A piece of my Marketing Work for Full Sail University.

1. PERSONAL BRAND EXPLORATION
Rayane Frah
i
Project & Portfolio I: Week
1
06/06/21

2. Growing up I’ve always liked business. I found it
fun to try to convince someone to buy a product
and as a reward for my efforts I get a monetary
value given back to me. I majored in marketing
to try to learn more about how to sway a persons
mind to buy a product of service that I would be
selling. Another idea that interested me is social
media and how important that is to a business. I
have even started my own business and made
some sales which was some good experience.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles
:
• Online Merchan
t
• Marketing Manage
r
• Social Media Manage
r
BRAND ARCHETYPE - I care
about the consumers needs and
wants, so I will take feedback from
the consumer to further develop my
product.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: Kids,Teens,
and Adults ages 7+.
• PSYCHOGRAPHICS: Athletic
people who enjoy the sport of
basketball and enjoy having
reliable products.
• IDEAL AUDIENCE MEMBERS:
Schools, The NBA, Personal Use.
[CATEGORY of PEOPLE at [SPECIFIC Co.]
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Speci
fi
c goal you want to achieve in short term
.
‣ Within the
fi
rst year I want to open a business
and succeed in a positive income and gain
more experience in the
fi
eld.
Mid Term: (2023-2026
)
• Speci
fi
c goal you want to achieve in mid term
.
‣ Within 1-3 years I would like to have gained
enough experience to where I can run a
successful business and also run the
marketing for the business.
Long Term: (2027-2032
)
• Speci
fi
c goal you want to achieve in long term
.
‣ Within 5 years of experience I want to have
multiple businesses which can bring in a
multitude of income streams.

6. SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
The Ability to Write Well 45%
Be Persuasive 15%
Strong Research Skills 15%
Social Media Skills 25%
SOFT
HARD
Public Speaking Skills 60%
Organization Skills 15%
Be an Active Listener 10%
Keep up with Social Trends 15%
SOFT
HARD

7. I will offer the best products of the highest
quality with money back guarantee on any
problem.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience
:
• I’ve worked at restaurants and as a
delivery driver, so I have experience
talking to people.
• I ran multiple online businesses selling
products and services
Education:
• Digital Marekting Bachlors Degree
• Digital Marketing, B.S., Full Sail University (Exp. YEAR)
Awards:
• I’ve earned quite a bit of income from my
past businesses which I reinvested into
stocks.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Marwan Elsaid
Industry Experience
:
• Works for Dvora
Education
:
• Marketing Major
Leadership Experience
:
• Works for a company called Dvora and interns for
marketing
Skills and Pro
fi
ciencies
:
• Great people skills
• Great Networking skills
Overall Online Presence
:
• 354 connections, no banner image or headshot. Not
active on other social media
.
• Grade: Poor, 20 out of 100
HEADSHOT
Rayane Frahi
Industry Experience
:
• Personal experience and work studies
Education
:
• Batchlors in Digital Marketing
Leadership Experience
:
• I have run my on business with one other partner and I
invest in stocks
Skills and Pro
fi
ciencies
:
• Im great at talking to people because I am pretty
outgoin
g
• I already have experience running a busines
s
• Im creative so I can come up with many different ideas
Overall Online Presence
:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized
?
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMPETITION
Kareem Hassan
Noteworthy Experience
:
• Runs his now business will investing into stocks
Rayane Frahi
HEADSHOT HEADSHOT
Industry Experience
:
• Worked for Dvora
Education
:
• Sophomore for
fi
nance
Skills and Pro
fi
ciencies
:
• Communication Skill
s
• Good with computer
s
• Pervasive Ability
Overall Online Presence
:
• 4 connections on linkedin. Has a professionalism
headshot. Not that detail. Instagram, Snapchat,
Facebook, Twitter.
• Grade: Poor, 15 out of 100
Industry Experience
:
• Personal experience and work studies
Education
:
• Batchlors in Digital Marketing
Leadership Experience
:
• I have run my on business with one other partner and I
invest in stocks
Skills and Pro
fi
ciencies
:
• Im great at talking to people because I am pretty
outgoin
g
• I already have experience running a busines
s
• Im creative so I can come up with many different ideas
Overall Online Presence
:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized
?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
For [teens and adults] who [can’t afford to keep
buying basketballs], I provide [THE MOST
RELIABLE BASKETBALLS] because [THEY ARE
PROVEN TO LAST FOR A REALLY LONG TIME.]
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• Marketing Exchange
‣ Scottsdale, Arizona February 22nd-24t
h
• Social Media Marketing World
‣ San Diego, California – February 28, March 1 and
March 2, 202
1
• Ad World
‣ Online – May 3 – 5, 2021
Digital Marketing
• Primary Content: I want to post on Instagram and Youtube
.
• Primary Tools: I will post on Instagram, Youtube, Twitter,
Twitch, Etc
.
• Website: I will continue to grow and establish my digital
portfolio.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Someone who’s done want I want to. Someone who’s
had experience in the
fi
eld and can teach me all they
know.
Formal Education
• Digital Marketing Major
Technical Skills
• Being able to tal
k
• Being able to run a social medi
a
• Being able to understand peoples wants and needs
Soft Skills
• Being able to follow social trends up to dat
e
• Being willing to try new thing
s
• Learning from peers and feedback

14. Rayane Frahi
You know that there is a limited source of long lasting
reliable? Well, what I do is provide high quality long lasting basketballs that
won’t wear and tear. In fact, look at this right here.
“

15. REFERENCES
“Top 15 Social Media Events for 2021.” In
fl
uencer Marketing Hub, 14 Dec. 2020,
in
fl
uencermarketinghub.com/social-media-events/.
“Log In or Sign Up.” LinkedIn, www.linkedin.com/.
“Quick Search for: Marketing.” O*NET OnLine, www.onetonline.org/
fi
nd/quick?
s=marketing.
Https://Coschedule.com/Blog/Marketing-Skills.