This is a personal brand exploration for my Portfolio class.

1. PERSONAL BRAND EXPLORATION
Abigail Hondorp
Project & Portfolio I: Week 3
May 24th, 2019

2. Abigail Hondorp grew up in Orlando just a few
short miles from the happiest place on earth.
This love for Disney and all things creative as
molded her path to wanting to join the ranks as
a marketer for Pixar. Through internships with
different companies, she wants to expand her
knowledge and use everything she has
learned to Pixar. Abigail is currently enrolled at
Full Sail University where she is working
towards her goal.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Retail Marketing Coordinator
• Technical Director, Creative
services
• Creative Services Coordinator
Creative Archetype - loves
anything unique or unusual. They
are attracted to clever innovation
and visionary creations. They strive
to demonstrate their
unconventional thinking,
innovation and individuality.
Digital Marketing for Entertainment Organizations

4. • DEMOGRAPHICS: 80% Female,
35-45 years old, Predominately
woman of different nationalities,
Married, College Educated,
Located in western America.
• PSYCHOGRAPHICS: Enjoys
creating new and exciting
content for children around the
world. Loves their jobs at Pixar
and shows it from their social
media presence.
• IDEAL AUDIENCE MEMBERS:
Kim Diaz, Recruitment and Talent
outreach(Pixar), Sara Knodell,
Human Resources (Pixar),
Sureena Mann, Director of
Marketing & Communication
(Pixar)
Recruiters & Hiring Managers at Pixar
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an internship for Disney or Pixar in their
marketing Departments.
‣Connect with fellow coworkers and market
myself to the company and land a position.
Mid Term: (2025)
• Lead a successful digital marketing campaign
aimed to expand Disney or Pixar’s social media
presence.
‣Expand their social media footprint by around
30% to allow for more traction towards movie
goers.
Long Term: (2040)
• Become the head of their marketing department
and help revenue sky rocket and go to infinity and
beyond!
‣Complete 4 campaigns for different movies,
bring forward Pixar or Disneys own Social
footprint and move them into the future.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Imovie 87%
Keynote 65%
Critical Thinking 70%
SOFTHARD
CRM Software 10%
WordPress CMS 45%
Professional Writing 40%
Mac Literacy 60%
SOFTHARD
Public Speaking 60%

7. I help Pixar Studios through digital media
storytelling to boost their sales with social
media marketing through engaging digital
story telling techniques.
PROMISE

8. CREDENTIALS
Work Experience:
• 4 years at Whole Foods Market
• 2 years at Universal Studios and Resort
Education:
• WordPress 5 Essential Training, lynda.com
• Digital Marketing, B.S., Full Sail University
(Exp. 2020)
• Liberal Arts, A.A., Burrough of Manhattan
Community College (2015)
Awards:
• Employee of the quarter Universal Studios

9. COMPETITION
Valeria Ycaza
Industry Experience:
• No experience is listed on their
linkedin profile.
Education:
• Currently a student enrolled in Marketing, B.S. at
University of Central Florida.
• Associates degree or arts from Broward county
College (2016)
Leadership Experience:
• Has no leadership experience shown on their linkedin
profile.
Skills and Proficiencies:
• Branding & Identity - 4 endorsements
• Social Media - 4 endorsements
• Advertising- 3 endorsements
Abigail Hondorp
Overall Online Presence:
• More then 200 connections, banner image not yet
customized, Professional headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 30 out of 100
Industry Experience:
• Did upselling and marketing of
products at Whole FoodsMarket for 2
years. While working in their signage
for products.
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Multiple training and leadership roles through out
Whole Foods Market.
Skills and Proficiencies:
• Social Media Marketing - 0 endorsements
• Brand & Identity- 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• Less then 200 connections, banner image not yet
customized, Unprofessional headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL customized.
• Grade: Poor, 20 out of 100

10. COMPETITION
Madison Pequiqnot
Industry Experience:
• 3+ years of experience of Marketing
for different companies
Education:
• Marketing, B.A.
Noteworthy Experience:
• Entrepreneurship- as a marketing strategist for over
10 months.
• Entrepreneurship - Marketing and communications
intern for Florida State University for almost 2 years.
Skills and Proficiencies:
• Microsoft Office - 12 endorsements
• Microsoft Excel - 12 endorsements
• Leadership - 12 endorsements
Abigail Hondorp
Overall Online Presence:
• 500+ connections, banner image is customized,
polished headshot, detailed profile summaries, one
recommendation, notable volunteer work, URL
customized,
• Grade: Good, 70 out of 100
Industry Experience:
• Did upselling and marketing of
products at Whole FoodsMarket for 2
years. While working in their signage
for products.
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Multiple training and leadership roles through out
Whole Foods Market.
Skills and Proficiencies:
• Social Media Marketing - 0 endorsements
• Brand & Identity- 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• Less then 200 connections, banner image not yet
customized, Unprofessional headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL customized.
• Grade: Poor, 20 out of 100

11. BRAND POSITION
With my flare for creativity as a digital marketer,
I will help create memorable content that will
promote entertainment product, especially for
films that bring magic to the world and children.
ABIGAIL HONDORP
From a very young age Abigail
wanted to do something that
would be remembered. Through
Full Sail she will make this a reality.

12. NETWORKING & MARKETING
Industry Events & Organizations
• 2019 D23
‣ June 19 - 21 | Anaheim, CA
• TedWoman 2019
‣ December 4-6 | Palm Springs. CA
• Leadership Excellence
‣ June 4, 2019 | Anaheim, CA
Digital Marketing
• Primary Content: Published articles, Flim and marketing
content.
• Primary Tools: Linkedin and Instagram -To showcase the
media I publish from school. To connect with business
professionals are working in companies I am interested in.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to show marketing knowledge and embed
all information from my social media.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a professional who works in the
entertainment business in marketing that will show
me what it takes to work in the business.
Formal Education
• Complete Digital Marketing, B.S. by expected
graduation date in 2020
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Dec. 2019
• SEO Foundations - Lynda.com, May 2019
• WordPress 5 Essential Training - Lynda.com, May
2019
Soft Skills
• Writing Formal Business Letters & Emails -
Lynda.com, Sept. 2019
• Impromptu Speaking - Lynda.com, Nov. 2019

14. Abigail Hondorp
Everyone knows what the happiest place on
earth is, everyone, remembers that VHS
marketing promo’s that Disney would have. That
excited child that would yell that they were going to Disney. I want to take
that excitement to the 21st century with Disney. I want them to go to
infinity and beyond and allow an interactive interface; to allow those who
want to be a part of the Disney and their magical world to feel that they
are able to do so.
“

15. REFERENCES
11-2011.00 - Advertising and Promotions Managers. (n.d.).
Retrieved May 26, 2019, from https://www.onetonline.org/
link/summary/11-2011.00
D23 Membership. (n.d.). Retrieved May 26, 2019, from
https://d23.com/d23-membership/
Diaz, K. (2019, May 13). Kim Diaz (@kddiaz). Retrieved May
26, 2019, from https://twitter.com/kddiaz
Disney Parks, Experiences and Products. (n.d.). Retrieved
May 26, 2019, from https://www.linkedin.com/company/
disney-parks-experiences-products/people/
Pequignot, M. (n.d.). Madison's LinkedIn profile. Retrieved
May 26, 2019, from https://www.linkedin.com/in/
madison-pequignot/
Pixar Creative Services Coordinator. (n.d.). Retrieved May
26, 2019, from https://pixar.wd5.myworkdayjobs.com/en-
US/Pixar_External_Career_Site/job/Emeryville/Creative-
Services-Coordinator_R-02107
Professional Development Course Calendar. (n.d.).
Retrieved May 26, 2019, from https://
www.disneyinstitute.com/course-calendar/
Ycaza, V. (n.d.). Valeria's LinkedIn profile. Retrieved May 26,
2019, from https://www.linkedin.com/in/valeria-
ycaza-49278214b/