The document provides an overview of digital marketing concepts. It discusses traditional vs digital marketing channels and scenarios. Digital marketing is defined as promoting products or brands using electronic devices or the internet, including social media, websites, content, email, video, apps, and more. Key methodologies to drive traffic are organic and inorganic methods. The document outlines developing a digital marketing strategy with goals, buyer personas, channels, investment, and evaluation. The next session will cover designing a landing page, email marketing fundamentals, and driving leads.

1. Learn Digital Marketing:
Zero to Hero
Day 1 - Gain required skills
By : Mr. Shehrevar Davierwala
Follow us- @meetshehrevar
Assisted By : Ms. Habiba Hussaini

2. About Instructor
● Executive International Promotions &
Admissions at Symbiosis Center for
International Education (SCIE)
● Experienced in Teaching CS &
Administration
● Skilled based Trainer with projects in
Afro-Asian countries

4. Outcome
● Introduce digital marketing
concepts
● Provide a systematic overview of
all channels
● Components of digital marketing
● Design digital marketing strategy

5. Overview
Digital marketing is the promotion of
products or brands using electronic
devices or the internet. It also
includes text messaging, instant
messaging, video, apps, podcasts,
electronic billboards, digital
television and radio channels, etc.[1]

6. Traditional v/s Digital Marketing
https://99designs.com/blog/marketing-advertising/digital-marketing-vs-traditional-marketing/

7. Traditional marketing
● Outdoor (Billboards, bus/taxi
wraps, posters etc)
● Print (Magazines,
newspapers etc)
● Direct Mail (catalogues etc)
Digital Marketing
● Social media (Facebook,
Instagram etc)
● Website
● Content marketing
● Email marketing
Traditional v/s Digital Marketing

8. Scenario 1
Visit bookstore
Search
books
Buy books

9. Scenario 2
Visit bookstore Search
books
Buy books

10. Why Digital Marketing?
● Is More Cost-Effective
than Traditional Marketing
● Delivers Conversion
● Helps Generate Better
Revenues
● Interaction with Targeted
Audiences
● Earns People’s Trust
● Flexibility of testing and
stopping poorly performing
campaigns in real time

15. Channels
● Website Marketing
● Content Marketing
● Email Marketing

16. ● Social Media Marketing
● Video Marketing
● Affiliate Marketing
● SEM /SEO
Channels

17. Methodologies
to drive traffic
● Organic
● Inorganic

18. https://www.onlinemarketinginstitute.org/wp-content/uploads/2014/06/Facebook2.png

19. What next ?

21. Design Digital Marketing
Strategy

22. Business
Goals
Lead Generation,
Increased online
revenue, brand building
Buyer
personas
Age, Location,
Interest, Customer
services, Loyalty
rewards
Identify
channel
Shortlist right channel,
content, designs Ad,
landing page
Investment
Balance between paid
and unpaid adverts,
ROI
Audit
Re-evaluate the plan
and makes changes
for success

23. Task
Design Digital Marketing
Strategy
Download Template & Modify

24. Important Instructions for Quiz
‫دستورالعمل‬‫های‬‫مهم‬‫برای‬‫آزمایش‬
Your mobile or Laptop
Screen Presenter’s Screen (shared
with you)

26. Visit www.kahoot.it
Enter Game Pin
Answer each question in 30 secs
Quiz Time

27. References
1. https://www.sas.com/en_us/insights/marketing/digital-marketing.html
2. https://99designs.com/blog/marketing-advertising/digital-marketing-vs-traditional-marketing/
3. https://digitalmarketingphilippines.com/12-reasons-why-digital-marketing-can-help-you-grow-
your-busines/
4. https://www.quora.com/What-is-organic-and-inorganic-SEO-and-how-do-they-differ-from-each-
other
5. https://www.webclincher.com/organic-inorganic-digital-marketing/
6. https://www.topfloortech.com/blog/digital-strategy/#gref

28. Goals for next
session
1. Design Landing page
2. Email Marketing fundamentals
3. Drive leads
Download presentation
using @meetshehrevar