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Personal Brand Exploration

This is a project I completed during my Project & Portfolio course.

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PERSONAL BRAND EXPLORATION
Giariana Doria
Project & Portfolio I: Week 1
09/28/2023
I come from a culture that enjoys music, food, and
life. Raised in Florida, but with Colombian blood
running in my veins, having a passion for things in
life is a way of thinking that was embedded in me,
and I try to incorporate that passion for living in
every aspect of my life. My experience as a
manager in different companies has taught me
that my true love comes from being creative and
imaginative and that creativity can help people in
different ways. Whether it is brainstorming a way
for the backroom to work more ef
fi
ciently or
coming up with ideas to be able to display and
merchandise all the products,
fi
nding solutions to
problems in a creative way is a skill that conveys
who I am and what I aim to do in this world.
IDENTITY
PROFESSION
Potential Job Titles:
• Marketing Director
• Marketing Coordinator
• Brand Manager
BRAND ARCHETYPE - My
Entertainment archetype helps
my passion shine through my
work. I am a naturally creative
person. This trait inspires me to
bring laughter and enjoyment to
the messages I convey through
marketing.
Marketing Manager in the Entertainment/ Pop Culture
Industry.
Hiring Managers/ Recruiters
TARGET AUDIENCE
Sharona Kirstein
Outreach Plan:
• Do research on the newest trends in the pop culture
community.
• I will reach out through LinkedIn and then further
connect by talking about my time as a Manager
while at BoxLunch, a HotTopic branch.
• I would like to reach out to Sharona as I near the
end of my degree and have gained more
experience.
Recruiting Manager at Hot
Topic
Saprina Allen
Outreach Plan:
• Catch up on the newest Japanese Animation
releases and nominations.
• After connecting through LinkedIn, I’ll send an
email introducing myself, what I do, and why I
would be a good addition to the company.
• I will follow up after graduation with a complete
marketing portfolio that displays my skills.
Talent Acquisition at
Crunchyroll
Sonia Amjad
Outreach Plan:
• Build up my knowledge on the Sony corporation
and what they do.
• My initial contact would be to connect with Sonia
through LinkedIn.
• I will reach out to Sonia after I graduate with
extensive examples of my work and a professional
portfolio ready.
Director of Human
Resources, Business Partner
at Sony Pictures
Entertainment
GOALS
Short Term: Once I graduate, my immediate plan is to
gain an internship in a company that boosts my
creativity and experience like Coca-Cola, by the end of
2024 beginning of 2025.
Mid Term: By year
fi
ve in my career, I would have
gained enough experience through internships and
small jobs to apply and receive a job at Crunchyroll as a
Marketing Manager.
Long Term: At year 15 in my career, I will have become
the Marketing Director for Crunchyroll, spreading my
love for Japanese animation and creativity through
marketing. Achieve this before I turn 45.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Enterprise resource planning ERP software
SOFT
HARD
Novice / Adept / Expert
Customer relationship management CRM software Novice / Adept / Expert
Administration and Management Novice / Adept / Expert
Customer and Personal Service Novice / Adept / Expert
Web platform development software
SOFT
HARD
Novice / Adept / Expert
Data base management system software Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Active Learning Novice / Adept / Expert

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Personal Brand Exploration

  • 1. PERSONAL BRAND EXPLORATION Giariana Doria Project & Portfolio I: Week 1 09/28/2023
  • 2. I come from a culture that enjoys music, food, and life. Raised in Florida, but with Colombian blood running in my veins, having a passion for things in life is a way of thinking that was embedded in me, and I try to incorporate that passion for living in every aspect of my life. My experience as a manager in different companies has taught me that my true love comes from being creative and imaginative and that creativity can help people in different ways. Whether it is brainstorming a way for the backroom to work more ef fi ciently or coming up with ideas to be able to display and merchandise all the products, fi nding solutions to problems in a creative way is a skill that conveys who I am and what I aim to do in this world. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Marketing Director • Marketing Coordinator • Brand Manager BRAND ARCHETYPE - My Entertainment archetype helps my passion shine through my work. I am a naturally creative person. This trait inspires me to bring laughter and enjoyment to the messages I convey through marketing. Marketing Manager in the Entertainment/ Pop Culture Industry.
  • 4. Hiring Managers/ Recruiters TARGET AUDIENCE Sharona Kirstein Outreach Plan: • Do research on the newest trends in the pop culture community. • I will reach out through LinkedIn and then further connect by talking about my time as a Manager while at BoxLunch, a HotTopic branch. • I would like to reach out to Sharona as I near the end of my degree and have gained more experience. Recruiting Manager at Hot Topic Saprina Allen Outreach Plan: • Catch up on the newest Japanese Animation releases and nominations. • After connecting through LinkedIn, I’ll send an email introducing myself, what I do, and why I would be a good addition to the company. • I will follow up after graduation with a complete marketing portfolio that displays my skills. Talent Acquisition at Crunchyroll Sonia Amjad Outreach Plan: • Build up my knowledge on the Sony corporation and what they do. • My initial contact would be to connect with Sonia through LinkedIn. • I will reach out to Sonia after I graduate with extensive examples of my work and a professional portfolio ready. Director of Human Resources, Business Partner at Sony Pictures Entertainment
  • 5. GOALS Short Term: Once I graduate, my immediate plan is to gain an internship in a company that boosts my creativity and experience like Coca-Cola, by the end of 2024 beginning of 2025. Mid Term: By year fi ve in my career, I would have gained enough experience through internships and small jobs to apply and receive a job at Crunchyroll as a Marketing Manager. Long Term: At year 15 in my career, I will have become the Marketing Director for Crunchyroll, spreading my love for Japanese animation and creativity through marketing. Achieve this before I turn 45.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Enterprise resource planning ERP software SOFT HARD Novice / Adept / Expert Customer relationship management CRM software Novice / Adept / Expert Administration and Management Novice / Adept / Expert Customer and Personal Service Novice / Adept / Expert Web platform development software SOFT HARD Novice / Adept / Expert Data base management system software Novice / Adept / Expert Critical Thinking Novice / Adept / Expert Active Learning Novice / Adept / Expert
  • 7. I help businesses convey their message by building a bridge between company and consumer through digital marketing that brings laughter and entertainment. PROMISE
  • 8. CREDENTIALS Work Experience: • Social Media Manager at BoxLunch • Store Manager at BoxLunch • Store Manager at Journey’s Education: • Digital Marketing, B.S., Full Sail University (July, 2024) Leadership Roles: • Social Media Manager at BoxLunch.
  • 9. COMPETITION Danika W. Noteworthy Experience: • Brand Digital Specialist • Volunteer at the Alzheimers Associations Industry Experience: • Digital Marketing Manager Education: • Masters of Science - MS, Entertainment Business • University of Maryland - Certi fi cate, Digital Marketing Skills and Pro fi ciencies: • Marketing- 38 endorsements • Customer Relations - 20 endorsements • Social Media - 29 endorsements Overall Online Presence: • Danika W. Has 500+ connections on LinkedIn and 5 overall work experiences related to her degree. She’s rarely active on LinkedIn, but she is active on other social media platforms. • Average. 80/100. Giariana Doria Industry Experience: • Store Manager at BoxLunch Education: • Bacherlos in Digital Marketing Leadership Experience: • Store Manager at BoxLunch • Store Manager at Journey’s Skills and Pro fi ciencies: • Retail- 0 endorsements • Sales - 0 endorsements • Trend Analysis - 0 endorsements Overall Online Presence: • My LinkedIn connections and overall activity needs improvement. At it’s current state, my pro fi le is not horrible, but it lacks key information for better recognition. • Grade: Poor. 30/100.
  • 10. COMPETITION Matthew Coleto Industry Experience: • Marketing Manager Education: • San Joaquin Delta Collage Leadership Experience: • Crunchyroll Expo • Comic Con Skills and Pro fi ciencies: • Social Media- 20 endorsements • Marketing - 11 endorsements • Blogging - 10 endorsements Overall Online Presence: • Matthew has 500+ connections on LinkedIn. He has several projects in which he participated and set skills although little of them are endorsed. Mathew is also very active in his LinkedIn pro fi le displaying a passion for current events. • Superior. 90/100 Giariana Doria Industry Experience: • Store Manager at BoxLunch Education: • Bachelors in Digital Marketing Leadership Experience: • Store Manager at BoxLunch • Store Manager at Journey’s Skills and Pro fi ciencies: • Retail- 0 endorsements • Sales - 0 endorsements • Trend Analysis - 0 endorsements Overall Online Presence: • My LinkedIn connections and overall activity needs improvement. At it’s current state, my pro fi le is not horrible, but it lacks key information for better recognition. • Grade: Poor. 30/100.
  • 11. BRAND POSITION The passion I have for the fun moments in life, conveys itself through my work and the way I create connections with consumers. I help build a bridge between companies and their consumers by incorporating entertainment and enjoyment in my marketing choices. “GIA”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Sales & Marketing Edge 2023 ‣ Oct 16-19 | Atlanta, GA • Marketing and Communications Conference 2023 ‣ Nov 12-14 | Atlanta, GA • Mike Expo 2024 ‣ Apr 30, 2024 | College Park, GA Digital Marketing • Primary Content: My primary content will focus on being fun and enjoyable. It’ll consist off cute, fun infographics, logos or pieces of art created by me all geared to an audience who is passionate about life. • Primary Tools: Tools such as LinkedIn, Instagram, and Facebook are all platforms that will help spread my content. LinkedIn could help broaden my network, while instagram and Facebook could help distribute and promote my work. • Website: I will use my portfolio website to link it to my LinkedIn account making it easier for recruiters to see my work and reach out.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I hope to fi nd a mentor right before, or after I graduate that has experience creating marketing for brands and companies that match my values and creative mind. Formal Education • Digital Marketing, B.S., Full Sail University (Exp. 2024) Technical Skills • Adobe Systems- July, 2024 • WordPress- August, 2024 • HubSpot- September, 2024 Soft Skills • Writing- July 204 • Systems Evaluation- January 2025 • Public Speaking- February 2025
  • 14. Giariana Doria What do you do when you’ve wasted thousands in marketing, and your target audience is still not within your reach? You hire me. Someone focused on building and maintaining a bridge between organizations and consumers by creating marketing that’s enjoyable and entertaining. The works in my portfolio are proof of the passion I can bring. “
  • 15. REFERENCES Allen, S. (n.d.). Sabrina Allen. [LinkedIn pro fi le]. LinkedIn. Retrieved September 30,2023. https://www.linkedin.com/in/saprinaallen/ Amjad, S. (n.d.). Sonia Amjad. [LinkedIn pro fi le]. LinkedIn. Retrieved September 30,2023. https://www.linkedin.com/in/ sonia-amjad/ Coleto, M. (n.d.). Matthew Coleto.[LinkedIn pro fi le]. LinkedIn. Retrieved September 30,2023. https:// www.linkedin.com/in/matthewcoleto/ Glassdoor. (n.d.).BoxLunch. [Website]. Retrieved September 30,2023. https://www.glassdoor.com/Reviews/ BoxLunch-Reviews-E1156579.htm Glassdoor. (n.d.).Crunchyroll. [Website]. Retrieved September 30,2023. https://www.glassdoor.com/Overview/ Working-at-Crunchyroll-EI_IE282440.11,22.htm Glassdoor. (n.d.).Sony. [Website]. Retrieved September 30,2023. https://www.glassdoor.com/Reviews/Sony- Reviews-E3541.htm Kirstein, S. (n.d.). Sharona Kirstein. [LinkedIn pro fi le]. LinkedIn. Retrieved September 30,2023. https:// www.linkedin.com/in/sharona-kirstein-59460a20/ 10Times. (n.d.). Marketing and Communications Conference2023. [Website]. Retrieved September 30,2023. https://10times.com/e1k4-31d6-xfgd 10Times. (n.d.). Sales and Marketing Edge 2023. [Website]. Retrieved September 30,2023. https://10times.com/ e1kk-34f2-7hxd Onet Online. (n.d.). Marketing Managers. [Website]. Retrieved September 30,2023. https://www.onetonline.org/ link/summary/11-2021.00 Onet Online. (n.d.). Hot Technologies. [Website]. Retrieved September 30,2023. https://www.onetonline.org/link/ hot_tech/11-2021.00