referral&utm_camp
aign=ama_pro_course_page_dmi_pro_referral
Online classes. Skillshare. (n.d.). Retrieved January 8, 2023, from
https://www.skillshare.com/en/browse