The document is a resume for Paul O'Sullivan, who has over 10 years of experience in the food and beverage industry, including his current role as an Inside Sales Representative for Arterra Wines Canada. He recently earned a Master's degree in Food Marketing from University College Cork, where his dissertation focused on strategies to increase craft beer sales.

1. Paul O’Sullivan
205-1330 Pendrell St., Vancouver, BC, Canada
604-356-5715 | paulosullivanucc@gmail.com | ie.linkedin.com/in/paulosullivanucc
SUMMARY
Sales Representative with Arterra Wines Canada who recently graduated with first class honors in a
Masters in Food Marketing. Having developed a strong passion for craft beer while working in
the food & beverage industry for over 10 years, my research dissertation explored strategies to
increase craft beer sales with a focus on off-trade retail and private liquor stores.
EXPERIENCE
INSIDE SALES REPRESENTATIVE | ARTERRA WINES CANADA, VANCOUVER, CANADA | JUNE 17’ – PRESENT
- Directly responsible for ensuring cases of inventory are delivered to customers throughout BC in
multiple trade channels, while cultivating and driving sales within targeted strategic initiatives.
- Key role of managing, selling, and planning for multiple channels primarily independent retailers
and On-Premise accounts. Responsible for upselling products, especially products on LTO.
- Provide service, support, and communication to the BC Sales Teams, Management Teams, and
customers of multi trade channel groups in regards to daily sales activity and customer satisfaction
- Responsible for preparation of Mid-Month Reports for the Western Canada Sales Director.
- Proven record of growing sales by fostering relationships with key decision makers in the BC market.
DISTRIBUTION SERVICE REP | DIRECT TAP | VANCOUVER, CANADA | APRIL 17’ – MAY 17’
CUSTOMER SERVICE, DELIVERIES & LEAD GENERATION
- Main point of contact between our customers and our back office. Customers include various Craft
Breweries, Restaurants, Bars, Liquor Stores and independent businesses. Functions include handle
customer queries about products and sourcing leads for our sales team to acquire additional business.
UNDERWRITER ASSISTANT | WAWANESA INSURANCE | VANCOUVER, CANADA | MARCH 17’ – APRIL 17’
DATA ENTRY & OFFICE ADMINISTRATION
JUNIOR MANAGER | SAGE RESTAURANT, MIDLETON, CO.CORK, IRE. | MAY 2014 – JANUARY 2017
MANAGEMENT & STAFF DEVELOPMENT:
- Acted as the intermediary between a team of 25 employees and our Manager and Director.
Responsible for screening queries and complaints on behalf of our Manager and Director and
scheduling meetings as needed. Handled new employee training and responsible for ensuring all staff
were trained in operating coffee machines and draught beer systems to guarantee product quality.
FOOD, BEVERAGE, & EVENT ORGANISATION:
- Managed our beverage offering by consistently analysing sales reports, evaluating product
performance and consulting suppliers to augment our offering, increase sales and deliver value.
- Collaborated with suppliers in organising an event to promote Organic, Biodynamic, and Natural
wine. Lead marketing activities for the event, and arranged a guest speaker from a Spanish winery.

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BAR MANAGER | MAD MONK, MIDLETON, CO.CORK, IRE. | NOVEMBER 2012 – MAY 2014
MANAGEMENT, EVENT ORGANISATION, & MARKETING:
- Successfully managed the launch of a Craft Beer Gastro-Pub. Recruited and trained a team of 12 on
products and sales techniques to convert customer from mainstream beers to craft beer.
- Organised many events aimed at boosting our brand exposure, including a home-brew club and
Easter Beer Festival. Sourced merchandise for these events which increased income and awareness.
- Differentiated our offering through superior customer service and developing genuine relationships.
EDUCATION
MSC IN FOOD MARKETING | JANUARY 2017 | UNIVERSITY COLLEGE CORK, IRELAND.
RESULT: FIRST CLASS HONORS (1.1)
CORE MODULES:
- Food Marketing & Channel Theory - Food Marketing Channel Analysis
- Food Research Management & Methods - Quantitative Techniques & Analysis
- Consumer Behaviour & Relationship Marketing - Strategic Food Marketing
PROJECT WORK:
RESEARCH DISSERTATION: CATEGORISATION THE CRAFT BEER PRODUCT ASSORTMENT (RESULT: 88%):
- Designed, planned, and conducted a mixed-method study to investigate the consumer shopping and
categorisation processes of purchasing craft beer from private liquor stores and retailers.
- Utilised a variety of data collection techniques, including in-depth interviews, triadic/sorting
exercises, and intercept interviews. Secondary research was utilised for further depth.
- Using Excel and SPSS, analysed findings and reached a set of category management recommendations
to improve the craft beer shopping experience and add supplementary shopper value.
PRESENTATION ON SPORTS NUTRITION PRODUCTS TO MUSGRAVE’S (RESULT: 89%):
- Led a research project on the SNP’s market to determine the feasibility of a private-label range of
“protein-products” for Musgrave’s Retail Partners (http://www.musgravegroup.com).
- Based on market analysis, developed a range of product concepts and marketing strategy which were
presented to the Musgraves Head of Own-Label and Loyalty at their corporate headquarters.
HONOURS BUSINESS DEGREE | SEPTEMBER 2010 | CORK INSTITUTE OF TECHNOLOGY, IRELAND
RESULT: SECOND CLASS HONOURS GRADE ONE (2.1)
CORE MODULES:
- Business Marketing Environment - Entrepreneurship - Business Ethics
- Business Ethics - Strategic Management - International HRM
BBS RECREATION & LEISURE MANAGEMENT | SEPT. 2009 | CORK INSTITUTE OF TECHNOLOGY, IRELAND
RESULT: SECOND CLASS HONOURS GRADE ONE (2.1)
SKILLS & QUALIFICATIONS
- Proficient in Microsoft Office, Google Docs & Analytics, and Database Packages such as SPSS, and SQL.
- Class 5 BC Drivers Licence, with over 10 years no-claims driving experience.
- Qualified NCEF Gym Instructor and EFA Personal Trainer. Avid Outdoor Adventurer.
- Member of various Sports clubs, currently a member of the Vancouver - Irish Sport and Social Club.