This is a project I completed for my personal brand project while I attended Full Sail University, completed late 2023.

1. PERSONAL BRAND EXPLORATION
Miranda Owen
Project & Portfolio I: Week 1
November 23rd 2023

2. I am a young professional woman from the Midwest.
I come from a close, loving, vibrant household. We
didn’t have a lot but what my family did have they
gave to my siblings and I tenfold. I hold truth and
honesty in high regard for my personal values. I hope
to bring my integrity, humor, dedication and empathy
into whatever career I enter. I have always found a
calling to helping people, in whatever way I can. This
is a goal of mine in whatever aspect I can and in
whatever position I am in.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Talent Director
• Event Planner
In my career and life I implement Honesty,
transparently and empathy. I feel like this Is true
to my Brand Archetype, The Girl Next Door. This
archetype has a strong sense to belong, be
accepted and accepting others. This is something
I try to achieve in my career with clients and with
colleges. Being open and honest creates better
content for clients and better relations within the
company.
Social Media Manager for Video Game Industry

4. TARGET AUDIENCE
Alina Pantaleón
Outreach Plan:
• I will gather some questions about the industry for her.
• I will reach out via social media or email depending on
where I can
fi
nd it.
• I will reach out via email with four days of initial contact
to get in contact.
Director Of Media at Red Bull
Lorna Montalvo
Outreach Plan:
• I will put together a list of questions and observations
about what kind of work she does.
• I will reach out to her on LinkedIn or email if I need to.
• I will reach out with in four days of initial contact.
Integrated Media Leader at
IKEA
Outreach Plan:
• I will create some questions for her about the speci
fi
c
needs of this job at this company
• I will reach out via LinkedIn and whatever other contact
information I can gather
• I will reach out four days after initial contact via email or
message form.
Social Media Manger at
Kroger
Emmalee Smith

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• I want to be working in a job relevant to my degree.
‣ I will dedicate at least 18% of my free time
after graduation to looking for a relevant job by
spring 2025
Mid Term: (5-10 years)
• I will grow my personal brand awareness 15% by
2030.
‣ I will do this by targeting speci
fi
c sites that will
take my personal brand forward like LinkedIn
and Twitter.
Long Term: (15-20 years)
• Be fully settled into a my career and have a brand
awareness that is well trusted.
‣ Creating a a following of 30% across large
leading social media platforms.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Word Processing Software
SOFT
HARD
Novice / Adept / Expert
Data and analytics Software Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
CRM Software
SOFT
HARD
Novice / Adept / Expert
Graphics & Image Software Novice / Adept / Expert
Coordination Novice / Adept / Expert
Public Speaking Novice / Adept / Expert

7. I help people do what makes them happy by
creating a space for them to express
themselves.
PROMISE

8. CREDENTIALS
Work Experience:
• Of
fi
ce Assistant, ProAction Pest Control
( 2021-current), Customer Accounts
Specialist, Consumer cellular
(2018-2020), Head Course Assistant,
Mother bare Cub Care, created their
social/ emotional curriculum (2017-2018)
Education:
• Franklin High school (graduated)
• FullSail University
• Entertainment Business, BA,(Grad, 2025)
Volunteer work:
• Christian hearts food bank drive,
Detroit,MI ( 2007-2014)
• Red Cross Blood drive, Livonia, MI
(2011-2013)

9. COMPETITION
Karina Mirba
Industry Experience:
• Of
fi
ce Assistant with Oak View Group
Education: FullSail Bachelors Degree,
Entertainment Business. 3.5 GPA
Leadership Experience:
• Member of the National Society of Colleges Scholars
Skills and Pro
fi
ciencies:
• Of
fi
ce Administration - Doug Knight
• Data Entry Skills
• Event Planning
Overall Online Presence:
• Only one veri
fi
ed connection, Linkedin banner was
customized, no professional headshots, Pro
fi
le was
very detailed, No published articles, No active other
social media, Linkedin URL is not customized.
• Grade: Poor-40 out of 100
Industry Experience:
• No current experience
Education:
• FullSail University (current- grad 2025)
Leadership Experience:
• Lead Social/emotional Curriculum administrator at
Mother Bare Cub Care
Skills and Pro
fi
ciencies:
• Word processing software Skills
• Data Management skills
• Active listening Skills
Overall Online Presence:
• Only one veri
fi
ed connection, yes the banner image is
customized, Professional headshot, the pro
fi
le is not
very detailed, no published articles, active on once
other site, LinkedIn is. Not customized
• Grade: Poor- 30 out of 100
Miranda Owen

10. COMPETITION
Molly Carroll
Noteworthy Experience:
• Community Mod for ChuckleFish
YOUR NAME
Industry Experience:
• Director of PR & Communication
Education:
• UKIE CIM Marketing
Skills and Pro
fi
ciencies:
• Social networking
• Strategic communication
• Community management- endorsement by Josh Ling
Overall Online Presence:
• One veri
fi
ed connection, yes, banner image
customized, has a professional headshot, semi detailed
pro
fi
le, no published articles, no active social media, no
URL is not customized.
• Grade: Average- 50 out of 100
Industry Experience:
• No current experience
Education:
• FullSail University (current- grad 2025)
Leadership Experience:
• Lead Social/emotional Curriculum administrator
Skills and Pro
fi
ciencies:
• Data Management
• Word processing software
• Active listening Skills
Overall Online Presence:
• Only one veri
fi
ed connection, yes the banner image is
customized, Professional headshot, the pro
fi
le is not
very detailed, no published articles, active on once
other site, LinkedIn is. Not customized
• Grade: Poor- 30 out of 100

11. BRAND POSITION
Originally from the Midwest and an avid video gamer who is an
experienced specialist for a tech company, skilled in the use of word
processing, data and analytics, CRM, graphics and image software…
I aspire to manage the social media requirements for a video game
company, to increase sales, and to introduce others to the
excitement of the gaming community.
“RELIABILITY”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Social Media Marketing World
‣ 2/18-20/2024| San Diego
• Content Marketing World
‣ 9/27-28/2024 | Washinton D.C
• In
fl
uencer Marketing Conference
‣ Late 2024 | Global
Digital Marketing
• Primary Content: I will create authentic content, showing my
audience who I am and what I hold as valuable, hoping that
that resonates with them as well. This means living my values
and showing up for the causes I feel are important.
• Primary Tools: I will use Twitter, BlueSky, YouTube and
Ticktock to showcase myself and what I like to engage with. I
will try and be active 3-4 times a week on them to help boost
engagement. I will use both written format like blogging on
twitter and use video format on Youtube and Ticktock.
• Website: I will use my digital pro
fi
le to show help showcase
my brand’s authenticity and down to earth style to bring my
own brand awareness to my potential audiences main social
media purview.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will pick a mentor that will have the skills to best help
me build my brand to my authentic self. They should be
down to earth with a positive outlook on life and how to
best direct that to my audience. I will do this no later
then 08/24
Formal Education
• Business entertainment Degree from FullSail University
• (Grad 2025)
Technical Skills
• Administration and management - Fullsail University,
03/24
• Developing marketing strategies - FullSail University, 05
/24
• Evaluation of business strategies - FullSail University,
07/24
Soft Skills
• Web platform development software - FullSail
University, 10/24
• Data base management software - FullSail University,
11/24
• Evaluate data and marketing materials- FullSail
University, 12/24

14. Miranda Owen
You know about the lack of inclusive spaces to
express yourself? Well, what I do is Bring a diverse and inclusive
perspective to the online space. In fact, I have already started by living my
brand authenticity on my sleeve with my words and actions.
“

15. REFERENCES
Charlesdeluvio. (2019, March 29). Photo by Charlesdeluvio on unsplash. Man using
MacBook photo – Free Of
fi
ce Image on Unsplash. https://unsplash.com/
photos/man-using-macbook-Lks7vei-eAg
Windows. (2020, April 23). Photo by windows on unsplash. Person using microsoft
surface laptop on lap with two other people photo – Free Marketing Image on
Unsplash. https://unsplash.com/photos/person-using-microsoft-surface-laptop-
on-lap-with-two-other-people-w79mIrYKcK4
Emmalee Kremer - senior vice president - the hatch agency - linkedin. (n.d.). https://
www.linkedin.com/in/emmaleekremer
Alina Estrella Pantaleón - director, regional media - linkedin. (n.d.-a). https://
www.linkedin.com/in/alina-estrella-pantale%C3%B3n-b4626b80
13-1121.00 - meeting, convention, and event planners. O*NET OnLine. (n.d.). https://
www.onetonline.org/link/summary/13-1121.00
Empli
fi
. (n.d.). Top Social Media Conferences to attend in 2024. https://empli
fi
.io/
resources/blog/social-media-conferences-to-attend
11-2021.00 - marketing managers. O*NET OnLine. (n.d.-a). https://
www.onetonline.org/link/summary/11-2021.00
27-2012.04 - talent directors. O*NET OnLine. (n.d.-c). https://www.onetonline.org/
link/summary/27-2012.04
Karina Miraba - Full sail university - Orlando, Florida ... - linkedin. (n.d.-c). https://
www.linkedin.com/in/kaymiraba
Molly Goss - Nashville, Tennessee, United States - linkedin. (n.d.-e). https://
www.linkedin.com/in/mollygoss
Miranda Owen (she/her) | linkedin. (n.d.-e). https://www.linkedin.com/in/miranda-
owen