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Marketing Management
This document outlines the modules and topics covered in an internship program on marketing concepts. Module 1 discusses presentations and storytelling. Module 2 covers the fundamentals of marketing management, including understanding markets, assessing opportunities, and developing strategies. Module 3 addresses starting a new venture and branding. Module 4 focuses on creativity in advertising. The document provides an overview of the concepts, strategies, and skills taught to interns during the program.
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Marketing Management
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- 4. LET’S TALK ABOUTPRESENTATIONS.
- 10. THE MANAGERS OFTHE FUTURE WILL BE STORYTELLERS
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- 13. DON’T BORE YOURAUDIENCE
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- 18. 1. Understanding Marketing Management Defining Marketing for21st century Developing Marketing Strategies and Plans
- 19. 2. Assessing MarketsOpportunities and Customer Value Scanning the Marketing Environment, Forecasting Demand and Conducting Marketing Research Creating Customer value and customer Relationships Analyzing Consumer Markets Analyzing Business Markets
- 20. 3. Choosing Value Identifying Market Segments andTargets Competitive Dynamics Crafting the Brand Positioning Creating Brand Equity
- 21. 4. Designing Value •SettingProduct Strategy •Developing Pricing Strategies and Programs •Designing and Managing Services
- 22. 5. Delivering Value Designingand Managing Integrated Marketing Channels Managing Retailing, Wholesaling, and Logistics
- 23. 6. Communicating Value Designingand Managing Integrated Marketing Communications Managing Mass Communications Managing Personal Communications
- 24. 7. Sustaining growthand value Introducing New Market Offerings Managing a holistic marketing organization for the long run Tapping into global markets
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- 28. Springfield Nor’Easters Starting anew venture
- 29. Branding Yoga Can everythingbe branded?
- 30. Mountain Man BrewingCompany Entering new territory with an established brand
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- 34. 5 Dimensions ofAdvertising Creativity
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- 43. Disclaimer This presentation wascreated by Abitha Thankaraj, NIT Calicut,duringan internshipby Prof.Sameer Mathur, IIM Lucknow. www.IIMInternship.com