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Project & Portfolio 1
- 1. PERSONAL BRAND EXPLORATION Nadya Tirado Project & Portfolio I: Week 1 October 19, 2023
- 2. I am Nadya Tirado, and my journey in the world of marketing is a testament to my uniqueness. My story started with a strong passion for helping others, which ultimately led me to establish Pearlzen LLC in 2021. What sets me apart is my unwavering dedication and commitment to exceeding my clients' expectations. My expertise spans a wide range of marketing aspects, from SEO and website content to social media and paid advertising, making me a well-rounded marketing professional. My vision is to empower small businesses to realize their online marketing dreams, and my core values are rooted in community and collaboration with my clients. My ultimate goal is to continue driving success for businesses while making a positive impact on their communities. IDENTITY
- 3. PROFESSION Social Media Manager Web Designer Graphic Designer BRAND ARCHETYPE - As a Royal Brand, I distinguish myself by demanding excellence, inspiring success, and embodying a detail- oriented, perfectionist approach, expecting nothing but the best in all that I do while maintaining an air of exclusivity. Potential Job Titles: DIGITAL MARKETER FOR SMALL MINORITY- OWNED BUSINESSES PICTURE RELEVANT TO YOUR INDUSTRY GOES HERE
- 4. CLEANING SERVICES TARGET AUDIENCE ALEX RAMIREZ Task for initial contact: Initiate a phone call to Alex Ramirez to introduce myself and the purpose of the outreach. Method of initial contact: Conduct a professional and direct phone call. Follow-up: Send a personalized email within one week to express continued interest and provide additional information while respecting his schedule. Outreach Plan: CEO at AR Cleaning Service KARINA Task for initial contact : Prepare by researching Karina Cleaning Service to gain insights into their services, mission, and recent developments, ensuring an informed conversation. Method of Initial contact: A phone call to introduce myself. Follow-up: A Facebook message within one week. Outreach Plan: CEO at Karina Cleaning Service YEIMY RAMIREZ Task for initial contact: Research Sparkle Up to understand their business, services, and recent developments, ensuring I am well- informed for the initial conversation. Method of initial contact: Initiate a professional and direct phone call to Yeimy Ramirez, introducing myself and outlining the purpose of the outreach. Follow-up: Within one week of the initial phone call, I will send a follow-up email expressing continued interest, providing any necessary information, and addressing questions, all while respecting Yeimy Ramirez's schedule and preferences. Outreach Plan: CEO at Sparkle Up
- 5. KPI: Have 5 active client contracts in place by the time of my college graduation in December 2024. KPI: Achieve an annual income of $30,000 or more from my business by the end of 2026, enabling me to consider leaving my full-time job. KPI: Establish a structure and hire assistants to manage daily operations by 2030, enabling me to focus primarily on client acquisition and business expansion. SHORT TERM: (AFTER GRADUATION IN DECEMBER 2024) Specific goal: Secure contracts with 5 clients for my business. MID TERM: (BY 2026) Specific goal: Generate an annual income of at least $30,000 solely from my business. LONG TERM: (BY 2030) Specific goal: Transition to a role where assistants handle day-to-day tasks, allowing me to focus on acquiring new clients and growing the business.
- 6. SKILLS ANALYSIS NOTABLE SKILLS & CURRENT PROFICIENCIES: NOTABLE SKILLS REQUIRED IN TRADE & CURRENT PROFICIENCIES: WEB DEVELOPMENT HARD Expert DATA ANALYSIS Adept COMMUNICATION Expert PROBLEM SOLVING Expert SEARCH ENGINE OPTIMIZATION (SEO) SOF T SOFT HAR D Expert PAY-PER-CLICK ADVERTISING (PPC) Novice CONTENT MARKETING Expert SOCIAL MEDIA MANAGEMENT Expert
- 7. I HELP BUSINESSES INCREASE THEIR ONLINE VISIBILITY BY IMPLEMENTING EFFECTIVE SEO STRATEGIES. PROMISE
- 8. CREDENTIALS AR Cleaning Service, Owings Mills, Maryland, United States Client Services Jul 2021 - Oct 2022 • 1 yr 4 mos Content creation, client meetings, copy concepts, collaboration, and social media management for a dependent client. Karina Cleaning Service, Baltimore, Maryland, United States Client Services Jun 2022 - Jul 2022 • 2 mos Created website, email, Google Business profile, logo, slogan, Calendly, and Facebook assets for an independent client's client outreach. Work Experience: EDUCATION: University of Maryland Professional Certificate Digital Marketing 2022 - 2022 Pennsylvania Horticultural Society PHS Tree Planter Environment Apr 2021 - Present • 2 yrs 7 mos Esperanza Tree Tenders VOLUNTEER WORK:
- 9. Competition PINEAPPLE MARKETING AGENCY Pineapple Virtual Assistant Hub has extensive experience in the virtual assistant industry, with a strong track record of delivering results for clients in various sectors. Industry Experience: Pineapple Virtual Assistant Hub boasts a team with diverse educational backgrounds, including degrees in virtual assistance, business, and related fields. Several team members have received industry awards for their outstanding work. Education: The leadership team at Pineapple Virtual Assistant Hub has a combined leadership experience spanning over 4 years. Their dynamic and innovative leadership has been pivotal in the company's success. Leadership Experience: Virtual Assistance Strategy Client Relations Task Management Skills and Proficiencies: NADYA TIRADO Pineapple Virtual Assistant Hub maintains a robust online presence with superior visibility and engagement on professional networking platforms. They are highly active on LinkedIn and Instagram, and their profiles on these platforms are top-notch. The LinkedIn banner image and professionalism of the logo are exemplary. They have published articles, showcasing their expertise, and provide valuable advice for businesses on social media. Their LinkedIn profile features 20,729 connections, and they also actively engage on Instagram, Facebook, and Twitter.are exemplary. They have published articles, showcasing their expertise, and provide valuable advice for businesses on social media. Their LinkedIn profile features 20,729 connections, and they also actively engage on Instagram, Facebook, and Twitter. Overall Online Presence: Nadya Tirado's industry revolves around marketing and copywriting, with a focus on helping small businesses achieve their online marketing goals. Industry Experience: University of Maryland Degree: Professional Certificate in Digital Marketing Philadelphia Military Academy at Elverson Degree: High School Diploma with a focus on Army JROTC/ROTC Full Sail University Degree: Pursuing a Bachelor's degree in Digital Marketing Education: Nadya has been involved in various volunteer activiti es, including assisting in community events, organizing educational programs, and tree planting initiatives. Leadership Experience: Nadya possesses a diverse skill set, encompassing areas such as business development, customer satisfaction, social media consulting, digital marketing, email marketing, entrepreneurship, bilingual proficiency in English and Spanish, search engine optimization (SEO), web content writing, social media management, and more. Skills and Proficiencies: Nadya Tirado has a substantial network with 270 LinkedIn connections. Her LinkedIn profile presents a professional image with a customized and professional banner image, as well as a well-presented headshot. She actively engages with her audience on LinkedIn, sharing blogs and motivating posts, offering insights into her business, and providing behind- the-scenes glimpses. Her LinkedIn URL is also customized, enhancing her online branding. Based on the information provided, Nadya's LinkedIn profile can be graded as average, scoring 80 out of 100. Furthermore, she maintains an active online presence across multiple platforms, including Instagram, Facebook, and LinkedIn, and features a business website that effectively highlights her expertise and experience in the marketing and copywriting field. Overall Online Presence:
- 10. Competition NILDEVE GERMEIL Nildeve's leadership and noteworthy experience include her current position as a Billing Specialist at Walgreens Boots Alliance, where she has been employed for over 8 years. This demonstrates her commitment and experience in the pharmacy industry. Noteworthy Experience: NADYA TIRADO Field of Pharmacy Industry Experience: Nildeve is currently pursuing a Bachelor of Science in Sports Marketing and Media (Sports) at Full Sail University, with an expected graduation year of 2025. While at Full Sail University, she is an active member of the Black Student Union. Education: Nildeve possesses a range of skills and proficiencies, including marketing strategy, social media marketing, Adobe Lightroom, specialty pharmacy, and community pharmacy. These skills reflect her abilities in marketing and pharmaceutical fields. Skills and Proficiencies: I had the opportunity to access Nildeve Germeil's LinkedIn profile after receiving permission to learn more about her. However, upon accessing her profile, I found that there were no published articles, posts, or links to other social media accounts. Additionally, there was no headshot or banner on her profile. It's worth noting that Nildeve had only one connection on LinkedIn. Overall, I would rate her online presence as average, giving it a score of 70 out of 100. While I was able to gather sufficient information to complete the assignment, her LinkedIn bio did not provide an extensive insight into her background or interests. I believe a more detailed bio or additional content would have been beneficial in providing a more comprehensive view of her professional online presence. Overall Online Presence: Nadya Tirado's industry revolves around marketing and copywriting, with a focus on helping small businesses achieve their online marketing goals. Industry Experience: University of Maryland Degree: Professional Certificate in Digital Marketing Philadelphia Military Academy at Elverson Degree: High School Diploma with a focus on Army JROTC/ROTC Full Sail University Degree: Pursuing a Bachelor's degree in Digital Marketing Education: Nadya has been involved in various volunteer activities, including assisting in community events, organizing educational programs, and tree planting initiatives. Leadership Experience: Nadya possesses a diverse skill set, encompassing areas such as business development, customer satisfaction, social media consulting, digital marketing, email marketing, entrepreneurship, bilingual proficiency in English and Spanish, search engine optimization (SEO), web content writing, social media management, and more. Skills and Proficiencies: Nadya Tirado has a substantial network with 270 LinkedIn connections. Her LinkedIn profile presents a professional image with a customized and professional banner image, as well as a well-presented headshot. She actively engages with her audience on LinkedIn, sharing blogs and motivating posts, offering insights into her business, and providing behind- the-scenes glimpses. Her LinkedIn URL is also customized, enhancing her online branding. Based on the information provided, Nadya's LinkedIn profile can be graded as average, scoring 80 out of 100. Furthermore, she maintains an active online presence across multiple platforms, including Instagram, Facebook, and LinkedIn, and features a business website that effectively highlights her expertise and experience in the marketing and copywriting field. Overall Online Presence:
- 11. Brand Position For small business owners who need a reliable digital marketing partner, I provide a comprehensive and results-driven approach to help you achieve your online marketing goals. Our main benefit, which sets us apart from competitors, is our track record of consistently delivering measurable and sustainable results. We understand the unique challenges faced by small businesses and have a proven history of helping them increase their online visibility, attract more customers, and boost their revenue. Small business owners should believe in our differentiation statement because we have a team of experienced experts who are dedicated to tailoring digital marketing strategies that specifically address the needs and limitations of small businesses. Our success stories and client testimonials speak to our ability to deliver on our promises, making us the ideal choice for small businesses looking to thrive in the digital landscape. “LIFE MADE EASY”
- 12. Networking & Marketing Social Media Marketing Association (SMM Association) Joining in January 2024 This professional organization offers networking opportunities and resources for social media and digital marketing professionals. Content Marketing Institute (CMI) Annual Conference Date: September 21-23, 2024 Location: Cleveland, OH, USA This conference is a key platform for staying updated on content marketing best practices and networking with industry leaders. Search Engine Optimization (SEO) Conference Date: March 25-27, 2024 Location: San Francisco, CA, USA Attending this conference will provide a deep dive into the ever-evolving world of SEO, ensuring I stay at the forefront of search engine optimization trends. Industry Events & Organizations Primary Content: Blog Posts: Well-researched insights for a refined audience. Educational Videos: Tutorials and webinars with an authoritative touch. Infographics: Simplified insights with impeccable style. Social Media Updates: Quick tips and industry news with an air of authority. Primary Tools: Business Account: A hub for essential information and valuable insights. Business Owner Account: A personal touch for community building. Website: Blog Section: Solidifying authority and organic traffic. Portfolio Showcase: Highlighting expertise and credibility. Testimonials: Building trust and showcasing positive experiences. Contact Information: Accessibility for inquiries. Scheduling Page: Streamlining appointments. Services Page: Clear service offerings. Business Resources: Valuable tools and insights. Legal Policy: Transparency and compliance. DIGITAL MARKETING
- 13. Professional Development In my career journey, I'm seeking a mentor who excels in the business industry and can provide insights into digital marketing. However, I also value their ability to emphasize mental health, physical well-being, and spiritual balance. Additionally, I seek a mentor who will hold me accountable for my goals. I plan to establish this partnership within the next 3 months to align with my personal and professional development goals. MENTOR Digital Marketing Bachelor's Degree Program Program Duration: 18 months Expected Completion: December 2024 Description: I am actively enrolled in a comprehensive Bachelor's degree program in digital marketing, aimed at equipping me with the latest knowledge and skills in the field. I anticipate completing this program by December 2024, further enhancing my expertise and qualifications in the digital marketing domain. FORMAL EDUCATION Specific task to address a technical skill gap - organization name, MONTH YEAR Specific task to address a technical skill gap - organization name, MONTH YEAR Specific task to address a technical skill gap - organization name, MONTH YEAR TECHNICAL SKILLS Introduction to Project Management - edX (January 2024) This task involves enrolling in the "Introduction to Project Management" course on edX. Completing this course will equip me with essential project management skills, providing a strong foundation for effective project execution. Graphic Design Mastery - Canva Design School (May 2024) I'll be enrolling in the Canva Design School's "Graphic Design Mastery" program. This course will sharpen my graphic design skills, enabling me to create visually compelling content. Social Media Management - edX (August 2024) This course, available on edX, focuses on social media management. By completing it, I aim to deepen my knowledge of social media strategies and management techniques, enhancing my ability to create engaging online content. SOFT SKILLS
- 14. You know how businesses struggle to acquire new clients? Well, what I do is provide strategies that help businesses gain at least 2 new clients in just 1 month. In fact, my approach has consistently delivered these results for my clients. NADYA TIRADO “