The document discusses thinking like a digital marketer rather than a consumer or student. It mentions designing geofilters in groups of two to promote some element of Leeds Beckett University. Students are instructed to go to specific websites to design and submit their geofilters.

1. don’t think like a consumer… don’t think like a student
…think like a digital marketer
thinking…

6. …should they? Can we do better?
…University geofilters

7. …in groups of no more than 2, design a geo-filter to
promote some element of Leeds Beckett University…
go to… https://bit.ly/2FQP6cq
…and also canva.com