This document discusses gamification, which is using game thinking and mechanics for non-game applications to interact with users and solve problems. It results in increased efficiency, loyalty, and draws from fields like behavioral economics, game theory, and behavioral sciences. The document also notes that 70% of large companies will have at least one gamified application by 2014 and 50% of companies managing innovation/research will use gamification to drive innovation by 2015.

2. بازی گونه سازی
استفاده )از Gamification( تفکر و مکانیک بازی در زمینه غیر بازی به
منظور تعامل با کاربران و حل مشکلات است که
نتایج آن عبارتند از

کارایی Cybernetics

وفاداری نظریه کنترل
تعامل اقتصاد رفتاری
نظریه بازی ها

علوم تغییرات رفتاری علوم رفتار شناسی
علوم اجتماعی
روانشناسی

3. Source - Engine Yard, Inc. / http://www.engineyard.com/infographics/gamification
3

4. research
Gamification
Top Ten Trend for 2012
70% of Global 2000
organizations will have at
least one gamified
application by 2014.
50% of companies that
manage innovation and
research will use gamification to
drive innovation, by 2015.
50% of all social business initiatives
will include an enterprise gamification
component.
Source - Deloitte: Tech Trends 2012: Elevate IT for Digital Business.
Gamification. Doug Palmer, Aaron Patton. Gartner: Press Release
Barcelona, Spain, November 9, 2011; Press Release Egham, UK, April 12,
2011. Constellation Research: Demystifying Enterprise Gamification for
Business. R "Ray" Wang.

5.  53% male and 47% female
 women 18 or older represent a
greater portion of the game-playing
population (30%) than
boys 17 or younger (18%)
 average player age is: 30
 25% of population is over 50
 social games outpace
competitive games by 3:1
 500% increase in
comments
 140% increase in time
spent on site
 60% increase in
employee engagement
Source: Badgeville: http://badgeville.com/solutions/employee-facing

6. GAME
MECHANICS
SOCIAL
MECHANICS
REPUTATION
MECHANICS
Drive, measure, & reward
high value behaviors
with smart gamification
Socialize, recommend,
and notify users about
contextually rich behaviors
Elevate user status across
all your communities
of engagement