Digital marketing campaigns need to be planned and managed carefully, considering objectives, resources, and content. Effective planning involves reflection on past experiences using models like Gibbs' Reflective Cycle or Kolb's Learning Cycle. An action plan outlines the steps and resources needed to achieve objectives, drawing from reflection. It is important to set the right objectives for content marketing and follow a 70:20:10 rule for communications, using a content matrix to map it all out.

1. Introduction to digital marketing
10
Reflection…

2. Questions…
Why do we need to develop campaigns?
What key considerations are there when planning?
What resources need to be managed in marketing planning?
What types of digital marketing objectives can be set?
Why is the content marketing matrix useful?
What is the 70:20:10 rule for content and communications?

3. Bosomworth, 2017

4. What is a reflection?
Giving serious thought or consideration to something
…in order to analyse the experience
In order to make sense of it and learn
…but why?
It’s about exploring and examining, our thoughts, feelings and reactions

5. Gibb’s Reflective Cycle

6. Kolb’s Learning Cycle

8. Action planning…
Relates to tasks that need to be achieved in order to achieve
objectives…
Helps outline steps and resources needed
…can be drawn from a reflection

9. Action plan example…

10. Pebblepad…