Shanda Kloster has 18 years of experience in small business ownership and the beauty industry. She holds licenses in esthetics and tattooing. Her goal is to help small businesses and non-profits expand outreach through creative content and unique fundraising events. She has 20+ years of experience in nonprofit fundraising and currently serves as an advocate and fundraising coordinator. Her skills include photo and image editing, active listening, and event planning. She aims to build her professional online presence and client portfolio over the next few years.

1. PERSONAL BRAND EXPLORATION
Shanda M Kloster
Project & Portfolio I: Week 1
October 27, 2023

2. Licensed Esthetician and Licensed Tattooist
specializing in permanent makeup. I hold 18
years of small business experience. Customer
Service expert. Detail oriented, ergonomics lets
my nerdy self
fl
y! I love to plan events and serve
my community and have done this for over 20
years as fundraising coordinator & board
member with many nonpro
fi
ts. My current role
in this arena is as an advocate and fundraising
coordinator for The Forgotten Initiative.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Fundraising Manager
• Graphic Designer
• Marketing Director
The Creator - Bringing fresh &
innovative ideas that inspire the client.
Allowing them to encounter a creative
brand that captivates their audience.
Giving them the tools to reimagine their
look. Vivid, bold, fresh!
Design & Marketing for Small Business Owners & Non-Pro
fi
ts

4. Small Business & Non-Pro
fi
t Organizations
TARGET AUDIENCE
Saville Pena
Outreach Plan:
• Reach out for a meet up to discuss potential ideas to
expand her online reach
• Provide examples of ideas to build portfolio
• Strengthen relationship and mentorship. Previously
trained under her, network more in the next 45 days.
Owner at The Vault Beauty
Company
Andrea Vance
Outreach Plan:
• I have already reached out via company email. I will
follow up in person.
• Make a marketing video promo to showcase.
• Create promo and visit her in of
fi
ce within 10 business
days.
Marketing Director at Don
Vance Auto Group
Megan Partridge
Outreach Plan:
• Present Events and marketing ideas for 2024 year
• Create promo materials and event layouts to present
within 30 days.
• Have materials and ideas ready by our December
board meeting
Director- The Forgotten
Initiative

5. GOALS
Short Term: (Immediately After Graduation, Sept. 2025)
‣ Working both pre and post graduation on
increasing my professional appearance online.
Building LinkedIn network increase by 10%
before graduation. With a 30% increase post
graduation.
Mid Term: (2026)
‣ Total of 10 clients by 6-8 month mark. Mid
2026. Network and establish 5 strong
connections.
Long Term: (2030)
• Move from volunteer fundraising coordinator to paid
coordinator for major nonpro
fi
t or business.
• Start complete Marketing Agency with at least 2
employees, goal a small team of 5-7

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in Marketing Manager role &
Current Pro
fi
ciencies:
Electronic Mail Software
SOFT
HARD
Expert
Photo & Image Editing Software Adept
Active Learning & Listening Expert
Complex Problem Solving Expert
Spreadsheet Software
SOFT
HARD
Novice
Database Software Novice
Operations Analysis Novice
Systems Analysis Novice

7. I help small business owners and nonpro
fi
t
organizations expand their outreach to
customers through vivid content and unique
fundraisers. I am passionate on creating
inspiring and imaginative materials
unique to every client.
PROMISE

8. CREDENTIALS
Work Experience:
• Manager- Herbal Works
• Owner- MoBobo Bubble Tea
• Owner-The Beauty Link
• Receptionist- Don Vance Auto Group
•
Education:
• Missouri College of Cosmetology
2018-2019 Esthetics- Licensed
Esthetician.
• 2021 Tattoo Apprenticeship- Licensed
Tattooist
• Digital Marketing, B.S., Full Sail University (2025)
Volunteer Work :
• Fundraising Coordinator & board member
Marsh
fi
eld Senior Center
• Destiny Food Pantry
• Advocate, Board Member & Fundraising
Coordinator The Forgotten Initiative

9. COMPETITION
Nina Gomez
Industry Experience:
• 15 years design experience in
industry as presentation specialist
Education:
• FIDM Graphic Design & Entertainment marketing
• UCLA Extension- User Experience Design
• General Assembly Introduction to Photoshop
Leadership Experience:
• Presentation Designer-Google Contract
• Keynote Designer- Apple Contract
Skills and Pro
fi
ciencies:
• Keynote & Power Point expert
• Expert Presentation designer
Shanda Kloster
Overall Online Presence:
• Holds 500+ connections on LinkeIn. Below average
presence on Google search. Has minimal professional
headshots available. Does have a customized LinkedIn
URL.
Industry Experience:
• 18 years of small business ownership
• 6 years as a professional in the
beauty industry
• 20+ years working on the board of
multiple nonpro
fi
ts as fundraising
coordinator.
Education:
• Missouri College of Cosmetology- Esthetics
• Full Sail University- Bachelor of Science, Digital Marketing
Leadership Experience:
• Lead Fundraising Coordinator Marsh
fi
eld Senior Center
• Fundraising Coordinator The Forgotten Initiative
Skills and Pro
fi
ciencies:
• Adept in Photo & Image editing software
• Pro
fi
cient in Data Entry & Electronic Mail Software
• Expert event planning & active learning
Overall Online Presence:
• Needs to work on online presence. Below average
rating. 2 connections on LinkedIn. No headshots
available.

10. COMPETITION
Andrew Galu
Noteworthy Experience:
• GTM Creative Director
• Creative Lead & Presentation Design Okta
• Graphic Designer since 2009
Shanda Kloster
Industry Experience:
• Creative Lead at Okta
Education:
• BFA Graphic Design: Academy of Art University
Skills and Pro
fi
ciencies:
• Web Design- 27 endorsements
• Typography- 14 endorsements
• Photoshop- 10 endorsements
Overall Online Presence:
• Strong online presence. 2.3 million reach in google
search. 500+ connections and 1,353 followers on
LinkedIn. Many great professional headshots to see a
range of personality. Published website. Video content.
Superior Search.
Industry Experience:
• 18 years of small business ownership
• 6 years as a professional in the
beauty industry
• 20+ years working on the board of
multiple nonpro
fi
ts as fundraising
coordinator.
Education:
• Missouri College of Cosmetology- Esthetics
• Full Sail University- Bachelor of Science, Digital Marketing
Leadership Experience:
• Lead Fundraising Coordinator Marsh
fi
eld Senior Center
• Fundraising Coordinator The Forgotten Initiative
Skills and Pro
fi
ciencies:
• Adept in Photo & Image editing software
• Pro
fi
cient in Data Entry & Electronic Mail Software
• Expert event planning & active learning
Overall Online Presence:
• Needs to work on online presence. Below average
rating. 2 connections on LinkedIn. No headshots
available.

11. BRAND POSITION
I am a licensed beauty professional with a heart to serve.
The focus is to assist both small business owners, in the
beauty industry and local nonpro
fi
ts with ways to increase
their reach and revenue. As a licensed esthetician and
tattooist I have knowledge in the
fi
eld. 20+ years of working
as volunteer coordinator along with many nonpro
fi
ts gives
me the advantage and helps greatly in developing relatable,
engaging, content or events.
THE BEAUTY VOLUNTEER

12. NETWORKING &
MARKETING
Industry Events & Organizations
• The Forgotten Initiative
‣ October 2-4, 2024 Director & Advocate connections
retreat with National Of
fi
ce. Location TBA.
• Biz 417 Ladies who Launch
‣ July 18, 2024 at White River Conference Center
• Join a Spring
fi
eld Business Networking Group
Digital Marketing
• Primary Content: Promo materials & video of upcoming
events and activities. I would like to develop more content that
brings excitement and knowledge base to the novice party
planner.
• Primary Tools: Facebook, IG and TikTok.
• Website: Developing a blog and site through Wordpress or
Square Space.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like to connect with both a fundraising manager
and graphic designer to be mentored by. Goal is
between now and summer of 2024 to network with
others in this industry and establish a mentorship as
soon as possible.
Formal Education
• Bachelors of Science, Digital Marketing. Full Sail
University
Technical Skills
• 2024 Become pro
fi
tient in Adobe Photoshop
• Continue to learn more about HTML & CSS
• Learn Spreadsheet Software
Soft Skills
• Operations Analysis— Learn Microstrategy Fall 2024
• Become more pro
fi
cient in Keynote Summer 2024
• Youtube content creation Spring 2024

14. Shanda Kloster
You know most nonpro
fi
ts are always
brainstorming ways to raise funds. I utilize CRM
software and creative content to connect with big companies to sponsor
events to bring fun for all, to the community, while bringing the funds needed
in for charity organizations of many kinds. I take charge from sponsorship,
event set up, and coordinating beginning to end.
“

15. REFERENCES
Putnam, K. (2013-2020) Primary Goal of the Creator Brand
Archetype. KayePutnam.com https://www.kayeputnam.com/
brand-archetype-creator/
O.Net Online (2023) Fundraising Managers. ONetonline.org
https://www.onetonline.org/link/summary/11-2033.00
Vlntn (2023) Beauty Tools & Makeup Accessories. Adobe
Stock. stock.Adobe.com/beautyindustry
Google (2023) Networking Events Spring
fi
eld Mo. google.com
Gomez, N. (2023) LinkedIn Pro
fi
le. LinkedIn.com
https://www.linkedin.com/in/ninagomez1/
Galu, A. (2023) LinkedIn Pro
fi
le. LinkedIn.com
https://www.linkedin.com/in/andrew-galu-b79b6033/