Session for engineers who want to launch their products or interested in marketing field . Presented by me in JEA - Jordan

1. Asma’a Al-Kayyali, MBE
Founder of Nawwasa
Co-Founder of Shabab Share
Marketing 101

2. Ice Break

3. Session

5. Activity
One word on each sticky note related to
Marketing

6. What?

7. Definition
• Marketing
• Marketing space
• Market Share

8. What not?

9. Marketing is not
• Selling
• Advertising
• Branding

10. Why?

11. Role of Marketing
Imagine the opposite

12.  Interface between the company & its
customers
 Involve in all organizational levels
 Promoting innovation to achieve & maintain
growth
Role of Marketing

13. Integration functions
HR
MarketingOperation

14. Who?

15. Who is involved?
Manager Employees Customers
Competitors Specialists

16. Marketing Tasks
 Research
 Collecting data
 Product Development
 Competitive advantage
 Internal corporate analysis

17. Buying Process

18. Marketing Strategy

19. 1. Mission vs Vision

20. 2. SWOT Analysis

21. 3. Target Segment

22. 4. Marketing Mix

23. Channels

24. 5. Competitor Analysis

25. & More ..

26. Secrets
 Generate word-of-mouth
 Make a product which sell itself
 Great marketers don’t look only for customers
but for fans

27. Secrets
 Build a pre-buzz
 Create demand before launch
 Be Creative
 Make it significant

28. Stories

29. Projects
1- Portable bathroom
2- Healthy restaurant