This document discusses elements of international promotion strategies. It explains that international promotion aims to introduce products and services to potential buyers abroad in a proper way through a mix of communication activities. These can include personal selling, publicity, and sales promotions. Successful international promotion considers cultural differences between markets and complies with local laws. Common mistakes include failing to innovate, copying competitors, having low quality, and not properly researching target markets. The document provides examples of how IKEA and Under Armour have expanded internationally.