The document outlines the course opportunities and modules for a marketing degree program. It includes 6 modules in the first year that cover topics like marketing essentials, communications, research, and digital marketing. The second year includes modules on advertising, planning, and projects. Students can also choose optional modules in their specialization like retail, arts, or digital marketing. The final year focuses on advanced topics, strategy, and a major project, with additional optional modules for specialization.

2. Exploring communications: Body language, words, tone
What is best: University or real job? (David Lynch fragments)
Course opportunities: placements, networks, experience of tutors, competitions, social
Neil Kelley
Open Day

17. 1. Marketing Environment
2. Information for Marketing
3. Introduction to Digital
Marketing
4. Practical Marketing
5. Marketing Essentials
6. Introduction to Marketing
Communications
1. Integrated Marketing Communications
2. Marketing Research
3. Managing Marketing Projects
4. Consumer Insight
5. Marketing Planning (BAMKM)
5. Principles of Advertising (BMKAM)
6. Option module of your choice

18. 1. Advertising Strategy
2. Media Planning Project
3. Creativity and Innovation
4. Strategic Marketing Management
5/6. Optional modules:
Marketing Dissertation
Retail Marketing
Arts Marketing
Consumer Culture
Digital Strategy
Celebrity and the Media
Contemporary Brand
Management
Marketing Placement
1. Digital Strategy
2. Marketing Consultancy Project
3. Creativity and Innovation
4. Strategic Marketing Management
5/6. Optional modules:
Marketing Dissertation
Retail Marketing
Arts Marketing
Consumer Culture
Contemporary Brand
Management
Celebrity and the Media
Marketing Placement

22. • …to differentiate
• …to remind (or reassure)
• …to inform
• …to persuade
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