The document discusses digital marketing tutorial five which covers the POEM model for media, the strengths and weaknesses of different media within the model, what motivates people to share content and how marketers can encourage social engagement, as well as considerations for selecting influencers. The tutorial instructs the reader to access an interactive lesson within the Mimic Pro platform.

1. Introduction to digital marketing… tutorial five

2. …questions
…what is the POEM model?
…what are the strengths and weaknesses of the different media in the POEM model?
…what makes people share content? Why would you share anything?
…how can we, as marketers, encourage social engagement?
…what do we need to think about when selecting influencers?

3. …let’s get started, head to the Mimic Pro link in the left-hand navigation bar and click!