This document contains information about an individual named G. Rajesh and discusses the importance of marketing management. It defines marketing management as the analysis, planning, implementation, and control of programs to facilitate exchanges with target markets to achieve organizational goals. Marketing management is important for businesses to introduce new products, understand customer needs, improve offerings, expand reach, provide the right tools, save time and money, increase reputation, and be a source of new ideas. It relies on designing products for customer needs and using effective pricing, communication, and distribution strategies.

1. NAME: G.RAJESH
II BBA B
18UU48
AYYANADAR JANAKI AMMAL
COLLEGE

2. MARKETING MANEGEMENT
• ADVERTISEMENTS:
According to Philip Kotler, “Marketing
management is the analysis, planning,
implementation and control of programmes
designed to bring about desired exchanges with
target markets for the purpose of achieving
organisational objectives.
It relies heavily on designing the organisations
offering in terms of the target markets needs
and desires and using effective pricing,
communication and distribution to inform,
motivate and service the market

3. IMPORTANCE
• .” Marketing management is concerned with
the chalking out of a definite programme,
after careful analysis and forecasting of the
market situations and the ultimate execution
of these plans to achieve the objectives of
the organisation.

4. • Further, their sales plans to a greater extent
rest upon the requirements and motives of
the consumers in the market. To achieve this
objective, the organisation has to pay heed to
the right pricing, effective advertising and
sales promotion, distribution and stimulating
the consumers through the best services.

5. • Importance of Marketing Management:
• ADVERTISEMENTS:
• Marketing management has gained
importance to meet increasing competition
and the need for improved methods of
distribution to reduce cost and to increase
profits. Marketing management today is the
most important function in a commercial and
business enterprise.

6. • Introduce new products
• For a business to succeed, the product or service
it provides must be known to potential buyers. If
your business is unknown to the potential
customers and you don’t have any kind of
relation with your customers then marketing
techniques can help you to create brand
awareness for your service or product.
• In simpler terms, Marketing Management is
important for any business, because:

7. • Understand the customer needs
• Improving the product and/or service to
satisfy customer needs
• Expand the technique to reach potential
customers
• Provide the right tools at the right time
• Saves company time and money by focusing
the resources

8. • Increase Company Reputation
• The major marketing activities are buying, selling,
financing, transport, warehousing, risk bearing,
and build company reputation. The success of a
company often rests on a solid reputation. The
company’s image is very important! It is the soul
of the business. And only marketing strategies
can help any company to build a strong
reputation by identifying the best opportunities
worth pursuing as well as the threats to be
avoided.

9. • Source of New Ideas
• The concept of marketing is a dynamic concept.
Marketing differentiates a company from
competition by recognizing the distinctive
benefits and the supporting elements. Marketing
also nourishes an environment in the
marketplace for healthy completion. Marketing
as a document of measurement gives scope for
understanding this new demand pattern and
improves the effectiveness of the Marketing
message to customers and partners.

10. THANKING YOU