A PDF copy of my current Resume

1. Paul O’Sullivan
2142 W 1st Avenue, Vancouver, BC, Canada
604-356-5715 | paulosullivanucc@gmail.com | ie.linkedin.com/in/paulosullivanucc
SUMMARY
Graduated top of the class with a Masters in Food Marketing. Outgoing, personable, with a strong ability
to engage with others. Experience in project management roles, excellent attention to detail and
competent presentation skills. Essential values include social responsibility and a positive environment.
EXPERIENCE
JUNIOR MANAGER | SAGE RESTAURANT, MIDLETON, CO.CORK, IRE. | MAY 2014 – JANUARY 2017
MANAGEMENT EXPERIENCE:
- Supported management on a daily basis. Responsible for developing, communicating and
implementing new procedures. Conducted daily administration duties, including reservations.
- Responsible for staff supervision and training, developing supplier relationships, preparation of
financial reports and conducting daily bank lodgements.
CUSTOMER RELATIONSHIP MANAGEMENT
- Assisted customers with queries/complaints, ensuring issues are addressed accordingly.
- Introduced new procedures which resulted in a 50% increase in bottled water sales per month.
EVENT MANAGEMENT
- Collaborated with suppliers to organise an event promoting Organic, Biodynamic, and Natural wine.
Advertised the event, managed ticket sales, and arranged a guest speaker from the winery.
BAR MANAGER | MAD MONK, MIDLETON, CO.CORK, IRE. | NOVEMBER 2012 – MAY 2014
MANAGEMENT EXPERIENCE:
- Responsible for the establishment of a craft beer bar in a new market. Recruited talent, educated them
on craft beer, and developed sales techniques to convert customers from conventional beer.
- Evaluated product performance and customer responses to adjust the offering and improve sales.
- Fostered a close relationship with Irish Distillers Pernod Ricard, and were subsequently selected as
the first bar in Midleton to be invited to the Irish Whiskey Academy.
EVENT MANAGEMENT:
- Planned and promoted the Mad Monk Easter Beer Festival. Liaised with local media to raise
awareness of the event in addition to a strong social media campaign. Organised entertainment, event
merchandise, and also Midleton’s inaugural Bratwurst Eating Competition.
SOCIAL MEDIA MARKETING:
- Administrated the Facebook and Twitter accounts for the pub. Responded to customer messages and
organically promoted upcoming events through engaging content.
- Achieved a 250% increase in Facebook reach in twenty-four hours resulting from the handling of a
customer complaint.

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EDUCATION
MSC IN FOOD MARKETING | JANUARY 2017 | UNIVERSITY COLLEGE CORK, IRELAND.
RESULT: FIRST CLASS HONORS (1.1)
CORE MODULES:
- Advanced Food Consumer Behaviour - Food Marketing & Channel Theory
- Food Research Management & Methods - Quantitative Techniques & Analysis
- Consumer Behaviour & Relationship Marketing - Strategic Food Marketing
- Food Marketing Channel Analysis
PROJECT WORK:
RESEARCH DISSERTATION: CATEGORISATION THE CRAFT BEER PRODUCT ASSORTMENT (RESULT: 88%):
- Designed a qualitative study to analyse the consumer categorisation process of the craft beer product
assortment in off-trade retail.
- Conducted a number of in-depth interviews which included a product sorting exercise.
- Utilising this data, a variety of product assortments were constructed to assess different category
structures.
- Shopper response to the various structures was evaluated through several intercept interviews.
- Category management implications were identified, and marketing recommendations were proposed.
PRESENTATION ON SPORTS NUTRITION PRODUCTS TO MUSGRAVE’S (RESULT: 89%):
- Led a research project on the Sports Nutrition products market to determine the feasibility and
potential opportunity for a private-label range of “protein-products” for Musgrave’s Retail Partners
(http://www.musgravegroup.com).
- Developed a range of products based on market analysis, and proposed a strategic marketing plan to
support the new product launch.
- Presented the proposal to Musgrave’s Head of Own-Label Products and Head of Loyalty at their
headquarters, for which our team was awarded the highest result.
HONOURS BUSINESS DEGREE | SEPTEMBER 2010 | CORK INSTITUTE OF TECHNOLOGY, IRELAND
RESULT: SECOND CLASS HONOURS GRADE ONE (2.1)
CORE MODULES:
- Business Marketing Environment - Entrepreneurship - Business Ethics
- Business Ethics - Strategic Management - International HRM
BBS RECREATION & LEISURE MANAGEMENT | SEPT. 2009 | CORK INSTITUTE OF TECHNOLOGY, IRELAND
RESULT: SECOND CLASS HONOURS GRADE ONE (2.1)
SKILLS & QUALIFICATIONS
- Proficient in Microsoft Office Packages.
- Class 5 BC Drivers Licence.
- Social Media: Facebook, Twitter, Instagram, Snapchat
- Qualified NCEF Gym Instructor and EFA Personal Trainer.
- Emergency First Respondent Certification