This document outlines the course structure and modules for a marketing degree program. It includes 6 core modules that cover topics like marketing environment, communications, research, and planning. It also lists optional specialized modules in areas like advertising, retail, arts, and digital marketing. Key functions of marketing communications are identified as differentiating, reinforcing, informing, and persuading.

14. 1. Marketing Environment
2. Information for Marketing
3. Introduction to Digital
Marketing
4. Practical Marketing
5. Marketing Essentials
6. Introduction to Marketing
Communications
1. Integrated Marketing
Communications
2. Marketing Research
3. Managing Marketing Projects
4. Consumer Insight
5. Marketing Planning (BAMKM)
5. Principles of Advertising
(BMKAM)
6. Option module of your choice

15. 1. Advertising Strategy
2. Media Planning Project
3. Creativity and Innovation
4. Strategic Marketing Management
5/6. Optional modules:
Marketing Dissertation
Retail Marketing
Arts Marketing
Consumer Culture
Digital Strategy
Celebrity and the Media
Contemporary Brand Management
Marketing Placement
1. Digital Strategy
2. Marketing Consultancy Project
3. Creativity and Innovation
4. Strategic Marketing Management
5/6. Optional modules:
Marketing Dissertation
Retail Marketing
Arts Marketing
Consumer Culture
Contemporary Brand Management
Celebrity and the Media
Marketing Placement

20. • …to differentiate
• …to reinforce (or reassure)
• …to inform
• …to persuade
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