Developing an Effective Strategy in Today’s Social Media ClimateStrella Social Media
The online world has changed dramatically in the past 10 years. Has your business kept pace? How about your marketing tactics?
In this presentation, Rachel will show you how to develop a strategy to meet the demands of today’s social media climate.
Topics Covered:
• The sales funnel: before and after social media
• Key principals for social media success
• How to determine the best social media channels for your business or organization
• Developing a content strategy in a world of content shock
• The #1 thing you need to be successful long-term
• Q & A
Developing an Effective Strategy in Today’s Social Media ClimateStrella Social Media
The online world has changed dramatically in the past 10 years. Has your business kept pace? How about your marketing tactics?
In this presentation, Rachel will show you how to develop a strategy to meet the demands of today’s social media climate.
Topics Covered:
• The sales funnel: before and after social media
• Key principals for social media success
• How to determine the best social media channels for your business or organization
• Developing a content strategy in a world of content shock
• The #1 thing you need to be successful long-term
• Q & A
Artists are all running small businesses, but marketing is a challenge for many creatives. The good news is that today's emphasis on content marketing is a perfect fit for artists to re-think their approach to carving our their market niche. This 1/2 day workshop works well with a small group of artists. Available as a custom project.
Learning Objectives:
- Developing a living Marketing Plan
- Implementing marketing strategies
that drive results
- Making the Marketing Plan a cohesive part of the Business Plan
- Leveraging Marketing analytics for continuous improvement
Effective Marketing is realized when the rubber hits the road
Greetings,
I hope you are fine, My Name is Abdul Had abi Siddiqui, Once again I I am here to share you My new presentation, " Introduction To Marketing" In this Slide I tell you the basic & easyly about the marketin,
I hope you like it,
Please follow me on twitter or subscribe on gmail
abdulhadianwar9998@gmail.com
@Abdulhadi_Sidd
Thanks
Scott Cochran, Dean of The Mungo Center for Professional Excellence at Wofford College in Spartanburg, SC, explains the basics of what a marketing plan is and why your business or organization should have one. View the presentation video at www.wofford.edu/center/howto
Integrating the Marketing and Engineering Points of View in Marketing Communi...ControlEng
-Eliminating bias and jargon from marketing communications
-Understanding how engineers create and understand communications
-Communicating with the B2B buyer
Artists are all running small businesses, but marketing is a challenge for many creatives. The good news is that today's emphasis on content marketing is a perfect fit for artists to re-think their approach to carving our their market niche. This 1/2 day workshop works well with a small group of artists. Available as a custom project.
Learning Objectives:
- Developing a living Marketing Plan
- Implementing marketing strategies
that drive results
- Making the Marketing Plan a cohesive part of the Business Plan
- Leveraging Marketing analytics for continuous improvement
Effective Marketing is realized when the rubber hits the road
Greetings,
I hope you are fine, My Name is Abdul Had abi Siddiqui, Once again I I am here to share you My new presentation, " Introduction To Marketing" In this Slide I tell you the basic & easyly about the marketin,
I hope you like it,
Please follow me on twitter or subscribe on gmail
abdulhadianwar9998@gmail.com
@Abdulhadi_Sidd
Thanks
Scott Cochran, Dean of The Mungo Center for Professional Excellence at Wofford College in Spartanburg, SC, explains the basics of what a marketing plan is and why your business or organization should have one. View the presentation video at www.wofford.edu/center/howto
Integrating the Marketing and Engineering Points of View in Marketing Communi...ControlEng
-Eliminating bias and jargon from marketing communications
-Understanding how engineers create and understand communications
-Communicating with the B2B buyer
Manufacturing today requires mobility. But mobility can bring with it a complex supporting infrastructure. It requires networking hardware and software, devices to connect to the infrastructure, applications to run on the devices, and processes and procedures to work effectively, safely and securely. Mark T. Hoske, content manager and editor with Control Engineering, will explain mobility trends based on Control Engineering research and discuss the types of mobile engineering applications available among 225 categorized in editorial coverage. Harry Forbes, senior analyst at ARC Advisory Group, will explain basic wireless mobility infrastructures, types of hardware and software needed, and the challenges and advantages wireless mobility offers to end-users, providing examples.
저는 중국의 테크미디어 테크노드(TechNode)의 영문기자 유채원입니다. 중국에서 1년 간 일하면서, 중국만의 유일무이한 ICT 생태계가 만들어지고 있고, 이 생태계 안에서 외국인 창업가들이 Lean한 공짜 마케팅을 효과적으로 할 수 있게 된 것을 목격했습니다. 중국에 진출하는 육하원칙 꿀팁을 공유합니다.
왜 중국에서? / 중국 투자계는 지금 딱 맞는 온도
어떻게 중국에서? / 중국 스타트업의 Lean한 공짜 마케팅
무엇을 중국에서? / 중국 투자계에서 주목하는 분야
언제 중국에? / 얼마나 준비되어 있나요
중국 어디에서? / 도시별 매력 포인트, 단점
중국 누구에게? / 중국에서 도움 받기
State of the Industry Update andHow Thriving Companies SucceedControlEng
Karen Kurek, principal at McGladrey, will discuss the firm’s exclusive Manufacturing Monitor Report, discuss the strengthening of the U.S. manufacturing economy, and highlight the trends and challenges for manufacturing in the next two years.
Industrial Automation and Modern ConnectivityControlEng
In an age when manufacturing is overrun with information, getting the right information to the right person at the right time is crucial. A new era of mobile devices has helped deliver the promise of greater productivity. With it comes the challenge of network security, achieving both is possible, as we’ll demonstrate.
The Building Blocks of Manufacturing ExcellenceControlEng
Expanding your manufacturing facility isn’t usually something that becomes a team project with all of your employees engaged. One Cincinnati manufacturer shows that employee engagement with such a project is like building a new facility: it happens one brick at a time.
Energy in Factory Automation and the Role of Industrial Networks ControlEng
In today’s world energy cost big dollars for manufactures and the fact is most plants don’t know where there energy is being used. To help with this problem the Industrial Network communities are providing common interfaces to gather and control energy in the industrial space. This presentation will focus on aspects of Energy where it relates to Industrial Automation and some of the challenges we face. We will also cover upcoming initiative for interfacing to the smart grid for demand response request.
Were we Just Hacked? Applying Digital Forensic Techniques for your Industrial...ControlEng
Companies that have had their industrial networks attacked from the outside usually don’t realize it at all, or if they do, that knowledge probably comes a year or more after the initial incident. Why? Companies don’t understand their own networks well enough to know when something is happening that shouldn’t be happening. There is no practical way to apply concepts of digital forensic investigation if you don’t understand your own networks. Robert M. Lee and Matthew E. Luallen will discuss how you can analyze and document your systems well enough to perform incident response and learn from those attacks. Your ability to know every detail about your systems is the biggest advantage you have when trying to secure your systems. Put that knowledge to work.
Social Media in the B-to-B World, Part 2ControlEng
-Why social media for automation suppliers?
-Understanding the correct approach to social media marketing with your engineering audience
-How we connect with manufacturers through social media to grow business opportunities
Industrial Branding: The Lost Art in the Industrial MarketplaceControlEng
-The importance of leading with a true brand strategy vs. feature/benefit product strategy
-How brands are either built or destroyed by a companies actions or inaction
-Why people buy brands and understanding how the attachment to a brand works
How to Run a Successful Integrated Marketing ProgramControlEng
-Running a successful dynamic integrated program
-Knowing your audience
-How do you choose the right media channels to get the best ROI?
-Best practices in campaign strategy, implementation and measurement
Event/Sponsorship Marketing: Tips to Make Your Sponsorship Dollars Equate to ...Fast Track Marketing
This presentation will teach how to choose events to sponsor that not only advocate community support but will also promote your practice to your target audiences. Gain tips to make event sponsorship a lucrative endeavor.
The success of the modern marketing strategy is threatened by four distinct threats. This presentation reveals the four threats and the process necessary to achieve superior marketing results in a world where marketers are resource-challenged, yet the mediums, channels, and strategies continue to become more complex. Enter agile marketing, a process that helps marketers overcome the challenges and succeed.
Invite Pam Didner to Speak: Information Package for Event PlannersPam Didner
Invite Pam Didner to Speak: Information Package for Event Planners
SPEAKING TOPICS
• Content Marketing
• Digital Marketing
• Future Marketing Trends
• Marketing and Technology
• Integrated Marketing
• Global Marketing Collaboration and Internal Communication Processes
• Sales Enablement
PUBLISHED AUTHOR
• Pam’s Global Content Marketing has sold thousands of copies (McGraw-Hill, 2014)
• Translated in Chinese and Hindu (Indian)
• 1st book to offer an accessible comprehensive process to scale content worldwide
• Top 10 Marketing Book of 2014 by Inc.
• Coined the 4 P’s of Global Content Marketing Process: Plan, Produce, Promote and Perfect
ABOUT PAM
• 20+ years of holistic corporate experience from manufacturing, product development, P&L operations to marketing
• Adjunct professor at West Virginia University and the University of Oregon
• A strong grasp of enterprise marketers’ pain points and challenges
• A holistic view of paid, owned and earned media and understands the ins and outs of integrated campaigns
• Fluent in Chinese and English
RECENT APPEARANCES
Content Marketing World
Social Media Marketing World
Social Media Marketing Summit
Advertising Age CMO Strategy Summit
Confab
ClickZ
Integrated Marketing Summit
Internet Hungary
Integrate
PRSA
Ankara Brand Festival
Digital Now
Sunstar
University of Oregon
GET IN TOUCH WITH PAM
Email: Pam@pamdidner.com
Cell: 503-936-4587
Twitter: @pamdidner
The presentation has an introduction to the fundamental concepts of digital marketing. Immaterial of the tools or techniques used for digital marketing, the concepts presented will help marketers make their marketing effective and efficient.
Marketonomy - Without Customers There Is NO Business!MarketAtomy LLC
Marketonomy is the study of the generative marketing anatomy of a successful corporate environment. Operating a successful business involves more than providing a quality product or service. It also depends on full knowledge and acceptance of ongoing changes in industry and market trends, technology, competition and much more…and taking that knowledge to heart in developing an overall living and breathing success plan.
The Marketonomy concept demonstrates how marketing is the lifeblood of any corporation. The body represents the target market; the Strategic Plan is the “brain” of the organization driving all other aspects including product or service development, implementation and delivery. However, equally as important is the “heart” of the business, which is Marketing and Branding. Your marketing and branding efforts identify and target who, when, how and why you are in business in the first place and communicate this to your customers. Finally, the marketing tools are represented by the arteries and veins, which carry the vital marketing message throughout the body. Without Customers, there is no business!
Digital Manufacturing and Design Innovation InstituteControlEng
Announced earlier this year, the Digital Manufacturing and Design Innovation Institute (DMDII) is a Chicago-based manufacturing hub that will bring together public, educational and private interests to accelerate innovation and reduce development time and costs. Learn how all manufacturing will benefit from the research and development based at this digital lab.
Selecting and Working with a Systems IntegratorControlEng
With plant staffs stretched thin at a time of continuing manufacturing growth, system integrators have come into increasing prominence. Understanding what should you expect from your SI—and what he should expect from you—is critical to ensuring that your project is achieved on time, on budget and up and running on Day 1.
Many more useful measurements could be taken in discrete manufacturing and process plant applications without the expense and labor related to wire and cables for some hard-to-reach applications. Wiring in manufacturing or process-plant settings, with the accompanying complex supporting infrastructure and labor, drops from high ceilings or trenching can add 10-fold or more to installation costs. It doesn’t have to be that way. Industrial wireless technologies can provide cost-effective reliable communications. Key considerations and application examples will be discussed by Dan Capano, owner and president of Diversified Technical Services Inc. Mark T. Hoske, content manager and editor with Control Engineering, will explain wireless trends based on Control Engineering research and will moderate the webcast.
Industrial Ethernet,Part 2: Case StudiesControlEng
Industrial Ethernet case studies provide lessons learned as detailed in specific installations to gain practical advice from working installations, to ensure your next application uses the best practices to maximize benefits in a minimum amount of time. Ethernet survey results will be discussed. An exam and certificate are available for one professional development hour (PDH), according to Registered Continuing Education Program (RCEP) rules from the American Council of Engineering Companies.
Industrial Ethernet, Part 1: TechnologiesControlEng
Industrial Ethernet implementations continue to gain traction on the plant floor and in process plants. What are the key industrial Ethernet technologies being installed today and why? Learn from automation system integrators about criteria used to choose types of switches, cabling, and topologies being applied for industrial Ethernet applications. Ethernet survey results are discussed. An exam and certificate are available for one professional development hour (PDH), according to Registered Continuing Education Program (RCEP) rules from the American Council of Engineering Companies.
-Be Intentional: Why is this the RIGHT message to share RIGHT now?
-Be Generous: What expertise will help AND and build trust?
-Be Ready: How will we get found AND listen?
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
6. Elements of an Integrated
Marketing Plan (from 4P’s)
• Establish the prices
• Understand the product (positioning/value
statements)
• Who are your customers?
• Develop or prepare your channels
• Promote it!
– Understand who your influencers are
– Direct & indirect
– Consistent look/feel/images throughout campaign
7. What are you selling & who are you
selling it to?
Understand your buyer: habits, info gathering
Go there & create your materials to reach them
Support the buying cycle
8. Prepare Your Channels
• Pricing strategy
• Packaging
• How to sell
• Education
• Promotions
• Over-communicate
9. Who can influence your sale?
Be present
Be active
Use for thought leadership & promotional activities
10. How do you get your plan done?
• Make it measurable
• Socialize it
• Get it bought off
• EXECUTE WHILE YOU CAN things
change
• Iterate
11. What makes it “integrated”
• Consistent look & feel across all venues
• Consistent messaging & call to actions
• Using all elements to build to goal
Email signatures
Banner ads
Web ads
Printed ads
Sales decks
Social
13. Example: “Blog Central”
Subject Matter Experts
Separate Communities
Share ideas, concepts
Repost industry news
with commentary
14. Have You Succeeded?
• Sales are one measure
• But what about…external
– Thought leadership
– ROI’s/RFP’s/inquiries
– Invites by analysts/media/events
– Social chatter
– Becoming the norm
• Internal
– Sales force/s are educated & selling
– Your “ecosystem” (partners, etc.) are engaged
– Pipeline/mindshare is building
– It becomes natural vs an afterthought to offer