B.F. Skinner's operant conditioning theory, introduced in 1938, posits that behavior is a response to rewards and punishments rather than mere reflexes to stimuli. His experiments with rats and pigeons demonstrated how reinforcement shapes behavior, emphasizing concepts like behavior modification and the importance of consequences in learning. While the theory has strengths in shaping behavior, it also faces criticism for neglecting student engagement and fostering a dichotomy in behavior classification.