This document discusses key topics in digital marketing including the stages of a customer's online journey, principles of effective web design according to Krug, what A/B testing and multivariate testing are, and the types of things that can be tested. It directs the reader to click on a Mimic Pro link for a tutorial.

1. Introduction to digital marketing… tutorial four

2. …questions
…what are the key stages of the customer’s online journey?
…according to Krug, what are the key principles of effective web design?
…what is A/B testing?
…what is multivariate testing?
…what types of things can we test?

3. …let’s get started, head to the Mimic Pro link in the left-hand navigation bar and click!