School Assignment

1. PERSONAL BRAND EXPLORATION
Hailey Blankenship
Project & Portfolio I: Week 1
August 29, 2023

2. I am a unique individual shaped by
diverse experiences, values, and
principles. At my core, I embrace
adaptability, resilience, empathy, integrity,
teamwork, communication, and
leadership. With a background in customer
service, I've honed these attributes,
valuing dedication and collaboration. My
commitment to growth is unwavering,
guided by effective communication and
leadership skills. Rooted in respect,
excellence, community, learning, and
innovation, I am dedicated to creating
positive change personally and within a
broader context.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Communications Specialist
•Public Relations Coordinator
(PR Coordinator)
•Public Relations Specialist
(PR Specialist)
Girl Next Door - I work to
create a sense of community to
get everyone to work together.
I like to make sure everyone
has a part to play and work
together to achieve the same
goal.
Public Relations Specialists for Travel and Tourism

4. Hiring Managers of Tourist Destinations
TARGET AUDIENCE
Kennedy James
Outreach Plan:
• Update my LinkedIn profile to reflect my
achievements, skills, history, and personal
brand.
• Kennedy is active on LinkedIn, so I will
connect with her on LinkedIn.
• I will follow up with a message on
LinkedIn within 3 weeks of initial contact
Talent and Culture Leader
at Visit Seattle
Heather Davis
Outreach Plan:
• Finish filling out my LinkedIn account so it
will be up to date.
• Heather is active on LinkedIn, so I will
message and connect with her through
LinkedIn
• I will follow up with a message on LinkedIn
within a few weeks of initial contact
Manager, Professional
Recruitment at Disney
Parks, Experiences and
Products
Brad Muken
Outreach Plan:
• Speak with the HR department about different
entry-level positions in the marketing
department.
• I will contact Brad through Email as I currently
work at Biltmore and email is the best way to
network in the company.
• I will follow up with either an email or phone call
within two weeks of initial contact.
Talent Acquisition Manager
at The Biltmore Company

5. GOALS
Short Term: (Immediately After
Graduation, 2025)
•Secure an entry-level marketing position
‣Submit 20 job applications within 2
months of graduating
Mid Term: (2032)
•Become a respected leader in Public
Relations
‣Increase my business connections
by 5,000 people by 2030 and
continue to increase by 20 people
every month after.
Long Term: (2040)
•Obtain a Marketing Director position
‣Submit 10 applications every six
months starting in 2038

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills Public Relations & Current Proficiencies:
HTML & CSS
SOFT
HARD
Novice / Adept /
Expert
Customer Service
Novice / Adept /
Expert
Teamwork
Novice / Adept /
Expert
Leadership
Novice / Adept /
Expert
Video creation and editing software
SOFT
HARD
Novice / Adept /
Expert
Customer relationship management software
Novice / Adept /
Expert
Instructing
Novice / Adept /
Expert
Active Listening
Novice / Adept /
Expert

7. I help brands thrive by finding smart
solutions to challenges. I use creative
ideas and data to make sure brand
messages grab the attention of the
audience.
PROMISE

8. CREDENTIALS
Work Experience:
• In-Room Dining Coordinator, Inn on
Biltmore Estate
• Housekeeping Supervisor, Village
Hotel / Inn on Biltmore Estate
Education:
• IT: Software and Web Development,
A.A.S, Asheville-Buncombe
Technical Community College
(Graduated 2021)
• Digital Marketing, B.S., Full Sail University (Exp. 2025)
Awards:
• Course Director Award, Storytelling
for Marketing (2023)

9. COMPETITION
Nathalie Franco
Industry Experience:
• Industry experience goes here
Education:
• Bachelor of Arts (B.A), Public Relations,
Advertising, and Applied Communication,
Rollins College (2014-2017)
• Bachelors in Progression, Public
Relations, Advertising and Applied
Communication, William Paterson
University of New Jersey (2012-2013)
• Associate of Arts (A.A.), Communication
and Media Studies, Ramapo College of
New Jersey (2008-2010)
Leadership Experience:
• Youth Advisory Counselor
• Public Relations Manager
Skills and Proficiencies:
• Public Relations - 14 endorsements
• Public Speaking - 16 endorsements
• Social Media - 17 endorsements
Hailey Blankenship
Overall Online Presence:
• 500+ connections, Professional
headshot, LinkedIn filled with
experience and skills, active on
social media platforms
• Grade: Average
Industry Experience:
• Current Digital Marketing
Student
Education:
• A.A.S IT: Software and Web
Development, Asheville-Buncombe
Technical Community College (2021)
• Bachelors: Digital Marketing, Full Sail
University (Exp 2025)
Leadership Experience:
• Housekeeping Supervisor
• In-Room Dining Coordinator / Stand in
captain
Skills and Proficiencies:
• Communication
• Problem-Solving
• Time-Management
Overall Online Presence:
• 0 connections, Headshot okay, LinkedIn
Profile pretty bare, not very active on
social media platforms
• Grade: Poor

10. COMPETITION
Selena Stancil
Noteworthy Experience:
• Digital Marketing Specialist
• SEO Specialist
Hailey Blankenship
Industry Experience:
• Current Digital Marketing
Student
Education:
• Full Sail University (2022-2026)
Skills and Proficiencies:
• Storytelling
• Digital Marketing
• Adobe Photoshop
Overall Online Presence:
• Unknown LinkedIn connections,
Headshot okay, LinkedIn profile
has some content, active on
other social media platforms
• Grade: Average
Industry Experience:
• Current Digital Marketing
Student
Education:
• A.A.S IT: Software and Web Development,
Asheville-Buncombe Technical Community
College (2021)
• Bachelors: Digital Marketing, Full Sail University
(Exp 2025)
Leadership Experience:
• Housekeeping Supervisor
• In-Room Dining Coordinator / Stand in captain
Skills and Proficiencies:
• Communication
• Problem-Solving
• Time-Management
Overall Online Presence:
• 0 connections, Headshot okay, LinkedIn Profile
pretty bare, not very active on social media
platforms
• Grade: Poor

11. BRAND POSITION
For managers who hire for marketing roles in travel
and tourism, when you're looking to find new and
exciting ways to grab people's attention, I'm here to
bring a creative spark and industry knowledge that will
make your campaigns shine, because I've got years of
experience in the tourism field. You can rely on me to
come up with fresh ideas and smart strategies that not
only boost brands but also ignite a strong desire to
travel in your audience.
HAILEY BLANKENSHIP

12. NETWORKING &
MARKETING
Industry Events & Organizations
• DIY Tourism Marketing Conference
‣ November 13-14, 2023 | Asheville, NC
• 2024 Annual Planning: A Panel for B2C Marketing,
Digital & CX Leaders
‣ September 5, 2023 | Online (LinkedIn Live)
• Marketing Ready Masterclass: Profitable SEO
Marketing Success
‣ September 7, 2023| Online (Zoom
Digital Marketing
• Primary Content: I will create content that shows current trends happening in the travel and tourism
industry. I will also give lists of the current most popular places to visit. Part of my content will be to
get my audience to give me reviews on places they have traveled to and their thoughts and feedback
on those places.
• Primary Tools: I will use Google Analytics and LinkedIn to help promote my content. As well, I use
social media platforms such as Facebook, Instagram, and X (Twitter) to share my content with my
audience.
• Website: I will use my portfolio site to showcase my work and skills. I will keep the site consistent
with my brand so my audience will know exactly who I am and what I am capable of.

13. PROFESSIONAL
DEVELOPMENT
Mentor
• I want a mentor who will coach me in getting
better at the skill needed to be successful in my
career. The ideal mentor will have experience in
the marketing industry and in teaching others
how to develop the necessary skills and
knowledge to be successful. I hope to develop
this partnership by the end of 2025.
Formal Education
• Digital Marketing Bachelors (Exp
2025)
• Digital Marketing Masters (2028)
Technical Skills
• Introduction to Video Editing Course- LinkedIn
Learning, August 2025
• Learning HubSpot CRM Course- LinkedIn
Learning, August 2025
• Microsoft 365 Essential Training for
Administrators (2021)- LinkedIn Learning, March
2024
Soft Skills
• Overcome your fear of Public Speaking Course-
LinkedIn Learning, April 2024
• Coaching and Developing Employees Course-
LinkedIn Learning, Decemeber 2025
• Active Listening: The Secret to Effective
Communication- LinkedIn Learning, January
2024

14. Hailey Blankenship
Hi there! I’m Hailey Blankenship,
a Full Sail University college
student studying digital
marketing expected to graduate
in 2025. I've got experience in
customer service, which taught
me how to listen to people and
solve problems. Now, I'm
learning how to use that
knowledge to make online
marketing better. I'd love to chat
about how I can help with your
marketing projects. What do you
think?

15. REFERENCES
2024 annual planning: A panel for B2C Marketing, Digital & CX Leaders.
LinkedIn. (n.d.). Retrieved from
https://www.linkedin.com/events/7092444544373243904/about/
27-3031.00 - public relations specialists. O*NET OnLine. (n.d.). Retrieved
from https://www.onetonline.org/link/summary/27-3031.00
81,000+ tourism jobs in United States (1,697 new). LinkedIn. (n.d.-a). ).
Retrieved from
https://www.linkedin.com/jobs/search/?currentJobId=3692324185&g
eoId=103644278&keywords=tourism
Attend the DIY tourism and Localmarketing Workshop in Asheville. DIY
Tourism Marketing Workshop. (2023, August 21). Retrieved from
https://diytourismmarketing.com/
Davis, H. (n.d.). Heather Davis LinkedIn Profile. LinkedIn. Retrieved from
https://www.linkedin.com/in/heatherndavis/
Dewett, T. (2019, April 19). Become a confident speaker - overcoming
your fear of public speaking video tutorial: Linkedin learning, formerly
Lynda.com. LinkedIn. Retrieved from
https://www.linkedin.com/learning/overcoming-your-fear-of-public-
speaking-2019/become-a-confident-speaker?u=50813145
Franco, N. (n.d.). Nathalie Franco LinkedIn Profile. LinkedIn. Retrieved
from https://www.linkedin.com/in/nathalie-franco-98969212/
Gates, L. (2023, July 27). Becoming a great coach and leader - coaching
and developing employees video tutorial: Linkedin learning, formerly
Lynda.com. LinkedIn. Retrieved from
https://www.linkedin.com/learning/coaching-and-developing-
employees-22657884/becoming-a-great-coach-and-
leader?u=50813145
Guest Author. (2021, November 26). 41 must-try content marketing tools
- wordstream. WorldStream. Retrieved from
https://www.wordstream.com/blog/ws/2020/01/06/content-
marketing-tools
Half, R. (2023, June 8). Digital portfolio best practices: How to make a
portfolio that pops. Robert Half. Retrieved from
https://www.roberthalf.com/ca/en/insights/landing-job/digital-
portfolio-best-practices-how-to-make-a-portfolio-that-pops
James, K. (n.d.). Kennedy James LinkedIn Profile. LinkedIn. Retrieved from
https://www.linkedin.com/in/ktjames577/
Kennedy, A. (2015, January 16). Welcome - premiere pro video tutorial:
Linkedin learning, formerly Lynda.com. LinkedIn. Retrieved from
https://www.linkedin.com/learning/introduction-to-video-
editing/welcome?u=50813145
Knowable. (2022, November 16). Active listening - active listening: The
secret to effective communication video tutorial: Linkedin learning,
formerly Lynda.com. LinkedIn. Retrieved from
https://www.linkedin.com/learning/active-listening-the-secret-to-
effective-communication/active-listening-16025537?u=50813145
Liberman, E. (2021, December 15). Introduction to this course - microsoft
365 video tutorial: Linkedin learning, formerly Lynda.com. LinkedIn.
). Retrieved from https://www.linkedin.com/learning/microsoft-365-
essential-training-for-administrators-2021/introduction-to-this-
course?u=50813145
Marketing ready masterclass: Profitable Seo Marketing Success. LinkedIn.
(n.d.-b). Retrieved from
https://www.linkedin.com/events/7095689013407154176/about/
Mukan, B. (n.d.). Brad Muken LinkedIn Profile. LinkedIn. Retrieved from
https://www.linkedin.com/in/brad-muken-34973837/
Public relations manager - Disney cruise line - geebo.com. (n.d.). Retrieved
from https://geebo.com/jobs-online/view/id/1084397153-public-
relations-manager-disney-/
Putnam, K. (2023, May 23). Girl/guy next door brand archetype:
Psychology brand strategy. Kaye Putnam | Psychology Driven Brand
Strategist. Retrieved from https://www.kayeputnam.com/brand-
archetype-everyman/
Rivers, D. (2019, July 8). Manage customer relationships for free with
HubSpot CRM - HubSpot video tutorial: Linkedin learning, formerly
Lynda.com. LinkedIn. Retrieved from
https://www.linkedin.com/learning/learning-hubspot-crm/manage-
customer-relationships-for-free-with-hubspot-crm?u=50813145
Stancil, S. (n.d.). Selena Stancil LinkedIn Profile. LinkedIn. Retrieved from
https://www.linkedin.com/in/selena-stancil-7a4ba426b/
Images
All photos of Hailey are owned by Hailey.
All headshot photos found on LinkedIn profiles
Merakist. (2019). Marketing in Colorful Alphabets[Image]. Unsplash.
Retrieved from https://unsplash.com/photos/jyoSxjUE22g
Recinos, W. (2022). Biltmore House[Image]. Unsplash Retrieved from
https://unsplash.com/photos/DEsIimo9kvE