I’m on a mission to help entrepreneurs, business owners, companies, and marketers to help a holistic marketing system which is profitable on the long-term.

1. Marketing Consultant
Mahmoud Afifi Portfolio

2. Marketing Consultant
My name is Mahmoud Afifi and as a Marketing
Consultant, I partner with marketers, business
owners or start-ups to help building a realistic and
effective marketing strategies through holistic
marketing planning process, guiding and
executing digital marketing campaigns, and
optimizing goals and KPIs to achieve the
numerical and marketing objectives which lead to
business growths and scalability.
Marketing is about the story
you tell and heroes you make

3. Vision
A business world where knowledge and
practical approach work in efficient and ethical
way for achieving meaningful customer-centric
value

4. Mission
Provide marketers, business owners, start-ups,
and students as a marketing consultant and a
performance marketer with a result-oriented
approach to achieve growth and the expected
objectives

5. NATURAL SKILLS
INFORMATION SEEKER
ANALYTICAL THINKER
PLANNING ABILITIES
COMMUNICATION FLUENCY
MEASURING PERFORMANCE
CONTINIOUS LEARNING
STRATEGIC THINKING
BRAND STRATEGY
DIGITAL STRATEGY
FUNNEL DESIGN
NUMERICAL APPROACH
RESULTS-ORIENTED
CONTENT GENERATION
COPY WRITING
MEDIA BUYING
CONVERSION OPTIMIZATION
GOOGLE ANALYTICS
GOOGLE TAG MANAGER
CONSULTANCY TECHNICAL

6. Holistic Marketing Process
UNDERSTAND BUSINESS & CLIENT PERSPECTIVE
CLIENT INTAKE
CASE ANALYSIS
PAST PERFORMANCE ANALYSIS
RESEARCH & INSIGHTS
SITUATIONAL ANALYSIS
PROBLEM DEFINITION & HYPOTHESIS & SOLUTIONS
MARKETING
STRATEGY
CAUSES & EFFECTS
MARKETING OBJECTIVES
USP & DIFFERENTIATION
STP (SEGMENTATION + TARGETING + POSITIONING)
MARKETING
STRATEGY
JUSTIFICATION & INNOVATING CUSTOMER- CENTRIC VALUE
DEVELOP MARKETING PROGRAMS

7. Holistic Marketing Process
1-YEAR MARKETING ACTIVITIES ROADMAP
MARKETING ACTION PLAN
MEASUREMENT & KPIS TRACKING PLAN
MARKETING PLAN
CAMPAIGN PLANNING
CONTENT STRATEGY & PLAN
CONTENT CREATION
CAMPAIGN EXECUTION WITH MARKETING TEAM
MARKETING TEAM LEADERSHIP
PERFORMANCE
MARKETING
A/B TESTING
MEDIA BUYING STRATEGY & PLAN
ADS MANAGEMENT
CONVERSION OPTIMIZATION
REPORTING CLIENT-FACING REPORTS (WEEKLY-MONTHLY-PITCH DECKS)

8. Sirocco
Brand I have worked with
Multiple owner with: Concepts Consulting LLC
AIMEX Four Corners
Susie Johnson
Client Service
DR. Marwan El-Messiry
Business & Marketing
Consultant

9. NAC
Brand I have worked with
Multiple owner with: NEON. CO
AlHayat SPOT
Neon. CO
Mahmoud Al-Marsafawy
Business & Marketing
Consultant

10. AlSALAMA
Brand I have worked with
Multiple owner with: Nyota Agency
Zmap Odelia
Smartwatch
5-TEB KUC
NYOTA AGENCY
Bassam Salem
Business & Marketing
Consultant

11. Bulaq Bookstore
Brand I have worked with
Nerds Board Madarj Nussima
Startup-Egypt 21-Games Adler Zentrum Retro Furniture
11

12. ADG Real Estate
Brand I have worked with
Romper KSA Bawaker Dates Fantastic Tours
Skyline Georgia Eshtereely Batalat
12

13. Contacts
Phone
Mobile: +20-10-6363-1452
Mobile: +20-11-16264-145
E-mail
aafifi.mah@gmail.com
Social

14. THANK YOU!