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Recent graduate of University College Cork, seeking an opportunity to begin a career within the food industry. Through academic coursework, I have worked on a number of projects focused on analyzing market trends, identifying opportunities, and developing corporate strategies. One such project explored the feasibility of private-label sports nutrition products for the Musgrave's Group and presenting our product concept and marketing strategy to the Musgraves Heads of Own-Label and Loyalty. My Research Dissertation explored the Consumer Categorization Processes and Shopping Experience of purchasing Craft Beer from Off-Trade Retail stores. Using a mixed-method research approach, I develo...