This document is a resume for Paul O'Sullivan, who has recently moved to Vancouver, Canada to pursue a career in food marketing. It summarizes his education, including a Master's degree in Food Marketing, and work experience in customer service, data entry, restaurant management, and bar management. His resume demonstrates strong analytical and communication skills as well as the ability to adapt to new situations.
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EDUCATION
MSC IN FOOD MARKETING | JANUARY 2017 | UNIVERSITY COLLEGE CORK, IRELAND.
RESULT: FIRST CLASS HONORS (1.1)
CORE MODULES:
- Food Marketing & Channel Theory - Food Marketing Channel Analysis
- Food Research Management & Methods - Quantitative Techniques & Analysis
- Consumer Behaviour & Relationship Marketing - Strategic Food Marketing
PROJECT WORK:
RESEARCH DISSERTATION: CATEGORISATION THE CRAFT BEER PRODUCT ASSORTMENT (RESULT: 88%):
- Designed, planned, and conducted a mixed-method study to investigate the consumer shopping and
categorisation processes of purchasing craft beer from off-trade retailers.
- Utilised a variety of data collection techniques, including in-depth interviews, triadic/sorting
exercises, and intercept interviews. Secondary research was utilised for further depth.
- Using Excel and SPSS, analysed findings and reached a set of category management recommendations
to improve the craft beer shopping experience and add supplementary shopper value.
PRESENTATION ON SPORTS NUTRITION PRODUCTS TO MUSGRAVE’S (RESULT: 89%):
- Led a research project on the SNP’s market to determine the feasibility of a private-label range of
“protein-products” for Musgrave’s Retail Partners (http://www.musgravegroup.com).
- Based on market analysis, developed a range of product concepts and marketing strategy which were
presented to the Musgraves Head of Own-Label and Loyalty at their corporate headquarters.
MSC IN ELECTRONIC BUSINESS | SEPTEMBER 2011* (DNG) | UNIVERSITY COLLEGE CORK, IRELAND
- Developed a critical understanding of Internet and Mobile business strategies, models, and processes.
- Gained technical knowledge required to develop professional electronic and mobile business systems.
HONOURS BUSINESS DEGREE | SEPTEMBER 2010 | CORK INSTITUTE OF TECHNOLOGY, IRELAND
RESULT: SECOND CLASS HONOURS GRADE ONE (2.1)
CORE MODULES:
- Business Marketing Environment - Entrepreneurship - Business Ethics
- Business Ethics - Strategic Management - International HRM
BBS RECREATION & LEISURE MANAGEMENT | SEPT. 2009 | CORK INSTITUTE OF TECHNOLOGY, IRELAND
RESULT: SECOND CLASS HONOURS GRADE ONE (2.1)
SKILLS & QUALIFICATIONS
- Proficient in Microsoft Office, Google Docs & Analytics, and Database Packages such as SPSS, and SQL.
- Experienced user of Facebook (Personal & Business), Twitter, Instagram, & Snapchat.
- Class 5 BC Drivers Licence, with over 9 years no-claims driving experience.
- Qualified NCEF Gym Instructor and EFA Personal Trainer. Avid Outdoor Explorer.
- Member of various Sports clubs, currently a member of the Vancouver - Irish Sport and Social Club.
- Basic Conversational and Written French, currently improving my foreign language competency.