Paul O'Sullivan is currently an Inside Sales Representative at Arterra Wines Canada. He recently earned his Master's degree in Food Marketing from University College Cork, where his research focused on strategies to increase craft beer sales. He has over 10 years of experience in the food and beverage industry, including roles managing restaurants and bars in Ireland.

1. Paul O’Sullivan
2142 W 1st Avenue, Vancouver, BC, Canada
604-356-5715 | paulosullivanucc@gmail.com | ie.linkedin.com/in/paulosullivanucc
SUMMARY
Inside Sales Representative at Arterra Wines Canada who recently graduated with first class honors in
a Masters in Food Marketing. Having developed a strong passion for craft beer while working in the
food & beverage industry for over 10 years, my research dissertation explored strategies to increase
craft beer sales with a focus on off-trade retail and private liquor stores.
EXPERIENCE
INSIDE SALES REPRESENTATIVE|ARTERRAWINESCANADA,VANCOUVER,CANADA|JUNE 17’ –PRESENT
- Directly responsible forensuring cases of inventory are delivered to customers throughout BC in
multiple trade channels, while cultivating and driving sales within targeted strategic initiatives.
- Key role of managing, selling, and planning formultiple channels primarily independent retailers and
On-Premise accounts. Responsible for upselling products, especially those of LTOand WPP.
- Provideservice, support, and communication tothe BC Sales Teams, Management Teams, and
customers of multi trade channel groups in regards to daily sales activity and customer satisfaction
- Responsible fortracking sales data, recording performance to plan and preparing reports for key
internal stakeholders. Main representative forRural Agency Stores, conductsales calls weekly.
DISTRIBUTION SERVICE REP |DIRECTTAP |VANCOUVER,CANADA | APRIL17’ – MAY 17’
CUSTOMER SERVICE, DELIVERIES & LEAD GENERATION
- Main point of contactbetween our customers and our backoffice.Customers include various Craft
Breweries, Restaurants, Bars, Liquor Stores and independent businesses. Functions include handle
customer queries about products and sourcing leads for our sales team to acquire additional business.
UNDERWRITER ASSISTANT|WAWANESAINSURANCE |VANCOUVER,CANADA|MARCH 17’ – APRIL17’
DATA ENTRY & OFFICE ADMINISTRATION
JUNIOR MANAGER | SAGE RESTAURANT,MIDLETON,CO.CORK,IRE.| MAY 2014 – JANUARY 2017
MANAGEMENT & STAFF DEVELOPMENT:
- Acted as the intermediary between customers/staff/suppliers and our Manager and Director.
Responsible forscreening queries and complaints on behalf of our Manager and Director and
scheduling meetings as needed. Handled new employee training and responsible for ensuring all staff
were trained in operating coffeemachines and draught beer systems to guarantee product quality.
FOOD,BEVERAGE, & EVENT ORGANISATION:
- Managed our beverage offering by consistently analysing sales reports, evaluating product
performance and consulting suppliers to augment our offering, increase sales and deliver value.
- Collaborated withsuppliers in organising an event to promote Organic, Biodynamic, and Natural
wine. Lead marketing activitiesfor the event, and arranged a guest speaker from a Spanish winery.

2. Page 2
BAR MANAGER | MADMONK,MIDLETON,CO.CORK,IRE.| NOVEMBER 2012– MAY 2014
MANAGEMENT, EVENT ORGANISATION, &MARKETING:
- Successfully managed the launch of a Craft Beer Gastro-Pub in a new market. Recruited and trained
staff on products and sales techniques to convertcustomer from mainstream beers to craftbeer.
- Organised various events aimed at boosting our brand exposure, including a home-brew club and
Easter Beer Festival. Sourced merchandise forthese events which increased income and awareness.
- Differentiated our offering through superior customer service and developing genuine relationships.
EDUCATION
MSC IN FOODMARKETING | JANUARY 2017 | UNIVERSITY COLLEGECORK,IRELAND.
RESULT: FIRST CLASS HONORS (1.1)
CORE MODULES:
- Food Marketing & Channel Theory - Food Marketing Channel Analysis
- Food Research Management & Methods - Quantitative Techniques & Analysis
- Consumer Behaviour & Relationship Marketing - Strategic Food Marketing
PROJECT WORK:
RESEARCH DISSERTATION: CATEGORISATION THE CRAFT BEER PRODUCT ASSORTMENT (RESULT:88%):
- Designed, planned, and conducted a mixed-method study toinvestigate the consumer shopping and
categorisation processes of purchasing craft beer from off-traderetailers.
- Utilised a variety of data collection techniques, including in-depth interviews, triadic/sorting
exercises, and intercept interviews. Secondary research was utilised forfurther depth.
- Using Exceland SPSS, analysed findings and reached a set of category management recommendations
to improve the craftbeer shopping experience and add supplementary shopper value.
PRESENTATION ON SPORTS NUTRITION PRODUCTS TO MUSGRAVE’S (RESULT:89%):
- Led a research projecton the SNP’s market to determine the feasibility of a private-label range of
“protein-products” forMusgrave’s Retail Partners (http://www.musgravegroup.com).
- Based on market analysis, developed a range of product conceptsand marketing strategy whichwere
presented to the Musgraves Head of Own-Label and Loyalty at their corporate headquarters.
HONOURS BUSINESS DEGREE | SEPTEMBER2010 | CORK INSTITUTE OF TECHNOLOGY,IRELAND
RESULT: SECOND CLASS HONOURS GRADE ONE (2.1)
CORE MODULES:
- Business Marketing Environment - Entrepreneurship - Business Ethics
- Business Ethics - Strategic Management - International HRM
BBS RECREATION &LEISURE MANAGEMENT|SEPT.2009 | CORK INSTITUTE OF TECHNOLOGY,IRELAND
RESULT: SECOND CLASS HONOURS GRADE ONE (2.1)
SKILLS & QUALIFICATIONS
- Proficientin MicrosoftOffice,Google Docs& Analytics, and Database Packages such as SPSS, and SQL.
- Class 5 BC Drivers Licence, withover 9 years no-claims driving experience.
- Qualified NCEF Gym Instructorand EFA Personal Trainer. Avid OutdoorExplorer.
- Member of various Sports clubs, currently a member of the Vancouver - Irish Sport and Social Club.