This document provides an introduction to a digital marketing tutorial that discusses content marketing. It asks questions about the definition of content marketing, its key components, the most popular email platform in the UK, and why permissions marketing is important. The document also covers the key components of an effective marketing email and different types of email content. It directs the reader to take a quiz on email topics in Google Digital Garage and check their progress in the tutorial.

1. Introduction to digital marketing… tutorial three

2. …questions
…what do we mean by ‘content marketing’?
…what are some of the key components of content marketing?
…what is the most popular tech platform used to access email in the UK?
…why is permissions marketing important?
…what are the key components of an email to consider when marketing?
…what different types of email content are there?

3. …google digital garage
…head to the email topic, and click ‘skip to quiz’, then answer them!
How did you do, what do you know?
…log in, where are you up to?

4. …let’s get started, head to the Mimic Pro link in the left-hand navigation bar and click!