McClelland's theory of needs
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This is a motivation theory proposed by David McClelland in 1960 which carries a lot of significance till date
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McClelland's theory of needs
- 4. Nazmun Nahar B1405158 Navin Iqbal B1405127 Samiha Binte Muhammad B1405124 Naim Noor Arnob B1405058 Myisha Bushra B1405088 Faiza Adiba B1405112
- 5. Psychologist David McClelland proposed this motivational model in the 1960’s in his book The Achieving Society
- 6. Every person has one of three main driving motivators: the needs for achievement, affiliation, or power
- 10. Takes calculated risks to accomplish their goals Likes to receiveregular feedback on their progress and achievements Has a strong need to set and accomplish challenging goals Often likes to work alone 03 02 01 04
- 14. 01 02 03 04
- 16. 50% 50% Risk is simply dummy text. Uncertainty People motivated by Achievements - Givingthem Challenging jobs Keepingthem engaged givingfair and balanced Feedback
- 17. 10% 10% Risk is simply dummy text. Uncertainty People motivated by Affiliations - Integrating them witha team Givingmild works givingFeedback in private
- 18. 70% 90% Risk is simply dummy text. Uncertainty People motivated by Power - Givingthem the charge Givingthem ‘negotiations’ works Givingdirect Feedback
- 19. GLOBAL DISTRIBUTION OF THE NEEDS……
- 21. CRITICISM OF THE THEORY……
- 22. Time consuming Expensive Inept in Measuring
- 24. Thank you