This document summarizes the BA (Hons) Marketing Management, BA (Hons) Marketing with Advertising Management, and BA (Hons) Marketing with Retail Management degrees offered at Leeds Beckett University. It outlines the modules studied in each year, including marketing fundamentals, integrated marketing communications, sales management, and optional placement opportunities. It highlights features such as guest lectures from industry professionals, real-life briefs, and employability events. Finally, it promotes the student life and facilities available in Leeds.
B2B Marketing: Building a Purpose-Driven Content StrategyLeo Bancou
B2B marketing involves many different types of content that are targeted to specific stakeholders and decision-makers (department leads, budget, end user) within a single organization, over a multi-stage sales cycle, across channels owned by different teams. In order to move buyers through each stage of a longer sales cycle, B2B marketers need to use the right content, at the right stage, with the right KPIs to measure effectiveness.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
B2B Marketing: Building a Purpose-Driven Content StrategyLeo Bancou
B2B marketing involves many different types of content that are targeted to specific stakeholders and decision-makers (department leads, budget, end user) within a single organization, over a multi-stage sales cycle, across channels owned by different teams. In order to move buyers through each stage of a longer sales cycle, B2B marketers need to use the right content, at the right stage, with the right KPIs to measure effectiveness.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
#Hey find out how I helped London School of Marketing with the brand and print production design for new and existing education services. More online at: www.hey.digital/my-work-examples/london-school-marketing-brand-creative
Cooperative development of concepts for brands in order to plan and implement communication programs targeting the market, the employees and students based on focus groups, interviews and voxpops
Marketing Strategy Plan for the University of Dayton Department of Educationa...sjohnson09
This Marketing Strategy Plan for the University of Dayton Educational Leadership was done as the final capstone project for marketing majors in the fall of 2008. Each team presented their findings and recommendations to the Educational Leadership Department to consider as actionable recommendations. This is not their actual strategy plan but rather a recommendation and opinions of my team.
Prepared a professional mail survey questionnaire and interpreted the results to develop a professional Marketing Strategy Plan for the Educational Leadership Department
Report included a situation analysis, SWOT analysis, recommendations for mission and vision statements, value proposition, goals and objectives, budget, identified growth opportunities, implementation tactics, evaluation and control, and recommendations for the future marketing research.
LCCI English for Business and Marketing Programs are Widely regarded as the language of international business, English is essential to today's commercial environment, both for companies seeking to trade overseas and for employees wishing to develop careers in global industries.
#Hey find out how I helped London School of Marketing with the brand and print production design for new and existing education services. More online at: www.hey.digital/my-work-examples/london-school-marketing-brand-creative
Cooperative development of concepts for brands in order to plan and implement communication programs targeting the market, the employees and students based on focus groups, interviews and voxpops
Marketing Strategy Plan for the University of Dayton Department of Educationa...sjohnson09
This Marketing Strategy Plan for the University of Dayton Educational Leadership was done as the final capstone project for marketing majors in the fall of 2008. Each team presented their findings and recommendations to the Educational Leadership Department to consider as actionable recommendations. This is not their actual strategy plan but rather a recommendation and opinions of my team.
Prepared a professional mail survey questionnaire and interpreted the results to develop a professional Marketing Strategy Plan for the Educational Leadership Department
Report included a situation analysis, SWOT analysis, recommendations for mission and vision statements, value proposition, goals and objectives, budget, identified growth opportunities, implementation tactics, evaluation and control, and recommendations for the future marketing research.
LCCI English for Business and Marketing Programs are Widely regarded as the language of international business, English is essential to today's commercial environment, both for companies seeking to trade overseas and for employees wishing to develop careers in global industries.
BBA in Marketing: Unlocking Your Path to Business SuccessKKMU
Hello and Welcome to KK Modi university!
Today, we will explore the world of a Bachelor of Business Administration (BBA) in Marketing. This presentation is designed to give you a comprehensive overview of the program, its benefits, and the opportunities it offers.
Distance PGDM Marketing Management is distance learning program equivalent to online MBA. Recommended for working professionals looking for promotion, job change or upskilling.
Launch Your Marketing Career (LYMC) is a membership designed by award-winning Marketer Nina Christian to accelerate young marketers in the early stages of their career.
We believe that the world needs more great marketers and that every young marketer deserves the chance to build a career that inspires.
This article aims to explore why one should choose an this course from a top MBA marketing colleges in Pune and elsewhere in India, its benefits, and the job applications in this field. We will also look at the skills required to excel in this field.
https://www.pibm.in/mba-marketing-profiles.html
Pink Mingo | The Marketing Director's Guide to Getting OrganisedElizabeth Lichten
It is not uncommon for Marketing Directors, Head of Marketing and CMOs to reach the end of their tethers, at about the same time they reach the end of their strategic planning cycle!
Nearing year end with a long list of objectives and tasks still to tick off, is not a great place to be.
Are your ‘organisational skills’ helping or hindering your marketing plans?
Organisation is not a talent you’re born with, but a skill you can learn, and there’s still time to get your year in order with a few small changes to your work habits.
The PGDM Marketing Management course focuses on strengthening relationships between brands and consumers.
With PGDM Marketing Management course learn leadership, technical, organizational , communication and creative skills.
IT Trainer Guru provides high quality SAP Training in London, UK in diverse range of SAP courses, Automation and API testing, AWS, DevOps. Azzure, Data sciences, Our Google 5 Star rated IT training center in London, has trainers which have extensive knowledge of contemporary IT practices not just in London but all over the world.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
1. Studying Marketing, Advertising and Retail
@LeedsBeckett
BA (Hons) Marketing Management
BA (Hons) Marketing with Advertising Management
Neil Kelley Course Director
BA (Hons) Marketing with Retail Management
2. Marketing…
Consumer Behaviour
Segmentation and Targeting
Market Research
Arts and Celebrity
Marketing Mix
Strategy
Brand Management
Sales Management
Retail
B2B, B2C, C2B, C2C, B2G, G2B, B2B2C
Public Relations
Planning Digital
5. An exciting, dynamic and creative area
Uses a multitude of skills: writing, IT, research, people management, numeracy
A growing career area and a recognised profession
Relies on good interpersonal skills: communication,
team working, networking, negotiation
Why work in marketing?
Salaries and working conditions vary but are generally good
6. But…
It’s not all glamorous!!
In advertising, the vast majority of jobs DON’T involve coming up with
ideas for campaigns!
You don’t need to be creative in the artistic or literary sense
You don’t have to be a fast-talking extrovert!
The most interesting and challenging jobs involve working
on brands and for companies you don’t know about yet
7. Career areas…
Direct Marketing
Digital Marketing
Product Management
Sales Promotion
Key Account Management
Brand Management
Sales Management
Advertising Agency Account Management
Media Planning, Buying and Selling
Advertising Production
Media Advertising Sales
Business Development
Retail Manager
Supply Chain Manager
Channel Manager
8.
9. Why Leeds Beckett?
University of applied learning
Emphasis on employability
Graduates highly rated by employers
Placement year opportunity
Study abroad opportunity
Purpose-built buildings
State-of-the-art learning facilities
Taught by people with industry experience
11. Where is the Rose Bowl?
In the centre of Leeds
City Campus
Great location for studying
Student accommodation nearby
12. Accommodation
Job Shop and Careers Advice
Disability Support
Counselling
Student services…
Financial Advice
Students’ Union
Excellent sports facilities
13. Marketing degrees…
BA (Hons) Marketing Management
BA (Hons) Marketing with Advertising Management
CIM Graduate Gateway/Dual Award status
14. Optional Placement Year
Can undertake a placement year between years 2 and 3
Support is provided via the Placements Office
Placements include product management, branding,
marketing communications and advertising
Receive a salary and no university fees
Students who have done a placement generally perform better at final
year and find better graduate employment
15. A key feature…
Graduate Attributes
Employers look for certain attributes when recruiting graduates…….
We embed these in modules throughout the course with the development of skills for
enterprise, digital literacy and global outlook
This will enable our students to gain the necessary skills for personal and professional
development and, in particular, employability.
16. What you’ll study…
1. Marketing Environment
2. Information for Marketing
3. Introduction to Digital
Marketing
4. Practical Marketing
5. Marketing Essentials
6. Introduction to Marketing
Communications
1. Integrated Marketing Communications
1. Sales Management (BMKRM)
2. Marketing Research
3. Managing Marketing Projects
4. Consumer Insight
5. Marketing Planning (BAMKM)
5. Principles of Advertising (BMKAM)
5. Multi-Channel Marketing (BMKRM)
6. Option module of your choice
First Year… Second Year…
17. What you’ll study…
Third Year BMKAM…
1. Advertising Strategy
2. Media Planning Project
3. Creativity and Innovation
4. Strategic Marketing
5/6. Optional modules:
Marketing Dissertation
Retail Marketing
Arts Marketing
Consumer Culture
Digital Strategy
Celebrity and the Media
Contemporary Brand
Management
Marketing Placement
Third Year BAMKM…
1. Digital Strategy
2. Marketing Consultancy Project
3. Creativity and Innovation
4. Strategic Marketing
5/6. Optional modules:
Marketing Dissertation
Retail Marketing
Arts Marketing
Consumer Culture
Contemporary Brand
Management
Celebrity and the Media
Marketing Placement
Third Year BAMRM…
1. Digital Strategy (Retail)
2. Retail Marketing Consultancy Project
3. Creativity and Innovation
4. Strategic Marketing (Retail)
5. Retail Marketing Management
6. Optional modules:
Arts Marketing
Consumer Culture
Contemporary Brand
Management
Celebrity and the Media
Retail Marketing Placement
18. Modules are designed to intellectually stimulate
and challenge you…
All modules are inter-related (building blocks) allowing you to explore
how everything you learn works to together to build your
understanding of how marketing works
Weekly lectures, tutorials and seminars
There are regular guest lectures [from practitioners]
Support from Module and Year Tutors, Course Leader,
Student Liaison Officer, Students’ Union
24. Wider Opportunities…
Volunteering locally and overseas
Student Representatives
Student Marketing Society
Part-time work opportunities
Work-based projects and competitions
Google Digital Garage
IDM Student Challenge
Study abroad for a semester: USA, Australia, Europe, Asia
30. Student Life in Leeds…
Leeds is home to a lot of students!
Plenty of student accommodation
Nightlife, shopping, sports, entertainment for students
Good part time work opportunities
Good public transport
Talk to the Student Ambassadors
Cheap and friendly city in which to live