This document discusses marketing and brand strategies, including developing brand plans and positioning, creating a brand identity and essence, coordinating advertising and communications, and building a strong corporate identity. It also provides information about Mindbox, a brand strategy consultancy firm founded in 2009 that works with clients across various industries to manage their brand portfolios. The document lists Mindbox's client portfolio of companies in Namibia.

1. !
Marketing and Brand Strategies
creating the
business
experience

2. !
Marketing and Brand Strategies
brand strategy
management
• Development of brand plans and marketing
goals as guidelines for marketing activities.
• Positioning of an organisation and its brands;
and development of a differential advantage in
relation to direct competitors.
• Recognising market dynamics and customer
target segments.
• Creating the customer brand building journey
throughout the organisation.

3. !
Marketing and Brand Strategies
brand positioning
development
• Develop a brand identity based on the
company’s history, vision and purpose.
• Position brands with their own unique identity
to stand out from competitors.
• Develop a brand essence and core message
that communicate a unique experience.

4. !
Marketing and Brand Strategies
advertising and
communication
• Coordination of all promotional strategies, such
as advertising, promotions, and public relations.
• Create clear communication strategies in line
with the company goals and its brand promise.
• Build a strong corporate identity throughout all
touchpoints - from the factory to the customer.
• Design of corporate logo and stationary,
advertising material, reports, promotional items,
and digital media (Facebook).

5. !
Marketing and Brand Strategies
about mindbox
• The Mindbox Brand Strategy Consultancy
Firm was founded in 2009 by Thomas
Bokemüller who holds a Master Degree in
Business Management, Marketing and Media
Communication, obtained at the University of
Trier in Germany.
• Thomas worked with the Senior Executive
Team of the Ohlthaver & List Group from 2002
until 2009, managing a brand portfolio of
diverse industries, such as properties, shopping
mall development (and management), leisure
and travel, agriculture, industrial engineering,
retail (supermarket), telecommunication and
manufacturing.
phone +264 81 129 0667
mindbox@iway.na
For more information view
my profile on LinkedIn

6. !
Marketing and Brand Strategies
client portfolio
Agra Limited
Safari Den
Auas Valley Shopping Mall
Broll Namibia
Wernhil Park
Carl List Mall
Pick n Pay
Peralin Paints
Industrial Consulting & Engineering (ICE)
Adrian & Meyer Jewellers
I Dream Africa
PharmAccess Foundation Namibia
Analytical Laboratory Services
Health Africa (Mauritius)
Nedbank Namibia
Starlite