This is a project I completed during my Project & Portfolio course.

1. PERSONAL BRAND EXPLORATION
Giariana Doria
Project & Portfolio I: Week 1
09/28/2023

2. I come from a culture that enjoys music, food, and
life. Raised in Florida, but with Colombian blood
running in my veins, having a passion for things in
life is a way of thinking that was embedded in me,
and I try to incorporate that passion for living in
every aspect of my life. My experience as a
manager in different companies has taught me
that my true love comes from being creative and
imaginative and that creativity can help people in
different ways. Whether it is brainstorming a way
for the backroom to work more ef
fi
ciently or
coming up with ideas to be able to display and
merchandise all the products,
fi
nding solutions to
problems in a creative way is a skill that conveys
who I am and what I aim to do in this world.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Director
• Marketing Coordinator
• Brand Manager
BRAND ARCHETYPE - My
Entertainment archetype helps
my passion shine through my
work. I am a naturally creative
person. This trait inspires me to
bring laughter and enjoyment to
the messages I convey through
marketing.
Marketing Manager in the Entertainment/ Pop Culture
Industry.

4. Hiring Managers/ Recruiters
TARGET AUDIENCE
Sharona Kirstein
Outreach Plan:
• Do research on the newest trends in the pop culture
community.
• I will reach out through LinkedIn and then further
connect by talking about my time as a Manager
while at BoxLunch, a HotTopic branch.
• I would like to reach out to Sharona as I near the
end of my degree and have gained more
experience.
Recruiting Manager at Hot
Topic
Saprina Allen
Outreach Plan:
• Catch up on the newest Japanese Animation
releases and nominations.
• After connecting through LinkedIn, I’ll send an
email introducing myself, what I do, and why I
would be a good addition to the company.
• I will follow up after graduation with a complete
marketing portfolio that displays my skills.
Talent Acquisition at
Crunchyroll
Sonia Amjad
Outreach Plan:
• Build up my knowledge on the Sony corporation
and what they do.
• My initial contact would be to connect with Sonia
through LinkedIn.
• I will reach out to Sonia after I graduate with
extensive examples of my work and a professional
portfolio ready.
Director of Human
Resources, Business Partner
at Sony Pictures
Entertainment

5. GOALS
Short Term: Once I graduate, my immediate plan is to
gain an internship in a company that boosts my
creativity and experience like Coca-Cola, by the end of
2024 beginning of 2025.
Mid Term: By year
fi
ve in my career, I would have
gained enough experience through internships and
small jobs to apply and receive a job at Crunchyroll as a
Marketing Manager.
Long Term: At year 15 in my career, I will have become
the Marketing Director for Crunchyroll, spreading my
love for Japanese animation and creativity through
marketing. Achieve this before I turn 45.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Enterprise resource planning ERP software
SOFT
HARD
Novice / Adept / Expert
Customer relationship management CRM software Novice / Adept / Expert
Administration and Management Novice / Adept / Expert
Customer and Personal Service Novice / Adept / Expert
Web platform development software
SOFT
HARD
Novice / Adept / Expert
Data base management system software Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Active Learning Novice / Adept / Expert

7. I help businesses convey their message
by building a bridge between company
and consumer through digital marketing
that brings laughter and entertainment.
PROMISE

8. CREDENTIALS
Work Experience:
• Social Media Manager at BoxLunch
• Store Manager at BoxLunch
• Store Manager at Journey’s
Education:
• Digital Marketing, B.S., Full Sail
University (July, 2024)
Leadership Roles:
• Social Media Manager at
BoxLunch.

9. COMPETITION
Danika W.
Noteworthy Experience:
• Brand Digital Specialist
• Volunteer at the Alzheimers Associations
Industry Experience:
• Digital Marketing Manager
Education:
• Masters of Science - MS, Entertainment Business
• University of Maryland - Certi
fi
cate, Digital
Marketing
Skills and Pro
fi
ciencies:
• Marketing- 38 endorsements
• Customer Relations - 20 endorsements
• Social Media - 29 endorsements
Overall Online Presence:
• Danika W. Has 500+ connections on LinkedIn and 5
overall work experiences related to her degree.
She’s rarely active on LinkedIn, but she is active on
other social media platforms.
• Average. 80/100.
Giariana Doria
Industry Experience:
• Store Manager at BoxLunch
Education:
• Bacherlos in Digital Marketing
Leadership Experience:
• Store Manager at BoxLunch
• Store Manager at Journey’s
Skills and Pro
fi
ciencies:
• Retail- 0 endorsements
• Sales - 0 endorsements
• Trend Analysis - 0 endorsements
Overall Online Presence:
• My LinkedIn connections and overall activity needs
improvement. At it’s current state, my pro
fi
le is not
horrible, but it lacks key information for better
recognition.
• Grade: Poor. 30/100.

10. COMPETITION
Matthew Coleto
Industry Experience:
• Marketing Manager
Education:
• San Joaquin Delta Collage
Leadership Experience:
• Crunchyroll Expo
• Comic Con
Skills and Pro
fi
ciencies:
• Social Media- 20 endorsements
• Marketing - 11 endorsements
• Blogging - 10 endorsements
Overall Online Presence:
• Matthew has 500+ connections on LinkedIn. He has
several projects in which he participated and set
skills although little of them are endorsed. Mathew
is also very active in his LinkedIn pro
fi
le displaying
a passion for current events.
• Superior. 90/100
Giariana Doria
Industry Experience:
• Store Manager at BoxLunch
Education:
• Bachelors in Digital Marketing
Leadership Experience:
• Store Manager at BoxLunch
• Store Manager at Journey’s
Skills and Pro
fi
ciencies:
• Retail- 0 endorsements
• Sales - 0 endorsements
• Trend Analysis - 0 endorsements
Overall Online Presence:
• My LinkedIn connections and overall activity needs
improvement. At it’s current state, my pro
fi
le is not
horrible, but it lacks key information for better
recognition.
• Grade: Poor. 30/100.

11. BRAND POSITION
The passion I have for the fun moments in life,
conveys itself through my work and the way I
create connections with consumers. I help
build a bridge between companies and their
consumers by incorporating entertainment
and enjoyment in my marketing choices.
“GIA”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sales & Marketing Edge 2023
‣ Oct 16-19 | Atlanta, GA
• Marketing and Communications Conference 2023
‣ Nov 12-14 | Atlanta, GA
• Mike Expo 2024
‣ Apr 30, 2024 | College Park, GA
Digital Marketing
• Primary Content: My primary content will focus on being
fun and enjoyable. It’ll consist off cute, fun infographics,
logos or pieces of art created by me all geared to an
audience who is passionate about life.
• Primary Tools: Tools such as LinkedIn, Instagram, and
Facebook are all platforms that will help spread my
content. LinkedIn could help broaden my network, while
instagram and Facebook could help distribute and
promote my work.
• Website: I will use my portfolio website to link it to my
LinkedIn account making it easier for recruiters to see my
work and reach out.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I hope to
fi
nd a mentor right before, or after I
graduate that has experience creating marketing for
brands and companies that match my values and
creative mind.
Formal Education
• Digital Marketing, B.S., Full Sail University (Exp.
2024)
Technical Skills
• Adobe Systems- July, 2024
• WordPress- August, 2024
• HubSpot- September, 2024
Soft Skills
• Writing- July 204
• Systems Evaluation- January 2025
• Public Speaking- February 2025

14. Giariana Doria
What do you do when you’ve wasted thousands
in marketing, and your target audience is still not
within your reach? You hire me. Someone focused on building and
maintaining a bridge between organizations and consumers by creating
marketing that’s enjoyable and entertaining. The works in my portfolio are
proof of the passion I can bring.
“

15. REFERENCES
Allen, S. (n.d.). Sabrina Allen. [LinkedIn pro
fi
le]. LinkedIn.
Retrieved September 30,2023.
https://www.linkedin.com/in/saprinaallen/
Amjad, S. (n.d.). Sonia Amjad. [LinkedIn pro
fi
le]. LinkedIn.
Retrieved September 30,2023. https://www.linkedin.com/in/
sonia-amjad/
Coleto, M. (n.d.). Matthew Coleto.[LinkedIn pro
fi
le].
LinkedIn. Retrieved September 30,2023. https://
www.linkedin.com/in/matthewcoleto/
Glassdoor. (n.d.).BoxLunch. [Website]. Retrieved
September 30,2023. https://www.glassdoor.com/Reviews/
BoxLunch-Reviews-E1156579.htm
Glassdoor. (n.d.).Crunchyroll. [Website]. Retrieved
September 30,2023. https://www.glassdoor.com/Overview/
Working-at-Crunchyroll-EI_IE282440.11,22.htm
Glassdoor. (n.d.).Sony. [Website]. Retrieved September
30,2023. https://www.glassdoor.com/Reviews/Sony-
Reviews-E3541.htm
Kirstein, S. (n.d.). Sharona Kirstein. [LinkedIn pro
fi
le].
LinkedIn. Retrieved September 30,2023. https://
www.linkedin.com/in/sharona-kirstein-59460a20/
10Times. (n.d.). Marketing and Communications
Conference2023. [Website]. Retrieved September 30,2023.
https://10times.com/e1k4-31d6-xfgd
10Times. (n.d.). Sales and Marketing Edge 2023. [Website].
Retrieved September 30,2023. https://10times.com/
e1kk-34f2-7hxd
Onet Online. (n.d.). Marketing Managers. [Website].
Retrieved September 30,2023. https://www.onetonline.org/
link/summary/11-2021.00
Onet Online. (n.d.). Hot Technologies. [Website]. Retrieved
September 30,2023. https://www.onetonline.org/link/
hot_tech/11-2021.00