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Induction2007pt2

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Stephan Dahl
Stephan Dahl

This document provides an overview of marketing programs and core modules. It describes 4 Masters of Arts programs: MA Marketing Management, MA Marketing Communications, MA Health & Social Marketing, and MA International & Cross-Cultural Marketing. For each program, it outlines career paths, options modules, dissertation options, and core modules including Contemporary Marketing Strategy and Research in Marketing. It then provides details on the objectives, topics, assessments and meeting times for the Contemporary Marketing Strategy and Research in Marketing core modules.

BusinessTechnology
1 of 15
Programme Overview the programmes & core modules
The Programmes MKT4001 (Contemporary Marketing Strategy) MKT4003 (Research in Marketing) MKT4005 MKT4007 (Integrated Marketing Comms) Option MKT4025 MKT4023 MKT4019 MKT4009 (Dissertation) MA Marketing Management MA Health & Social Marketing MA Marketing Communications MA International & Cross-Cultural Marketing
MA Marketing Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Disser-tation Option Module Branding & Buyer Behaviour Research in Marketing Marketing Strategy
MA Marketing Communications ,[object Object],[object Object],[object Object],Disser-tation Public R. Advert. & Sales Prom. Integrated Marketing Comms Research in Marketing Marketing Strategy
MA Health & Social Marketing ,[object Object],[object Object],[object Object],Disser-tation Health & Social Marketing Integrated Marketing Comms Research in Marketing Marketing Strategy
MA International & CC Marketing ,[object Object],[object Object],Disser-tation Internat. & Cross- Cultural Marketing Integrated Marketing Comms Research in Marketing Marketing Strategy
Contemporary Marketing Strategy (MKT4001) ,[object Object],[object Object]
Contemporary Marketing Strategy (MKT4001) Situation Analysis Implementing & Managing strategy Designing Marketing Strategy Marketing Program development
Contemporary Marketing Strategy (MKT4001) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contemporary Marketing Strategy (MKT4001) ,[object Object],100% Marketing Plan 40% Portfolio of lecture/seminar related activities 60%
Research in Marketing (MKT4003) ,[object Object],[object Object]
Research in Marketing (MKT4003) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research in Marketing (MKT4003) ,[object Object],100% Group project – (development of a market research programme) 50% Individual project 50%
And tomorrow… MKT4001 (Contemporary Marketing Strategy) MKT4003 (Research in Marketing) MKT4005 MKT4007 (Integrated Marketing Comms) Option MKT4025 MKT4023 MKT4019 MKT4009 (Dissertation) MA Marketing Management MA Health & Social Marketing MA Marketing Communications MA International & Cross-Cultural Marketing
But now for something different ,[object Object]

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Induction2007pt2

  • 1. Programme Overview the programmes & core modules
  • 2. The Programmes MKT4001 (Contemporary Marketing Strategy) MKT4003 (Research in Marketing) MKT4005 MKT4007 (Integrated Marketing Comms) Option MKT4025 MKT4023 MKT4019 MKT4009 (Dissertation) MA Marketing Management MA Health & Social Marketing MA Marketing Communications MA International & Cross-Cultural Marketing
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Contemporary Marketing Strategy (MKT4001) Situation Analysis Implementing & Managing strategy Designing Marketing Strategy Marketing Program development
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. And tomorrow… MKT4001 (Contemporary Marketing Strategy) MKT4003 (Research in Marketing) MKT4005 MKT4007 (Integrated Marketing Comms) Option MKT4025 MKT4023 MKT4019 MKT4009 (Dissertation) MA Marketing Management MA Health & Social Marketing MA Marketing Communications MA International & Cross-Cultural Marketing
  • 15.