This document outlines the modules and topics covered in an internship program on marketing concepts. Module 1 discusses presentations and storytelling. Module 2 covers the fundamentals of marketing management, including understanding markets, assessing opportunities, and developing strategies. Module 3 addresses starting a new venture and branding. Module 4 focuses on creativity in advertising. The document provides an overview of the concepts, strategies, and skills taught to interns during the program.

2. An internship under

3. MODULE 1

4. LET’S TALK ABOUT PRESENTATIONS.

10. THE MANAGERS OF THE FUTURE
WILL BE STORYTELLERS

11. SIMPLICITY IN COMMUNICATION

12. PLAN ANALOG

13. DON’T BORE YOUR AUDIENCE

14. GORETHEM !!!

16. MODULE 2

17. Marketing Concepts

18. 1. Understanding
Marketing
Management
Defining Marketing
for 21st century
Developing
Marketing
Strategies and Plans

19. 2. Assessing Markets Opportunities
and Customer Value
Scanning the
Marketing
Environment,
Forecasting
Demand and
Conducting
Marketing
Research
Creating
Customer
value and
customer
Relationships
Analyzing
Consumer
Markets
Analyzing
Business
Markets

20. 3. Choosing Value
Identifying
Market
Segments
and Targets
Competitive
Dynamics
Crafting the
Brand
Positioning
Creating
Brand
Equity

21. 4. Designing Value
•Setting Product Strategy
•Developing Pricing
Strategies and Programs
•Designing and Managing
Services

22. 5. Delivering Value
Designing and Managing
Integrated Marketing
Channels
Managing Retailing,
Wholesaling, and Logistics

23. 6. Communicating Value
Designing and Managing Integrated
Marketing Communications
Managing Mass Communications
Managing Personal Communications

24. 7. Sustaining growth and value
Introducing New
Market Offerings
Managing a holistic
marketing organization
for the long run
Tapping into global
markets

25. MODULE 3

28. Springfield Nor’Easters
Starting a new venture

29. Branding Yoga
Can everything be branded?

30. Mountain Man Brewing Company
Entering new territory with an
established brand

31. MODULE 4

32. Creativity in Advertising

33. Creative ads
double the
IMPACT

34. 5 Dimensions of Advertising Creativity

35. 1)Originality

36. 2)Elaboration

37. 3)Flexibility

38. 4)Synthesis

39. 5)Artistic Value

43. Disclaimer
This presentation was created by Abitha Thankaraj,
NIT Calicut,duringan internshipby Prof.Sameer
Mathur, IIM Lucknow.
www.IIMInternship.com