This was a project that I completed at Full Sail University. It was a class all about building our personal brand and learning how it could effect you. This class was amazing and I learned so much to take with me during my career.

1. PERSONAL BRAND EXPLORATION
Victoria Keown
Project & Portfolio I: Week 1
March 6th, 2023

2. My name is Victoria Keown. I come from a basic
town in Indiana. Where corn and cows can be
found in abundace and kids can be found in
random parking lots hanging out.I was raised by
my grandmother,who taught me that anthing can
be achcieved with hardwork and kindness.I have
always loved creating. Wether that is painting,
writing or even planning a party.When faced with
a signi
fi
cant loss I knew it was time for a
change.I ended up with a pen and a pad of
paper.That simple task led me to marketing and
Full Sail Univerity where I am studying to get my
certi
fi
cte in marketing .
IDENTITY

3. PROFESSION
Potential Job Titles:
• Real estate agent/broker
• Marketing Coordinator
• Market Researcher
CREATOR ARCHETYPE - My
brand is all about creating and
inspiring. We can make something
amazing out of nothing.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
.

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Diamond Alexander
Outreach Plan:
• Look at what the company values most.
• I will initially
fi
rst start with an email introducing myself
and send her my resume.
• If I have not heard from her, I would wait about a week
and follow up with an email.
CEO of Diamond Key
Realator
Elizabeth Wimpsett
Outreach Plan:
• I would brush up on what the company has already
accomplished and where I could
fi
t in.
• On their website they have a lets work together tab. I
would try and set up an interview.
• I would give it a few days then reach out again.
Owner of The Social
Boutique
Casey Ramage Outreach Plan:
• I would put together a presentation of all the work I
have been working on or that I have worked on.
• I would out in my application, along with my resume..
• I would follow up with an email.
VP of Marketing at Churchill
Downs
.
.
.

5. GOALS
Short Term: Now until I get my bacholars in digital
marketing 2025.
• Obtain my realestate license.
‣ Connect with local agents to
fi
nd the right
brokerage for me
‣ Envole myself in the commuinty to get to know
them and them me.
Mid Term: (2025-2027)
• Start my own company (Tempest Hellen).
‣ Gain a following.
‣ Have at least one rental property.
Long Term: (2027-and beyond)
• Become and house hold name in real estate and
marketing.
‣ Have multiple properties.
‣ Working with big name brands and companies.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Problem Solving
SOFT
HARD
Novice / Adept / Expert
Communication Skills Novice / Adept / Expert
Coustomer Service Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Research Skills
SOFT
HARD
Novice / Adept / Expert
Time Management Novice / Adept / Expert
Leadership Novice / Adept / Expert
Planning Novice / Adept / Expert

7. I help small businesses get seen. I put them in the light to shine like never
before by showcasin there product or themselves, by all things social media.
PROMISE

8. CREDENTIALS
Work Experience:
• 13 years in the food and customer
service industry
Education:
• Jeffersonville High School 2005-2009
• Full Sail University Marketing certi
fi
cate 2022-2023
Volunteer Work:
• Worked with Camp Hope to build houses
in New Orleans after Katrina hit.
• Worked with Touching Miami with Love in
Miami Flordia.

9. COMPETITION
Randy Blevins
Industry Experience:
• 20 years experience in marketing and
design
Education:
• Bellermine University
Leadership Experience:
• 20 years experince
Skills and Pro
fi
ciencies:
• Social media marketing- 99 endorsements
• Advertising - 55 endorsements
• Copywriting- 18 endorsements
Victoria Keown
Overall Online Presence:
• 500 + connections. Has a professional head shot. The
pro
fi
le is very detailed. No public articles. I only saw
that he was active on twitter. No. Url is not customized.
• Grade: Superior, 80 out of 100
Industry Experience:
• No experience in marketing
• 13 years in food industry
Education:
• Full Sail University
Leadership Experience:
• Team lead at Joes CrabShack
Skills and Pro
fi
ciencies:
• Party planning- no endorsement
• Marketing- no endorsements
Overall Online Presence:
• My linked is really new. I do not have a professional
headshot. My linked in is not really detailed. I am active
on my socials but, its not like I should be.
• Grade: Poor, 20 out of 100
.
.

10. COMPETITION
Alex Popoff
Noteworthy Experience:
• Co-founder of Boutique Vetern
• VP of Veterns not for pro
fi
t
Victoria Keown
Industry Experience:
• Industry experience goes here
Education:
• Full Sail University
Skills and Pro
fi
ciencies:
• Digital Marketing- 14 endorsements
• Leadership - 54 endorsements
• Public Speaking - 7 endorsements
Overall Online Presence:
• How many connections?,500+, professionalism of
headshot? Yes, head shot is professional, how detailed
is the pro
fi
le? Very detailed, published articles? yes,
active on other social media?, yes very much Is their
LinkedIn URL customized?Yes
• Grade: Superior, 90 out of 100
Industry Experience:
• No experience in marketing
• 13 years in food industry
Education:
• Full Sail University
Leadership Experience:
• Team lead at Joes CrabShack
Skills and Pro
fi
ciencies:
• Party planning- no endorsement
• Marketing- no endorsements
Overall Online Presence:
• My linked is really new. I do not have a professional
headshot. My linked in is not really detailed. I am active
on my socials but, its not like I should be.
• Grade: Poor, 20 out of 100
.

11. BRAND POSITION
“To be small buisness mega phone”
“VICTORIA KEOWN”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• American Marketing Association
‣ Chicago,IL
• National Association of Realtors
‣ Chicago, IL
• Indiana Association of Realtors
‣ Indianapolis, IN
Digital Marketing
• Primary Content: I want to really to put out what small
bussiness are up to. Get the word out that they are they and
they are just as good if not better than some name brands.
• Primary Tools: I will use Facebook daily, if not multiple times
a day. I want to also use TikTok.
• Website:I will constantly update with projects that I am
working on and projects that I have
fi
nsihed.

13. PROFESSIONAL DEVELOPMENT
Mentor
• For my marketing mentor I plan on seeking out
someone who can truly teach me what they know. I
want to soak up everything like a sponge.
Formal Education
• Full Sail University September 2022- May 2023.
Technical Skills
• Real estate license 2023-2024
Soft Skills
• Certi
fi
cate in Photshop

14. Victoria
I am Victoria Keown, I am a recent Graduate at
Full Sail University with my marketing certi
fi
cate. I
want to be the mega phone of small buisness. Not a lot of people know they
are there or what they are about. So I want to help these companies scream
from the roof top and bring in the recognition they have worked so hard for
and what they deserve.
“

15. REFERENCES
American Marketing Association. (n.d.). Retrieved March 12, 2023, from https://
www.ama.org/
Abeln, T. (2021, December 14). Casey C. Ramage named vice president of marketing
and partnerships for Churchill Downs Racetrack and... | Churchill Downs
Racetrack | Home of the Kentucky Derby. Retrieved March 12, 2023, from
https://www.churchilldowns.com/racing-wagering/news/casey-c.-ramage-
named-vice-president-of-marketing-and-partnerships-for-churchill-downs-
racetrack-and-the-kentucky-derby
Creator brand Archetype - Kaye Putnam: Psychology brand strategy. Kaye Putnam |
Psychology Driven Brand Strategist. (2022, April 13). Retrieved March 12,
2023, from https://www.kayeputnam.com/brand-archetype-creator/
Randy Blevins - Louisville, Kentucky, United States - Linkedin. (n.d.). Retrieved March
13, 2023, from https://www.linkedin.com/in/randyblevins
Alex Popoff - relevant academic experience - linkedin. (n.d.). Retrieved March 13,
2023, from https://www.linkedin.com/in/alexpopoff
13-1161.01 - search marketing strategists. O*NET OnLine. (n.d.). Retrieved March 12,
2023, from https://www.onetonline.org/link/summary/13-1161.01
A comprehensive guide to market research: 4 proven methods. A Comprehensive Guide
to Market Research: 4 Proven Methods. (n.d.). Retrieved March 12, 2023, from
https://www.hotjar.com/blog/market-research/
Digital Marketing Agency. The Social Boutique - Marketing Agency. (n.d.). Retrieved
March 12, 2023, from https://www.tsbky.com/