A storyboard is a hand drawn set of key frames that shows the key points of action within an advertisement through a series of frames, with text below each frame providing context, dialogue, and sounds. The first frame is a wide establishing shot and the final frame shows the product and/or tagline, as these storyboards are initially produced to pitch the advertising concept to clients.

1. creativity and
storyboards
storyboards

7. a storyboard is a hand drawn set of key frames
it shows key points of action within the advert…
…as well as ‘supers’ or on-screen text
it needs just enough frames for the story to be understood

8. …written below each frame will be text that…
…sets context, includes dialogue, voice-over and sound
The first frame is often a wide, establishing shot and the
final shows the product and/or tagline
…these are produced for an initial pitch to the client to sell the concept