David Compton is exploring his personal brand and career path in digital marketing. He has experience in the US Army and raising a family. His skills include growing social media accounts and he wants to use his passion and creativity to help brands. His short term goals are to grow his Instagram followers and obtain a manager role in the long run. He provides comparisons to other professionals and outlines his credentials, skills, and professional development plans to strengthen his personal brand and career in digital marketing.

1. PERSONAL BRAND EXPLORATION
David Compton
Project & Portfolio I: Week 1
May 8th, 2021

2. Perseverance is the name of my game. I strive
through tough times to see the positive side of
things and come out stronger on the other side.
Through my past experiences in the Army and
raising five children, I have learned that patience
and hard work are the keys to guaranteeing
success in life. I try to live by those words daily
and put everything in perspective. My skillset lies
in growing social media accounts on all popular
platforms to gain views and likes while
simultaneously giving visibility to brands. My
strength comes from my family and my passion
for life and personal growth.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Web and Digital Interface Designers
• Marketing Managers
• Advertising and Promotions Managers
BRAND ARCHETYPE - Being a caregiver
and a creator, I can thrive in a business
environment. Providing a thoughtful approach
combined with creative touches creates a
powerhouse of new ideas and unique solutions
to problems. I listen to my coworkers and work
out problems to help everyone feel comfortable
and proud of their work.
Marketing Manager for Digital Marketing
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: Bachelors degree, female, 40+ years of age, and
white.
• PSYCHOGRAPHICS: career-oriented, enjoys dinners out, likes leisure
activities, self-care, family oriented, active on social media.
• IDEAL AUDIENCE MEMBERS: Sam Ingber - CEO of Brookestone
Management
• Kelli Verdi - Marketing Director of PCG Digital
• Chris Walter- Senior VP of Central
Hiring Managers at Brookestone Management
TARGET AUDIENCE

5. GOALS
Short Term: (2022)
‣I want to grow my social media presence on
Instagram to 20,000 followers in the next
year by posting more often and creating
interesting content. I am currently at 11,000.
Mid Term: (2029)
‣I want to achieve a managerial position at a
social media marketing firm.
Long Term: (2040)
• By 2040, I’d like to open my own social media
marketing firm and have at least 5 active clients.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Proficient in Facebook for Business 85%
Microsoft Outlook 90%
Critical Thinking 95%
Active Listening 90%
SOFT
HARD
Video Editing Software 60%
CRM Software 40%
Public Speaking 60%
Social Perceptiveness 70%
SOFT
HARD

7. I help my clients do extraordinary things
by bringing their perspective audience
within their reach.
PROMISE

8. CREDENTIALS
Work Experience:
• Security Supervisor - LMS Security
• Environmental Specialist - Lawes
Environmental
• US Army - E5 Transportation
Supervisor
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2022)
Leadership Roles:
• Team Leader in the US Army

9. COMPETITION
Amanda Gagliano
Industry Experience:
• Industry experience goes here
Education:
• The College of New Jersey (2013)
Leadership Experience:
• Prestige Sales Manager 2019-2020
• Manager 2021
Skills and Proficiencies:
• Autodesk Maya - 6 endorsements
• 3D Modeling - 6 endorsements
• Character Rigging - 6 endorsements
David Compton
Overall Online Presence:
• How many connections? 186 Connections, banner
image customized? No, professionalism of
headshot? 5/10, how detailed is the profile? No
personal touches, published articles? No, active on
other social media? yes, is their LinkedIn URL
customized? No.
• Grade: Poor, Average, or Superior?, 65 out of 100
Industry Experience:
• Social Media Marketing for LNG
Education:
• Bachelors Degree in Digital Marketing (2022)
Full Sail University
Leadership Experience:
• Supervisor to 20+ people as Team Leader in the US
Army
• Supervisor to multiple teams as Security Supervisor
Skills and Proficiencies:
Overall Online Presence:
• How many connections? 16 connections, banner
image customized? No, professionalism of
headshot? 3/10, how detailed is the profile? Not very
detailed, published articles? No, active on other
social media? No, is their LinkedIn URL customized?
No.
• Grade: Poor, Average, or Superior? Poor 25 out of
100

10. COMPETITION
Khaleem Catten
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
David Compton
Industry Experience:
• Director of Brand Marketing
• Visual Brand Marketer
• Computer Network specialist
Education:
• Education experience goes here
Skills and Proficiencies:
• Videography
• Video Editing
• Video Production
Overall Online Presence:
• How many connections? 50 Connections, banner
image customized? No, professionalism of
headshot? 10/10, how detailed is the profile?
minimally, published articles? No, active on other
social media? Unsure, is their LinkedIn URL
customized? No.
• Grade: Poor, Average, or Superior?, 50 out of 100
Industry Experience:
• Social Media Marketing for LNG
Education:
• Bachelors Degree in Digital Marketing (2022)
Full Sail University
Leadership Experience:
• Supervisor to 20+ people as Team Leader in the US
Army
• Supervisor to multiple teams as Security Supervisor
Skills and Proficiencies:
Overall Online Presence:
• How many connections? 16 connections, banner
image customized? No, professionalism of
headshot? 3/10, how detailed is the profile? Not very
detailed, published articles? No, active on other
social media? No, is their LinkedIn URL customized?
No.
• Grade: Poor, Average, or Superior? Poor 25 out of
100

11. BRAND POSITION
For hiring managers who need a hard worker
with heart, I provide a dedication unmatched
by my passion for marketing because I learned
the value of hard work and the importance of
kindness while serving seven years in the US
Army.
“DAVE”

12. NETWORKING & MARKETING
Industry Events & Organizations
• 2021 New Jersey Digital Marketing Conference
‣ June 21st, 2021 | Monmouth University, NJ
• DigiMarCon East 2021
‣ May 15-16, 2021 | NYC
• Spring Pop Up Shop Marketing & Networking Event
‣ May 16th, 2021 | NYC
Digital Marketing
• Primary Content: I will begin to write a blog filled with rich,
fun content that will allow me to express myself
professionally online. Sending out similar content online
through various social media platforms will be essential to
help widen my reach on social media.
• Primary Tools: I will use a Wordpress blog as well as social
media sites such as, Facebook, LinkedIn, and Instagram.
• Website: I will pull some information learned from
creating my portfolio to real world impact.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I’d like to find a mentor that is an expert in the
digital marketing world. Est. relationship by 2022
Formal Education
• Full Sail University - Bachelors Degree in Digital
Marketing (2022)
Technical Skills
• Become proficient in Google Analytics - Via
LinkedIn.com, 12/22
• Learn Facebook Ads - Via Facebook.com, 06/2022
Soft Skills
• Work on multi-tasking and organization, 12/22
• Public speaking - Via zoom.com 8/22

14. David Compton
• Do you want to know how to grow your
social media pages to incredible new
heights? I can give you the visibility your business needs to
reach new milestones in visibility with my expertise in social
media marketing. I will grow your following on Instagram by
40 followers a day minimum starting the very first day.
“

15. REFERENCES
Amanda Gagliano| LinkedIn. (n.d.). Retrieved from https://www.linkedin.com/in/
amanda-gagliano/
DigiMarCon east 2022 · New York City, Ny · April 21 - 22, 2022 · digital marketing,
media and advertising Conference & Exhibition. (n.d.). Retrieved May 12,
2021, from https://digimarconeast.com/
Human resources manager demographics. (2021, April 30). Retrieved May 12, 2021,
from https://www.zippia.com/human-resources-manager-jobs/demographics/
Khaleem Catten| LinkedIn. (n.d.). Retrieved from https://www.linkedin.com/in/
soldieroflife/
Linkedin learning: Online courses for {:categoryname}. (n.d.). Retrieved May 12,
2021, from https://www.linkedin.com/learning/subscription/topics/google-
analytics
Meredith, A. (2019, August 08). How to use psychographics in your marketing: A
beginner's guide. Retrieved May 12, 2021, from https://blog.hubspot.com/
insiders/marketing-psychographics
Monmouth university, West Long Branch, eventseeker. (n.d.). Retrieved May 12, 2021,
from https://eventseeker.com/venue/1189188-monmouth-university-west-long-
branch
PCG digital hiring paid social media specialist in TINTON Falls, New Jersey, United
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view/2533462422/?trk=li_ziprecruiter_Global_careers_jobsgtm_2cb08541-
ab18-42ec-8332-436d3c6b84f8_job-
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jIkHVXxaITJeRL4LGLaAgSR3UPjM_HZN8qoPPOjjStm2cDHPXEMnZgb2
CLCNvQW5hoePciOX-kZZHtfVxQk9EUlX3hG-BLg&ccuid=31103653627
Social media COORDINATOR job in Howell Township, NJ at brookstone
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www.ziprecruiter.com/jobs/brookstone-management-2446350a/social-media-
coordinator-9c06618d?lvk=22Cij4RblkHA5AAQiilk7A.--M0z3E3viZ
Social media Management specialist job in Neptune City, NJ at central Garden & pet -
Dog/Cat Segment. (n.d.). Retrieved May 12, 2021, from https://
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social-media-management-specialist-37da73d9?
lvk=EU6pQEU33FEAKjj4GJTxCw.--M08HC5XHN
Spring pop up shop marketing & networking event. (n.d.). Retrieved May 12, 2021,
from https://www.eventbrite.com/e/spring-pop-up-shop-marketing-networking-
event-tickets-145330069149
Summary report FOR: 11-2011.00 - advertising and PROMOTIONS MANAGERS.
(n.d.). Retrieved May 12, 2021, from https://www.onetonline.org/link/
summary/11-2011.00
Summary report FOR: 11-2021.00 - marketing managers. (n.d.). Retrieved May 12,
2021, from https://www.onetonline.org/link/summary/11-2021.00
Summary report for: 15-1255.00 - web and digital interface designers. (n.d.). Retrieved
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15-1255.00#TechnologySkills