Andrew Stevens Portfolio 1 project

1. PERSONAL BRAND EXPLORATION
Andrew Stevens
Project & Portfolio I: Week 1
October 1, 2023

2. IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Market Research Analysts &
Marketing Specialists
• Search Marketing Strategists
• Data Scientists
BRAND ARCHETYPE - Being
under the Magician Archetype I
would find ways to innovate the
daily processes as well as establish
new ways to do things more
efficiently.
Marketing or Analyzing for Media and Communications
Picture Relevant
to Your Industry
Goes Here

4. Recruiters
TARGET AUDIENCE
Roy Kim
Outreach Plan:
• I will take an internship at a smaller event company to
gain experience before reaching out to work at Live
Nation
• I would use LinkedIn to message them
• If I do not receive a response to my initial message I
would reach out again two weeks after the initial
message
PROFILE
PICTURE Recruiter at Live Nation
Entertainment
Jenna Morfogen
Outreach Plan:
• I would look at the jobs available and tailor my resume
to whichever job I wanted to go for.
• I would use LinkedIn to message them.
• I would follow up with an email and attach my resume
to the email
PROFILE
PICTURE Recruiter at Disney
Cruiseline
Kristin Ray
Outreach Plan:
• I would look at the jobs available and match my resume
to whichever job I wanted to go for.
• I would use LinkedIn to message them.
• I would follow up with an email and attach my resume
to the email
PROFILE
PICTURE Recruiter at Royal Caribbean
Group

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Specific goal you want to achieve in short term.
‣I want to get a marketing or data analyst role in
the cruise industry.
Mid Term: (2030)
• Specific goal you want to achieve in mid-term.
‣I would like to be mid-level role.
Long Term: (2040)
• Specific goal you want to achieve in long term.
‣I would like to own my own company and
manage my own marketing firm.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Computer-Aided Design
SOFT
HARD
Novice / Adept / Expert
Microsoft Office Novice / Adept / Expert
Merchandising Novice / Adept / Expert
Industry Knowledge Novice / Adept / Expert
Social Media Marketing
SOFT
HARD
Novice / Adept / Expert
Customer Outreach Novice / Adept / Expert
Marketing Novice / Adept / Expert
Data Analyzing Novice / Adept / Expert

7. I help will help entertainment companies do
better marketing strategies by better
analyzing their consumer base through a
consumer-first focus.
PROMISE

8. CREDENTIALS
Work Experience:
• Merchandiser, Budweiser Jan 2020-
September 2021
• Tech II Rp Funding Center October 2021-
Jan 2023
Education:
• Lakewood Ranch Highschool 2014-2017
• Florida School of the Arts Design
Certificate 2020
• Title of Entertainment Business, B.S., Full Sail University (Exp. 2025)
Volunteer work:
• Volunteered at Easterseals Southwest Fl
for three summers working with
handicapped kids ages 7-11 helping them
on field trips.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Chad Bartlett
Industry Experience:
• Content Creator & Digital Content
Strategist Aug 2020-Pres
Education:
Full Sail University
• Bachelor of Science degree in Music Business
• Masters of Arts Degree in New Media Journalism
Leadership Experience:
• Created and operates a 32 thousand subscriber
YouTube channel.
Skills and Proficiencies:
• Skill 1 Talent management
• Skill 2 Video Production
• Skill 3 Canva
Andrew Stevens
Overall Online Presence:
• 358 connections, Custom Banner, good
headshot,detailed and full profile
• Grade: Average, 55 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Rp Funding Center- Tech II
• Oct 2021-Jan 2023
Education:
• Florida School of the Arts Scenic and Lighting Design
Certificate 2017-2020
• Saint Johns River State College-Associates degree
2017-2020
Leadership Experience:
• Trained part-timers at Rp funding center
• Training part-time associates at Lovesac
Skills and Proficiencies:
• Skill 1 Customer interactions
• Skill 2 Computer Aided Design
• Skill 3 Audio engineering
Overall Online Presence:
• 9 connections, no customer banner, a headshot is old,
not detailed profile
• Grade: Poor, 10 out of 100

10. COMPETITION
Maria DiGregorio
Industry Experience:
Brand Marketing Coordinator
at The Walt Disney Company
Education:
• Bachelors of Arts in Communication- Fairfield University
2017-2021
Leadership Experience:
• Brand Marketing Coordinator
Skills and Proficiencies:
• Skill 1 Project Management
• Skill 2 Brand Development
• Skill 3 Digital Marketing
Andrew Stevens
Overall Online Presence:
• 374 Connections, customized Banner, newer headshot,
detailed profile
• Grade: Average,75 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Rp Funding Center- Tech II
• Oct 2021-Jan 2023
Education:
• Florida School of the Arts Scenic and Lighting Design
Certificate 2017-2020
• Saint Johns River State College-Associates degree
2017-2020
Leadership Experience:
• Trained part-timers at Rp funding center
• Training part-time associates at Lovesac
Skills and Proficiencies:
• Skill 1 Customer interactions
• Skill 2 Computer Aided Design
• Skill 3 Audio engineering
Overall Online Presence:
• 9 connections, no customer banner, a headshot is old,
not detailed profile
• Grade: Poor, 10 out of 100

11. BRAND POSITION
For companies who need marketing services, I
provide an innovative approach to analyzing and
better-targeting markets because of my analytical
skills as well as first-hand experience from the
customer’s point of view.
“THE UNDERSTANDING”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• The American Marketing Associate
• Interactive Advertising Bureau
• Institute for Operations Research and the Management
Sciences
Digital Marketing
• Primary Content: I will publish more LinkedIn post that
accentuate my brand whether it be side projects or personal
goals I've met.
• Primary Tools: I will use LinkedIn and Facebook, where I will
post twice a month to help build brand awareness.
• Website: I will update my site monthly and have a section that
showcases everything I am working on.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will be seeking a mentor who has worked in the
entertainment industry in the marketing division for at
least 10 years. I would hope they are in their 30s so
there isnt too much of a generational gap.
Formal Education
• Full Sail Entertainment Business Bachelors-2025
• Google Analytic Certification-by 2026
Technical Skills
• Getting Microsoft certified , Jan 2024
• LinkedIn Learning certifcation for social media Jun 2024
• Google Data Analytic Certification- Jun 2024-Dec 2024
Soft Skills
• Customer outreach, Lovesac Dec 2023
• Marketing, Lovesac 2024
• Communication, Lovesac 2024

14. YOUR NAME
You know most companies’ customer outreach is outdated and ignored?
Well, what I do is innovate and ask different questions that customers are
more willing to answer. In fact, I have created new customer outreach
scripts for my current job that have seen increased customer response.
Picture of You
Goes Here

15. REFERENCES
Barone, A. (n.d.). Marketing strategy: What it is, how it works, how to create
one. Investopedia. https://www.investopedia.com/terms/m/marketing-
strategy.asp
Hard skills vs. soft skills: What’s the difference? Coursera. (n.d.).
https://www.coursera.org/articles/hard-skills-vs-soft-skills
OpenAsset. (2023, May 22). Technical skills every marketer needs.
https://openasset.com/blog/technical-skills-every-marketer-needs/
7 industry-recognized social media marketing certifications + how to get one.
Coursera. (n.d.-a). https://www.coursera.org/articles/social-media-
marketing-certification
Google Data Analytics. Coursera. (n.d.-b). https://www.coursera.org/google-
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US__ter--
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LinkedIn learning: Online courses for creative, technology, business skills.
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bNKIURtI2h_QNz74P2tzT2-
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10 best entry-level marketing jobs and where to find them: Marketer milk. RSS.
(n.d.). https://www.marketermilk.com/blog/entry-level-marketing-jobs