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Reach For the Stars

Why hire me for your next project? The answer is in this presentation. It helps you get to know who I am, who I want to serve, and how I am different from other digital marketers. It gives you a glimpse into my career goals and my life's ambitions. As always, reaching for the stars requires us to seek a higher quality of life while asking others to join us.

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PERSONAL BRAND EXPLORATION


Cheryln Gibbs


Project & Portfolio I: Week 1


OCTOBER 27, 2021
My content creation journey began as a hobbyist
publisher, where I created family newsletters for 14
years. When article submissions got more lengthy and
photos became common, I realized that Microsoft
Publisher would not work anymore, and I needed to
learn a layout program. I bought the adobe creative
suite and started to learn InDesign and Photoshop.
After I designed my
fi
rst full-color 60-page magazine, I
realized that this was not a hobby, so I began to
volunteer. In 2015 I started my own video editing
business to help subject matter experts create and
launch their online training platforms. I am now
attending Full Sail University, learning how to market
consumers professionally.
IDENTITY
PROFESSION
Potential Job Titles:


• Marketing Manager


• Producer and Directors


• Film and Video Editors


BRAND ARCHETYPE - I am willing
to take calculated risks that break
the status quo and create
extraordinary results. I am an out-of-
the-box thinker aiming to create
solutions to problems and improve
the world around me.
DIGITAL MARKETING for ADVERTISING & PUBLIC RELATIONS
Picture Relevant
to Your Industry
Goes Here
Hiring Managers
TARGET AUDIENCE
Candice Boehm
Outreach Plan:


• I will research the company and career opportunities.


• I will send her a message on LinkedIn describing my
experience, quali
fi
cations, and that I am looking to
transition to a new company, and attach my resume.


• I will follow up with her in a week by sharing an article
about a new trend in the recruiter's industry. With a
note: “This made me think of you. Hope you're doing
well!”
Marketing & Recruiting at
Practice Real Estate Group
Estell Tarwater
Outreach Plan:


• Personalize my resume to the job description


• Email a copy of my resume to Estell


• Call Estell after one week to con
fi
rm that she received
my application
HR Coordinator at


Touro University
Arianne A.
PROFILE
PICTURE Talent Acquisition at


Iridium Satellite
Outreach Plan:


• Personalize my resume to the job description


• Email a copy of my resume to Arianne


• Call Arianne after one week to con
fi
rm that she
received my application
GOALS
Short Term: (Immediately After Graduation, 2023)


• Obtain a manager role in my related
fi
eld


‣ I will obtain a Director of Marketing role within three
months after graduation with my BS in Digital Marketing.


Mid Term: (2028)


• Full Service Marketing Agency


‣ By 2028, I will expand my current business Digital
Moonshot into a full-service marketing agency that closes
the digital divide between innovation and reality by
utilizing a multimedia marketing strategy to connect
clients with their customers generating $100,000
annually.


Long Term: (2043)


• Become A Grandma Millionaire


‣ In 2043, at the age of 68, I will have $1,000,000 in residual
income to allow me and my husband to retire. We will
spend our golden years visiting our kids, spoiling our
grandkids, reaping the reward of a ful
fi
lling and rewarding
life.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Adobe Suite
SOFT
HARD
Novice / Adept / Expert
Written and Visual Storytelling Novice / Adept / Expert
Leadership Novice / Adept / Expert
Communication Novice / Adept / Expert
SEO
SOFT
HARD
Novice / Adept / Expert
Evaluating and Editing Websites Novice / Adept / Expert
Mentoring Team Members Novice / Adept / Expert
Con
fl
ict Management Novice / Adept / Expert
I help business owners generate tra
ffi
c, lead,
and revenue by leveraging the little-known
digital marketing secrets that lower
traditional advertising costs, saving clients
an average of 1,000 dollars a year.
PROMISE
CREDENTIALS
Work Experience:


• Multimedia Content Creator, Xversant


• Marketing Manager, Success By Media
Education:


• General Education AA, UVU 1996
• Digital Marketing B.S., Full Sail University 2023
Awards:


• Course Director’s award in the Storytelling
for Marketing class, FSU.
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Chloe Zubka
Industry Experience:


• Marketing Manager At Dr. Dabber
Education: UNLV


Bachelor’s Degree, Communication
Leadership Experience:


• Marketing Manager


• Marketing Coordinator
Skills and Pro
fi
ciencies:


• Social Media - 2 endorsements


• Digital Marketing- 9 endorsements


• Marketing Strategy-9 endorsements
Cheryln Gibbs
Overall Online Presence:


• Chloe is connected to 430 people on LinkedIn. Her
image banner is customized of Las Vegas, but does not
have a professional headshot. She has 27 published
articles about Dr. Dabber. She is not active on social
media and her LinkedIn URL is not customized.


• Grade: Average, 50 out of 100
HEADSHOT
Industry Experience:


• Marketing Manager At Success By Media
Education: UVU


• Associates Degree, General Education
Leadership Experience:


• Managed a Team of 6 people at Success By Media


• Managed a Team of 4 people at Xversant
Skills and Pro
fi
ciencies:


• Adobe Creative Suite -3 endorsements


• Marketing - 6 endorsements


• Social Media - 6 endorsements
Overall Online Presence:


• Cheryln has over 500 connections on LinkedIn. My
image banner is customized and I have a headshot. I
have 5 featured videos and my graphic design portfolio
available for people to see. I am not active on Social
media and my LinkedIn URL is not customized.


• Grade: Average, 60 out of 100
Cheryln Gibbs
Chloe Zubka
COMPETITION
Rene Durruthy
Noteworthy Experience:


• Marketing Director, JFK Financial, Inc


• CoFounder, My Night Cap
Cheryln Gibbs
HEADSHOT HEADSHOT
Industry Experience:


• Digital Marketing Director, DTP
Education: Full Sail University


Bachelors Degree, Internet Marketing
Skills and Pro
fi
ciencies:


• SEO - 35 endorsements


• Advertising - 30 endorsements


• Digital Marketing - 19 endorsements
Overall Online Presence:


• Rene has over 500 connections on LinkedIn. His image
banner is customized with no headshot. He has no
published articles and he is active on social media. He
does not have a customized URL


• Grade: Superior, 70 out of 100
Industry Experience:


• Marketing Manager At Success By Media
Education: Utah Valley University


• Associates Degree, General Education
Leadership Experience:


• Managed a Team of 6 people at Success By Media


• Managed a Team of 4 people at Xversant
Skills and Pro
fi
ciencies:


• Adobe Creative Suite -3 endorsements


• Marketing - 6 endorsements


• Social Media - 6 endorsements
Overall Online Presence:


• Cheryln has over 500 connections on LinkedIn. My
image banner is customized and I have a headshot. I
have 5 featured videos and my graphic design portfolio
available for people to see. I am not active on Social
media and my LinkedIn URL is not customized.


• Grade: Average, 60 out of 100
BRAND POSITION
I help business owners generate tra
ffi
c, leads, and
revenue, so they can spend more time doing the
things they love--and less time worrying about
money. As a marketing manager with a specialty in
multimedia, I leverage the little-known digital
marketing secrets that lower traditional advertising
costs, saving clients thousands of dollars every year.
“CHERYLN”
NETWORKING &
MARKETING
Industry Events & Organizations


• Adobe Max on Demand


‣ Oct 26-Nov5 | Online


• IMPACT 21 Internet Marketing Association


‣ Oct 1, 2022 | Las Vegas


• Social Media Marketing World


‣ March 14-16 | San Diego, CA
Digital Marketing


• Primary Content: I am the Hero Archetype and I am going to
write and produce content helps people learn self mastery.


• Primary Tools: I am going to start a bi-weekly video cast on
YouTube and then reuse that content to create a podcast, blog
article, social media posts, etc.


• Website: I will publish all of my content on my digital portfolio
website and encourage people to like my content or visit my
website to build brand awareness.
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor


• I am going to seek out a writing mentor that can help
me with my personal blog and who has experience with
SEO optimization. Jan 2022
Formal Education


• Bachelors Degree from Full Sail University, 2023


• SEO certi
fi
cation: March 2022


• Website Fundamentals: May 2022
Technical Skills


• Create a personal blog and optimize with SEO-
Xversant, JANUARY 2022


• Join a Marketing team and curate digital library


- Erica Peitler, DECEMBER 2021


• Build my personal brand awareness by posting on
Social Media -Xversant, JANUARY 2022


Soft Skills


• Build positive relationships, with colleagues and
managers- Xversant, ongoing


• Learn a new skill and complete a certi
fi
cate program
LinkedIn Learning, MAY 2022


• Be open to feedback from classmates and instructors -
FSU, January 2022
CHERYLN GIBBS
You know how most small business owners
spend too much money on traditional advertising?
Well, I leverage the little-known digital marketing secrets that lower
traditional advertising costs, without paying for TV and radio spots. In fact, I
developed and implemented marketing strategies for one of my clients that
saved them thousands of dollars each year.
“
Picture of You
Goes Here
REFERENCES
13, M. S. on M. (2021, June 30). 6 best bene
fi
ts of Digital
Marketing (& Online Advertising). WebFX Blog. Retrieved
October 29, 2021, from https://www.webfx.com/blog/
marketing/bene
fi
ts-of-digital-marketing/.


Aubka, C. (2021, October 29). Chloe Zubka - Marketing manager
- dr. dabber | linkedin. Linkedin. Retrieved October 29, 2021,
from https://www.linkedin.com/in/chloe-zubka-122964107.


Durruthy, R. (2021, October 29). René Durruthy - Director of
Digital Marketing - DTP | LinkedIn. Linkedin. Retrieved October
29, 2021, from https://www.linkedin.com/in/rdurruthy.


Editorial Team, I. (2021, March 31). Top marketing manager
skills to have (and how to improve yours). Indeed Career Guide.
Retrieved October 29, 2021, from https://www.indeed.com/
career-advice/resumes-cover-letters/marketing-manager-skills.


Horoszowski, M. (2021, April 19). 5 great examples of smart
goals for your career. MovingWorlds Blog. Retrieved October
29, 2021, from https://blog.movingworlds.org/5-great-
examples-of-smart-goals-for-your-career/.


Putnam, K. (2019, May 22). Brand quiz - kaye putnam:
Psychology driven brand strategist. Kaye Putnam | Psychology
Driven Brand Strategist. Retrieved October 27, 2021, from
https://www.kayeputnam.com/brandality-quiz/.


Suite, A. (2021, March 29). Adobe MAX 2021 | The creativity
conference. Watch Max OnDemand. Retrieved October 29,
2021, from https://www.adobe.com/max.html.


Terms, M. (2021, October 21). 2021-2022 Digital Marketing
Conferences - the big list. Marketing Terms. Retrieved October
29, 2021, from https://www.marketingterms.com/


Quick search for: Digital+marketing. O*NET OnLine. (2021,
October 29). Retrieved October 29, 2021, from https://
www.onetonline.org/
fi
nd/quick?s=digital%2Bmarketing.


Yourself, B. (2021, June 15). Personal brand statement
examples & tips (2020). BrandYourself Blog | ORM and
Personal Branding. Retrieved October 29, 2021, from https://
brandyourself.com/blog/how-tos/personal-brand-statement-7-
winning-steps-to-creating-one/.

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Reach For the Stars

  • 1. PERSONAL BRAND EXPLORATION Cheryln Gibbs Project & Portfolio I: Week 1 OCTOBER 27, 2021
  • 2. My content creation journey began as a hobbyist publisher, where I created family newsletters for 14 years. When article submissions got more lengthy and photos became common, I realized that Microsoft Publisher would not work anymore, and I needed to learn a layout program. I bought the adobe creative suite and started to learn InDesign and Photoshop. After I designed my fi rst full-color 60-page magazine, I realized that this was not a hobby, so I began to volunteer. In 2015 I started my own video editing business to help subject matter experts create and launch their online training platforms. I am now attending Full Sail University, learning how to market consumers professionally. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Marketing Manager • Producer and Directors • Film and Video Editors BRAND ARCHETYPE - I am willing to take calculated risks that break the status quo and create extraordinary results. I am an out-of- the-box thinker aiming to create solutions to problems and improve the world around me. DIGITAL MARKETING for ADVERTISING & PUBLIC RELATIONS Picture Relevant to Your Industry Goes Here
  • 4. Hiring Managers TARGET AUDIENCE Candice Boehm Outreach Plan: • I will research the company and career opportunities. • I will send her a message on LinkedIn describing my experience, quali fi cations, and that I am looking to transition to a new company, and attach my resume. • I will follow up with her in a week by sharing an article about a new trend in the recruiter's industry. With a note: “This made me think of you. Hope you're doing well!” Marketing & Recruiting at Practice Real Estate Group Estell Tarwater Outreach Plan: • Personalize my resume to the job description • Email a copy of my resume to Estell • Call Estell after one week to con fi rm that she received my application HR Coordinator at Touro University Arianne A. PROFILE PICTURE Talent Acquisition at Iridium Satellite Outreach Plan: • Personalize my resume to the job description • Email a copy of my resume to Arianne • Call Arianne after one week to con fi rm that she received my application
  • 5. GOALS Short Term: (Immediately After Graduation, 2023) • Obtain a manager role in my related fi eld ‣ I will obtain a Director of Marketing role within three months after graduation with my BS in Digital Marketing. Mid Term: (2028) • Full Service Marketing Agency ‣ By 2028, I will expand my current business Digital Moonshot into a full-service marketing agency that closes the digital divide between innovation and reality by utilizing a multimedia marketing strategy to connect clients with their customers generating $100,000 annually. Long Term: (2043) • Become A Grandma Millionaire ‣ In 2043, at the age of 68, I will have $1,000,000 in residual income to allow me and my husband to retire. We will spend our golden years visiting our kids, spoiling our grandkids, reaping the reward of a ful fi lling and rewarding life.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Adobe Suite SOFT HARD Novice / Adept / Expert Written and Visual Storytelling Novice / Adept / Expert Leadership Novice / Adept / Expert Communication Novice / Adept / Expert SEO SOFT HARD Novice / Adept / Expert Evaluating and Editing Websites Novice / Adept / Expert Mentoring Team Members Novice / Adept / Expert Con fl ict Management Novice / Adept / Expert
  • 7. I help business owners generate tra ffi c, lead, and revenue by leveraging the little-known digital marketing secrets that lower traditional advertising costs, saving clients an average of 1,000 dollars a year. PROMISE
  • 8. CREDENTIALS Work Experience: • Multimedia Content Creator, Xversant • Marketing Manager, Success By Media Education: • General Education AA, UVU 1996 • Digital Marketing B.S., Full Sail University 2023 Awards: • Course Director’s award in the Storytelling for Marketing class, FSU. Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Chloe Zubka Industry Experience: • Marketing Manager At Dr. Dabber Education: UNLV Bachelor’s Degree, Communication Leadership Experience: • Marketing Manager • Marketing Coordinator Skills and Pro fi ciencies: • Social Media - 2 endorsements • Digital Marketing- 9 endorsements • Marketing Strategy-9 endorsements Cheryln Gibbs Overall Online Presence: • Chloe is connected to 430 people on LinkedIn. Her image banner is customized of Las Vegas, but does not have a professional headshot. She has 27 published articles about Dr. Dabber. She is not active on social media and her LinkedIn URL is not customized. • Grade: Average, 50 out of 100 HEADSHOT Industry Experience: • Marketing Manager At Success By Media Education: UVU • Associates Degree, General Education Leadership Experience: • Managed a Team of 6 people at Success By Media • Managed a Team of 4 people at Xversant Skills and Pro fi ciencies: • Adobe Creative Suite -3 endorsements • Marketing - 6 endorsements • Social Media - 6 endorsements Overall Online Presence: • Cheryln has over 500 connections on LinkedIn. My image banner is customized and I have a headshot. I have 5 featured videos and my graphic design portfolio available for people to see. I am not active on Social media and my LinkedIn URL is not customized. • Grade: Average, 60 out of 100 Cheryln Gibbs Chloe Zubka
  • 10. COMPETITION Rene Durruthy Noteworthy Experience: • Marketing Director, JFK Financial, Inc • CoFounder, My Night Cap Cheryln Gibbs HEADSHOT HEADSHOT Industry Experience: • Digital Marketing Director, DTP Education: Full Sail University Bachelors Degree, Internet Marketing Skills and Pro fi ciencies: • SEO - 35 endorsements • Advertising - 30 endorsements • Digital Marketing - 19 endorsements Overall Online Presence: • Rene has over 500 connections on LinkedIn. His image banner is customized with no headshot. He has no published articles and he is active on social media. He does not have a customized URL • Grade: Superior, 70 out of 100 Industry Experience: • Marketing Manager At Success By Media Education: Utah Valley University • Associates Degree, General Education Leadership Experience: • Managed a Team of 6 people at Success By Media • Managed a Team of 4 people at Xversant Skills and Pro fi ciencies: • Adobe Creative Suite -3 endorsements • Marketing - 6 endorsements • Social Media - 6 endorsements Overall Online Presence: • Cheryln has over 500 connections on LinkedIn. My image banner is customized and I have a headshot. I have 5 featured videos and my graphic design portfolio available for people to see. I am not active on Social media and my LinkedIn URL is not customized. • Grade: Average, 60 out of 100
  • 11. BRAND POSITION I help business owners generate tra ffi c, leads, and revenue, so they can spend more time doing the things they love--and less time worrying about money. As a marketing manager with a specialty in multimedia, I leverage the little-known digital marketing secrets that lower traditional advertising costs, saving clients thousands of dollars every year. “CHERYLN”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Adobe Max on Demand ‣ Oct 26-Nov5 | Online • IMPACT 21 Internet Marketing Association ‣ Oct 1, 2022 | Las Vegas • Social Media Marketing World ‣ March 14-16 | San Diego, CA Digital Marketing • Primary Content: I am the Hero Archetype and I am going to write and produce content helps people learn self mastery. • Primary Tools: I am going to start a bi-weekly video cast on YouTube and then reuse that content to create a podcast, blog article, social media posts, etc. • Website: I will publish all of my content on my digital portfolio website and encourage people to like my content or visit my website to build brand awareness. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I am going to seek out a writing mentor that can help me with my personal blog and who has experience with SEO optimization. Jan 2022 Formal Education • Bachelors Degree from Full Sail University, 2023 • SEO certi fi cation: March 2022 • Website Fundamentals: May 2022 Technical Skills • Create a personal blog and optimize with SEO- Xversant, JANUARY 2022 • Join a Marketing team and curate digital library - Erica Peitler, DECEMBER 2021 • Build my personal brand awareness by posting on Social Media -Xversant, JANUARY 2022 Soft Skills • Build positive relationships, with colleagues and managers- Xversant, ongoing • Learn a new skill and complete a certi fi cate program LinkedIn Learning, MAY 2022 • Be open to feedback from classmates and instructors - FSU, January 2022
  • 14. CHERYLN GIBBS You know how most small business owners spend too much money on traditional advertising? Well, I leverage the little-known digital marketing secrets that lower traditional advertising costs, without paying for TV and radio spots. In fact, I developed and implemented marketing strategies for one of my clients that saved them thousands of dollars each year. “ Picture of You Goes Here
  • 15. REFERENCES 13, M. S. on M. (2021, June 30). 6 best bene fi ts of Digital Marketing (& Online Advertising). WebFX Blog. Retrieved October 29, 2021, from https://www.webfx.com/blog/ marketing/bene fi ts-of-digital-marketing/. Aubka, C. (2021, October 29). Chloe Zubka - Marketing manager - dr. dabber | linkedin. Linkedin. Retrieved October 29, 2021, from https://www.linkedin.com/in/chloe-zubka-122964107. Durruthy, R. (2021, October 29). René Durruthy - Director of Digital Marketing - DTP | LinkedIn. Linkedin. Retrieved October 29, 2021, from https://www.linkedin.com/in/rdurruthy. Editorial Team, I. (2021, March 31). Top marketing manager skills to have (and how to improve yours). Indeed Career Guide. Retrieved October 29, 2021, from https://www.indeed.com/ career-advice/resumes-cover-letters/marketing-manager-skills. Horoszowski, M. (2021, April 19). 5 great examples of smart goals for your career. MovingWorlds Blog. Retrieved October 29, 2021, from https://blog.movingworlds.org/5-great- examples-of-smart-goals-for-your-career/. Putnam, K. (2019, May 22). Brand quiz - kaye putnam: Psychology driven brand strategist. Kaye Putnam | Psychology Driven Brand Strategist. Retrieved October 27, 2021, from https://www.kayeputnam.com/brandality-quiz/. Suite, A. (2021, March 29). Adobe MAX 2021 | The creativity conference. Watch Max OnDemand. Retrieved October 29, 2021, from https://www.adobe.com/max.html. Terms, M. (2021, October 21). 2021-2022 Digital Marketing Conferences - the big list. Marketing Terms. Retrieved October 29, 2021, from https://www.marketingterms.com/ Quick search for: Digital+marketing. O*NET OnLine. (2021, October 29). Retrieved October 29, 2021, from https:// www.onetonline.org/ fi nd/quick?s=digital%2Bmarketing. Yourself, B. (2021, June 15). Personal brand statement examples & tips (2020). BrandYourself Blog | ORM and Personal Branding. Retrieved October 29, 2021, from https:// brandyourself.com/blog/how-tos/personal-brand-statement-7- winning-steps-to-creating-one/.