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How To Make Customer
Remember You 25% More
Bank Marketing Strategy
Case Study - Capital One
1. Mid-2000, Capital One (29MM accounts) had never
executed a sustained advertising campaign.
2. Launched the original “What’s in your wallet?”
3. 2001, became a household name, 90 percent brand
awareness, 40MM accounts
4. 2015, re-activated its popular, “What’s In Your
Wallet?” campaign
#walletstories
Case Study - #walletstories campaign
1. Objective: redefining “What’s in Your Wallet?”
tagline
2. 5-week long user-generated content campaign
3. Instagram influencers to document #walletstories
and shared on Capital One’s Instagram account.
Case Study - #walletstories campaign
1. The images boosted Capital One’s ad recall 16
percent, particularly among Gen Xers and Baby
Boomers.
2. With people 45 and older, the ad recall increased
25 percent.
3. Brand favorability shot up 3 percent for people
between 21 and 24 years old.
How To Build Your
User-Generated
Campaign
Planning
STEP
1
Planning
● Your product: Primary Focus
● Your target audience
● Social Media Platform
PRIMARY
FOCUS
Launch
STEP
2
Spread the Words
STEP
3
1. Customers
2. Email
Subscribers
3. Partners

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How To Make Customer Remember You 25% More

  • 1. How To Make Customer Remember You 25% More Bank Marketing Strategy
  • 2. Case Study - Capital One 1. Mid-2000, Capital One (29MM accounts) had never executed a sustained advertising campaign. 2. Launched the original “What’s in your wallet?” 3. 2001, became a household name, 90 percent brand awareness, 40MM accounts 4. 2015, re-activated its popular, “What’s In Your Wallet?” campaign
  • 4. Case Study - #walletstories campaign 1. Objective: redefining “What’s in Your Wallet?” tagline 2. 5-week long user-generated content campaign 3. Instagram influencers to document #walletstories and shared on Capital One’s Instagram account.
  • 5.
  • 6.
  • 7.
  • 8. Case Study - #walletstories campaign 1. The images boosted Capital One’s ad recall 16 percent, particularly among Gen Xers and Baby Boomers. 2. With people 45 and older, the ad recall increased 25 percent. 3. Brand favorability shot up 3 percent for people between 21 and 24 years old.
  • 9. How To Build Your User-Generated Campaign
  • 11. Planning ● Your product: Primary Focus ● Your target audience ● Social Media Platform
  • 13.
  • 14.
  • 16.
  • 17.
  • 18.