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Fogle_Kiana_AS_PB1_2023-June.pptx

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KianaFogle

The document outlines Kiana Fogle's personal brand as a creative consultant who helps clients with their daily travel needs. She has experience as a behavioral technician and owns her own clothing store. Her goals are to expand her store and connect with marketing companies to further develop her skills in retail and consulting.

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PERSONAL BRAND EXPLORATION
Kiana R. Fogle
Project & Portfolio I: Week 1
June 4th, 2023
I consider myself to be a creative thinker, problem
solver, and as well as a reliable person. you. I I
am originally from Connecticut. Born and Raised. I
come from a family of 5 children. I have always
been a family oriented individual. As a child, I had
dreams of becoming a fashion designer. Always
dreaming and creating images on paper of
different dresses or outfits that I wanted to create.
I grew up in a rough neighborhood, so my goal
and vision for myself was to become famous and
move my family in a better environment. I have
always wanted to own my own clothing store.
Once I have became an adult, I was able to
execute my childhood dream. I now own my own
clothing store, which is located online.
IDENTITY
PROFESSION
Potential Job Titles:
• Marketing Specialist
• Marketing Analyst
• Web Designer
BRAND ARCHETYPE – My
archetype is a creator. I am a
individual that is constantly
brainstorming and creating new
ideas. I have a vision and I tend to
execute it by bringing my ideas to
life, whether it is work related or
artistic views.
[Behavioral Technician] for [Constellation Health]
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Chantelle Brinkley
Outreach Plan:
• I will show Ms. Brinkley my portfolio of my current
expertise that is pertaining to the position.
• I will reach out to Ms. Brinley via email in order for me
to successfully retrieve an interview for a position within
the company
Managing director, Zero Trillion
Aubrey Podolsky
Outreach Plan:
• I will reach to Mr. Podolsky Via email and as well as
phone discussing my possibilities of obtaining a position
within the company.
• I will show Mr. Podolsky a Portfolio of all of my work
background and experience pertaining to the position
that I am applying for.
Managing Director, Toronto
Global CSO, Zero Trillion
Adam Fierman
Outreach Plan:
• I will create a work portfolio showing Mr Fierman my
previous experience, and as well as any internship that
I have completed prior to applying to their prestigious
firm
• I will reach out via email and as well as through their
career portal for the company website.
Partner, Global Creative
Director
GOALS
Short Term: (December, 2023)
• My goal is to start to connect with different
companies involving retail Marketing
‣KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
Mid Term: 2025
• I am going to open a Boutique storefront for my
current company within Atlanta, Georgia.
Long Term: 2030
• I am going to open multiple storefront locations
between Connecticut and Florida of my clothing
store.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Customer Service
SOFT
HARD
Novice / Adept / Expert
Sales Skills Novice / Adept / Expert
Communication skills Novice / Adept / Expert
Leadership Novice / Adept / Expert
Project Management
SOFT
HARD
Novice / Adept / Expert
Microsoft Excel Novice / Adept / Expert
CRM software Novice / Adept / Expert
Mac OS Novice / Adept / Expert

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Fogle_Kiana_AS_PB1_2023-June.pptx

  • 1. PERSONAL BRAND EXPLORATION Kiana R. Fogle Project & Portfolio I: Week 1 June 4th, 2023
  • 2. I consider myself to be a creative thinker, problem solver, and as well as a reliable person. you. I I am originally from Connecticut. Born and Raised. I come from a family of 5 children. I have always been a family oriented individual. As a child, I had dreams of becoming a fashion designer. Always dreaming and creating images on paper of different dresses or outfits that I wanted to create. I grew up in a rough neighborhood, so my goal and vision for myself was to become famous and move my family in a better environment. I have always wanted to own my own clothing store. Once I have became an adult, I was able to execute my childhood dream. I now own my own clothing store, which is located online. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Marketing Specialist • Marketing Analyst • Web Designer BRAND ARCHETYPE – My archetype is a creator. I am a individual that is constantly brainstorming and creating new ideas. I have a vision and I tend to execute it by bringing my ideas to life, whether it is work related or artistic views. [Behavioral Technician] for [Constellation Health]
  • 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Chantelle Brinkley Outreach Plan: • I will show Ms. Brinkley my portfolio of my current expertise that is pertaining to the position. • I will reach out to Ms. Brinley via email in order for me to successfully retrieve an interview for a position within the company Managing director, Zero Trillion Aubrey Podolsky Outreach Plan: • I will reach to Mr. Podolsky Via email and as well as phone discussing my possibilities of obtaining a position within the company. • I will show Mr. Podolsky a Portfolio of all of my work background and experience pertaining to the position that I am applying for. Managing Director, Toronto Global CSO, Zero Trillion Adam Fierman Outreach Plan: • I will create a work portfolio showing Mr Fierman my previous experience, and as well as any internship that I have completed prior to applying to their prestigious firm • I will reach out via email and as well as through their career portal for the company website. Partner, Global Creative Director
  • 5. GOALS Short Term: (December, 2023) • My goal is to start to connect with different companies involving retail Marketing ‣KPI to measure progress towards reaching goal. Must be specific and measurable with a timeframe attached. Mid Term: 2025 • I am going to open a Boutique storefront for my current company within Atlanta, Georgia. Long Term: 2030 • I am going to open multiple storefront locations between Connecticut and Florida of my clothing store.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Customer Service SOFT HARD Novice / Adept / Expert Sales Skills Novice / Adept / Expert Communication skills Novice / Adept / Expert Leadership Novice / Adept / Expert Project Management SOFT HARD Novice / Adept / Expert Microsoft Excel Novice / Adept / Expert CRM software Novice / Adept / Expert Mac OS Novice / Adept / Expert
  • 7. I help Everyone, by coming up with solution to their basic travel needs. Daily. PROMISE
  • 8. CREDENTIALS Work Experience: • Constellation Health, Behavioral Technician, Norwalk Connecticut 8/2022- present • Provided individual services to clients that supported their recovery and resilience. Maintain awareness of the importance of language and conduct. Education: Digital Marketing, A.S., Full Sail University (Dec 2023) Leadership Roles: • Training Expert, 10 years of experience in training new employees
  • 9. COMPETITION Amie Stanley Industry Experience: • Founder of E29 Marketing Education: • University of Iowa Leadership Experience: • Owner/ CEO • This eBook details E29’s perspective on the emerging technology and trends at the intersection of digital and analog. These trends are all having a tremendous effect on the way we conduct marketing. Not only changing are the very items people want to buy, but also how marketers identify, communicate to, and interact with, target audiences. Skills and Proficiencies: • CRM • Integrated Marketing • Strategic Planning Terra Chamberlin Overall Online Presence: • Customized banner, Headshot, Creditations and past experiences detailed in the description, recommendations listed below on profile Industry Experience: • Group account Coordinator E29 Education: • Santa Clara University Leadership Experience: • Group Account Director • 20+ years working with and developing brands from the ground up, leading clients and partners as the key point of contact on brand strategy and positioning, creative campaign development and production, as well as providing integrated marketing solutions with expert project management for timely results. Strong consumer packaged goods and wine background. Skills and Proficiencies: • Customer Service • Mircrosoft Office • Sales Overall Online Presence: • Ms. Chamberlin had 3 connections, No Headshot, Extensive information, recommendation listed below on profile
  • 10. COMPETITION Samantha Aliferov Noteworthy Experience: • Creative Director, Starfish Marketing, 5 years 5 months Jeff Negrin Industry Experience: • Industry experience goes here Education: • Pratt Institute Skills and Proficiencies: • Creative Strategy • Graphic Design • Illustration Overall Online Presence: • 2 connections, no banner, headshot, detailed information about experienced background. Industry Experience: • Industry experience goes here Education: • Colgate University Leadership Experience: • Managing Director, Starfish – 2006 • tarfish is a strategic marketing and creative services provider that delivers Integrated Brand Experiences. We help companies create more powerful and valuable brands by looking through the lens of the Brand Experience for everything we do. Skills and Proficiencies: • Brand Management • Integrated Marketing • Marketing Strategy Overall Online Presence: • 24 endorsements, 2 recommendations, company banner, headshot, informative background
  • 11. BRAND POSITION For Information seekers, my goal is to make sure that my clients are able successfully obtain any needed information as much as possible. I do not consider what I do a job, but I like to go far and beyond for my clients. CONSULTANT
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Travel agent convention, Evolution Travel ‣ June 2023 | Las Vegas Nevada Digital Marketing • Primary Content: The type of content that I will create will be Travel consulting services to help individuals with booking trips and vacation stays. • Primary Tools: I will be using Instagram, Facebook, Twitter, and LinkedIn to promote my company services • Website: My mission is to provide services that my clients can successfully benefit from.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • My mentor is my longtime friend and confidant. Her name is Ashley Franklin. Our relationship goes back over 20 years. She is a great business consultant as well. Ashley have assisted me in obtaining knowledge on how to properly grow my company. Formal Education • J.M Wright Technical High School, Stamford Connecticut • Dates Attended: 8/2002-6-2006 • Degree Obtained: High School Diploma • Trade: Advanced Technology Soft Skills • Computer coding, J.M Wright Techical High School, 2006 • Interactive Media, Understanding how to build a website from the ground up.
  • 14. Kiana R. Fogle You know why my creative background is so unique? Well, I come up with different strategies on to provide necessary daily resources to help my clients become more successful in their everyday lives.
  • 15. REFERENCES Benjamin Todd (2017). Before committing to management consulting, consider directly entering priority paths, policy, start ups, and other options. 8000 Hours News, pp.1 Retrieved from Before committing to management consulting, consider directly entering priority paths, policy, startups, and other options - 80,000 Hours (80000hours.org) www.zerotrillion.com (25) Terra Chamberlin | LinkedIn (25) Amie Stanley | LinkedIn (25) Samantha Aliferov | LinkedIn (25) Jeff Negrin | LinkedIn

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.