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McClelland's theory of needs
David McClelland's motivational model identifies three primary motivators: achievement, affiliation, and power, which influence individual behaviors and workplace dynamics. Each type has distinct preferences for feedback and work environments, such as achievement-focused individuals thriving on challenging goals and power-motivated people preferring leadership roles. The model has faced criticism for being time-consuming and difficult to measure accurately.
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McClelland's theory of needs
- 4. Nazmun Nahar B1405158 Navin Iqbal B1405127 SamihaBinte Muhammad B1405124 Naim Noor Arnob B1405058 Myisha Bushra B1405088 Faiza Adiba B1405112
- 5. Psychologist David McClellandproposed this motivational model in the 1960’s in his book The Achieving Society
- 6. Every person hasone of three main driving motivators: the needs for achievement, affiliation, or power
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- 10. Takes calculated risks toaccomplish their goals Likes to receiveregular feedback on their progress and achievements Has a strong need to set and accomplish challenging goals Often likes to work alone 03 02 01 04
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- 16. 50% 50% Risk is simply dummytext. Uncertainty People motivated by Achievements - Givingthem Challenging jobs Keepingthem engaged givingfair and balanced Feedback
- 17. 10% 10% Risk is simply dummytext. Uncertainty People motivated by Affiliations - Integrating them witha team Givingmild works givingFeedback in private
- 18. 70% 90% Risk is simply dummytext. Uncertainty People motivated by Power - Givingthem the charge Givingthem ‘negotiations’ works Givingdirect Feedback
- 19. GLOBAL DISTRIBUTION OF THENEEDS……
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- 21. CRITICISM OF THETHEORY……
- 22. Time consuming Expensive Ineptin Measuring
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