Cassandra Garces is exploring her personal brand and career path in digital marketing. She currently helps promote her wife's tattoo business, Trippy Amoni, by handling advertising, finances, and maintaining a positive online presence. Her goals are to expand their client base nationwide by 2023, invest in multiple business locations by 2028, and successfully grow various business ideas of her own by 2045. She is pursuing a bachelor's degree in digital marketing to help build upon her skills in areas like social media marketing, public relations, and financial management.
Why hire me for your next project? The answer is in this presentation. It helps you get to know who I am, who I want to serve, and how I am different from other digital marketers. It gives you a glimpse into my career goals and my life's ambitions. As always, reaching for the stars requires us to seek a higher quality of life while asking others to join us.
This presentation was done for my Personal Brand course at Full Sail University.
It has the entire initial exploration of my personal brand. From brand's position to font families.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Why hire me for your next project? The answer is in this presentation. It helps you get to know who I am, who I want to serve, and how I am different from other digital marketers. It gives you a glimpse into my career goals and my life's ambitions. As always, reaching for the stars requires us to seek a higher quality of life while asking others to join us.
This presentation was done for my Personal Brand course at Full Sail University.
It has the entire initial exploration of my personal brand. From brand's position to font families.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
2. Those close to me call me Cassie, but most of
the time, when we are working, I am” the wife”,
an appendage to my soul mate, Crystal.
Through our 6 years together we have built our
own brand “Trippy Amoni”, traveling tattoo artist
and avid encouragers to self identity and
endurance of.. life. I enjoy being behind the
scenes in the business, making life easier for
her, while making the experience for clients
spotless. We aim to create a space where they
can use tattooing as a therapy.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Advertising and promotions manager
• Public relations specialist
• Financial Advisor
BRAND ARCHETYPE:
We do not work for money rather than
the opportunity to heal and share
through art, which is probably the
biggest indicator of difference in this
industry. Previously known as a
negative thing, we provide services that
are clean and healthy. We attempt to
inspire through our social media, and
entertain while encouraging all the feels.
Digital Marketer
4. TARGET AUDIENCE
Chiu - Kai
Outreach Plan:
• I will need to have a slight portfolio or proof of success
before contacting this person.
• I can contact this artist though his social media as
means to meet in person.
• I will contact this person repeatedly, as he is upcoming,
id like to offer solutions and innovations as his problems
arise. (Now - Prime time)
PROFILE
PICTURE
Upcoming Tattoo Artist
Franco Vescovi
Outreach Plan:
• I will need to be as prepared as I can before coming
into contact with this person, equipped with examples
and a presentation.
• Bishop is a bigger company, so I will need to try to
contact him though a business outlet - email him
directly or the one responsible for hiring.
• I will contact this person once I have obtained a better
portfolio. (1 - 2 Years)
Creator of Bishop Tattoo
Supplies
Helberto Marquez
Outreach Plan:
• I will be prepared with examples of advertising that can
already be set in motion before initial contact with him.
• Their main communications occur through their own
website, or instagram.
• I will contact this person as I am, in the near future (6 -
12 months) as a starter position.
Founder of Pachuco Supply
5. GOALS
Short Term: 2023
• I will grow our social media and clientele base all
over America. <25k new followers throughout
instagram, facebook, and increase website traffic.
Develop an “umbrella” brand, making sure each
viewpoint on us is a positive and productive one.
Mid Term: 2028
• I will invest in multiple real estate locations and
produce/ support equal minded business within them.
I will be able to market and organize for said
businesses.
Long Term: 2045
• I will successfully prosper in each personal business
idea from the past, and help other businesses around
me prosper as well. Keeping a strong brand identity
and even as far as hosting my own Ted Talk on these
subjects.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Budget Planning / Investments
SOFT
HARD
Novice / Adept / Expert
Technical Writing Novice / Adept / Expert
Adaptability / Flexibility Novice / Adept / Expert
Communication Novice / Adept / Expert
M
SOFT
HARD
Novice / Adept / Expert
Web page building & editing Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Time Management Novice / Adept / Expert
CRM Software
7. I obtain the promise to help productive
people remain productive by shadowing and
reducing their workload.
PROMISE
8. CREDENTIALS
Volunteer Experience:
• El Paso’s Sheriffs Office (2016)
• Teen Survivor - President (2017 -2018)
• Queer/Straight Alliance - Vice President
(2018-2019)
Education:
• High School Diploma, Clint Early College
(2019)
• Associates of Arts Academy, El Paso
Community College (2019)
• Digital Marketing, B.S., Full Sail University (Exp. 2023)
Higher Positions:
• National Honor Society - Vice
President(2018)
• Top Ten - President of Class (2016,
2017, 2018)
• EPCC Student Government - Vice
President (2019)
9. COMPETITION
Aaron Martell
Industry Experience:
• Social media marketing manager
Whiskey Dicks corporate: full time
2021 - current
• Technical support specialist Dish
network jan 2020 - Aug 2020
Education:
• Bachelors of science Full Sail University 2017
• Master of fine arts Full Sail University 202
Leadership Experience:
• Job coach soccorro ISD 2017- 2020
Skills and Proficiencies:
• Leadership
• Technology
• Creativity
Cassandra Garces
Overall Online Presence:
• 16 connections, banner is customized to show
personality, good headshot, profile is pretty detailed, no
published articles but includes instagram.
• 95/100
Industry Experience:
• Marketing and public relations “Trippy
Amoni” Brand
Education:
• Bachelors of Arts Digital marketing full sail 2023
Leadership Experience:
• El Paso Community college student government
Skills and Proficiencies:
• Adaptability
• Social communication/ perceptiveness
• Quick learning abilities
Overall Online Presence:
• 0 connections, no banner is not customized, headshot
is good, limited details, no social media connected.
• Grade: Poor, Average, or Superior?, 45 out of 100
10. COMPETITION
Luke Zimbelman
Noteworthy Experience:
• 13 various licenses and certifications
• Volunteer services, community service as well as
sponsor services.
YOUR NAME
Doesn’t Have
One HEADSHOT
Industry Experience:
• Citi Full time creative director 1 year
• Head of brand and marketing at place technology full time
2019-202
• Creative producer and marketing lead air lift company full
time 2013 - 2019
• Founder and managing director at ranch learning systems
full time 2012-2014
• Founder and managing director Luke Zimbelman media full
time 2005 - 2013
Education:
• Digital media fullsail univeristy 2005
• Trailhead by salesforce 2020
• Various licenses and certifications
Skills and Proficiencies:
• Social interaction
• leadership
• Enthusiastic
Overall Online Presence:
• Over 500 connections,he uses Citi as his banner, tells
his whole past career wise, no picture, good description
but mentions no social media.
• 95/100
Industry Experience:
• Marketing and public relations “Trippy
Amoni” Brand
Education:
• Bachelors of Arts Digital marketing full sail 2023
Leadership Experience:
• El Paso Community college student government
Skills and Proficiencies:
• Adaptability
• Social communication/ perceptiveness
• Quick learning abilities
Overall Online Presence:
• 0 connections, no banner is not customized, headshot
is good, limited details, no social media connected.
• 45 /100
11. BRAND POSITION
For those who wish to indulge in more sucess, I provide
snowball effect solutions to marketing, public relations,
and money matters behind the scenes. Focusing on the
important things in life such as transparency and
productiveness, I continue to motivate and offer spare
time, rather than stacking stress resulting in plain or no
results.
CASSANDRA GARCES
12. NETWORKING &
MARKETING
Industry Events & Organizations
• New York Empire State Tattoo Expo
‣ July 15 - 17 | New York
• #DMWF North America 2022
‣ TBA | Online / New York
• Ragans Social Media Conference for PR, Marketing and
Corporate Communications
‣ 3/11-14 2022 | Florida
Digital Marketing
• Primary Content: The type of content I push needs to resonate with our audience
and clients. Life is tough and hectic, displaying that in a calm and positive way has
the ability to shift perspectives, and give me the opportunity to showcase the calm
within the storm that I work for.
• Primary Tools: I primarily use Snapchat, Instagram and would like to explains to
Facebook, twitter, and LinkedIn. I am very versatile and am willing to work with
whatever platform is popular in whichever situation I am in.
• Website: Acquiring a domain or creating a portfolio website will help me gain those
authentic people to solidify my effectiveness of what i do. Embedding all the social
media And potential print media makes it easier to do it in one, rather than directing
clients from one thing to the other.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• I seek someone to help me find and tackle my weaknesses.
A good mentor should already have a list of successes in
what i lack, like time management and technological
advances, while sharing the same morals and principals as
me, such as transparency and innovation.
Formal Education
• Digital Marketing Bachelors (2023) Full Sail University
Technical Skills
• CRM Software - Take appropriate classes and put it into play
• Web Page Building & Editing - Practice with building and
editing personally
• Budgeting & Investing - Solidify my knowledge and expand
• Technical Writing - speak witth technical writers and allow
constructive criticism in my work
Soft Skills
• Adaptibility & Flexibility - Introduce new ways to mentally
prepare for change
• Communication - Practice various methods of communication
• Time Management - Create schedules and do everything I
can to follow them
• Social Perceptivness - Network and be an attentive lister
with the right questions.
14. Cassandra Garces
You know those pesky side necessities that require a lot of attention? Like
advertising, finances, and remaining positive in the public eye? Well, what I
do is make life easier and further motivate by taking those tasks under my
wings. In fact, I work behind the scenes in my wife’s business, and have
organized and pushed her services to reach over 9 states in under a year.
15. REFERENCES
2021 Digital Marketing Conferences - The Big List. (2021, October
2). Marketing Terms.
https://www.marketingterms.com/conferences/ ONetOnline.
(2021). 27-3031.00 - Public Relations Specialists.
https://www.onetonline.org/link/summary/27-3031.00
OnetOnline. (2021). 11-2011.00 - Advertising and Promotions
Managers. https://www.onetonline.org/link/summary/11-
2011.00
OnetOnline. (2021b). 13-2052.00 - Personal Financial Advisors.
https://www.onetonline.org/link/summary/13-2052.00
Supply. Retrieved October 3, 2021, from
https://bishoptattoosupply.com
Team, B. (2021, March 4). Chiu-Kai. Bishop Tattoo Supply.
https://bishoptattoosupply.com/blogs/pro-team/chiu-kai
Upcoming Public Relations Training Events: PRSA. (n.d.). PRSA.
Retrieved October 3, 2021, from
https://apps.prsa.org/Learning/Calendar/list/date
Wickman, D. (n.d.). About. Tattoo Ideas, Artists and Models.
Retrieved October 3, 2021, from
https://www.inkedmag.com/page/about
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
